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Is your digital marketing set up for failure? You better take a step back and see your digital marketing efforts from a bird's eye view. https://www.linkedin.com/in/daniel-murray-marketing (Follow Daniel Murray on LinkedIn.)

Would you do things better in the new normal? Do you even imagine life post-pandemic? Let's talk about it in this episode. https://www.facebook.com/stamariagorettiparish (Check Sta. Maria Goretti Parish here.)

I am no tequila drinker. But knowing which social media platform you should choose for your business with the use of tequila is a good fun guide. Plus: is there ONE Social Media Manager to rule them all? References: https://www.linkedin.com/posts/the-marketing-millennials_socialmedia-activity-6840654519035162624-o_AR (Social Media Explained) https://www.linkedin.com/posts/the-marketing-millennials_say-it-louder-jon-stephen-stansel-activity-6836122746095833088-jLsL (One Social Media Manager to rule them all)

After a few months of listening inside Clubhouse Rooms, I left the room. I share in this episode the reasons why.

What's a good horror story? Getting your website hacked. Yes, my website was hacked via a malware attack. Actually, my website was attacked TWICE in 2021. I was surprised with my own "chill" reaction as I dealt with the situation. Plus my sweet message to the hacker from hell.

I created (and launched) a Facebook ad campaign for a client. The story of how I got to know my client's audience is like comparing two Spider-Mans I have encountered in my movie life (so far).

As I always say, going into any social media platform is a privilege, not a right. Listen to this episode to find out (or review) Facebook ad policies so you can create Facebook advertising campaigns smoothly.

There are many Facebook advertising metrics that can overwhelm you. For you to know if your Facebook ad is working, you need to understand Facebook ad metrics and what they mean, and the data it's giving you (especially with the iOS 14 and 15 changes).

The latest Facebook State of Small Business Report is out. While we all see recovery because of the vaccine rollout and government economic efforts globally, but challenges and even inequalities still persist. Know the important details of the Facebook State of Small Business Report in this Pin To Top Podcast episode. Reference: https://about.fb.com/news/2021/09/state-of-small-business-recovery/ (https://about.fb.com/news/2021/09/state-of-small-business-recovery/)

Sheesh, as if we haven't recovered from the "Thanos"-like iOS14, Apple recently released iOS15! Aarrgh! Is this the endgame for online advertising? The truth is, it's how you look at things. It's not how these updates can limit us; it's how good we are in providing value. Reference: https://www.theverge.com/2021/5/2/22415824/facebook-instagram-notice-ios-apps-free-privacy-tracking (https://www.theverge.com/2021/5/2/22415824/facebook-instagram-notice-ios-apps-free-privacy-tracking) https://www.wordstream.com/blog/ws/2021/01/20/ios-14-update-facebook-ads (https://www.wordstream.com/blog/ws/2021/01/20/ios-14-update-facebook-ads)

There are 23 ways to skin a cat...err no, Facebook I mean. Hootsuite shares how you can easily increase Facebook engagement with these 23 tips and tactics that actually work. Which tips do you think you can apply immediately? Reference: https://blog.hootsuite.com/increase-facebook-engagement/ (23 Simple Ways to Increase Facebook Engagement)

"Olympic athletes make it look easy. But the truth is, it's not." That's what I heard from a commentator during one of the final events at the Tokyo 2020 Olympics. Yes, it is difficult to be an Olympian, yet we all "judge" them on the biggest sporting stage in the world. We don't understand their journey to get to the Olympics. So what can these god-like humans teach us as leaders in our business? Here are some of the lessons, taken from a LinkedIn News Poll.

There are business and marketing lessons in death, if you are fully aware of them. My father recently passed away. Even so, my marketing instincts never slept. I listed the lessons for entrepreneurs and experts to learn from - because as long as we are alive, we are breathing marketing. A short tribute for my father is also included in this episode because he was a part of this show. Sorry if I kept on interchanging "business" and "marketing" in the lessons that I shared in this episode!

Ginger Arboleda have answers about business. Maybe you think everything she touches is gold. I thought of asking Ginger what she thinks if someone says she is a serial entrepreneur - plus how she leverages social media to help her with her business. Ginger also provided the right perspective when it comes to creating content, which I think, she was also able to apply in launching her business ideas seamlessly. (Zeeka Memo is a must-listen, too.) Listen to the second part of our interview with blogger, vlogger, Manila Workshops Director, and COO of Taxumo Ginger Arboleda. Learn more from Ginger Arboleda at https://mommyginger.com/ (https://mommyginger.com/) Check out how you can pay your taxes easily through https://www.taxumo.com/ (https://www.taxumo.com/)

Ginger Arboleda is synonymous with blogging, vlogging, workshops, and now, paying taxes easily. But before all these titles, Ginger must have started from the beginning too, right? So I asked her how she found her way to entrepreneurship, what inspired her to create a business, and the stories behind Manila Workshops and Taxumo. Listen as this super mom and entrepreneur answers your business-related questions. Learn more from Ginger Arboleda at https://mommyginger.com/ (https://mommyginger.com/) Check out how you can pay your taxes easily through https://www.taxumo.com/ (https://www.taxumo.com/)

Did you know that you can create ads directly from your Facebook Page? If it's your first-time to create Facebook ads for your business, creating Facebook ads directly from your Facebook Page takes out the stress and confusion. This episode will help you where to locate the feature and how you can use it.

Entrepreneurs and Experts: How much should you spend on Facebook ads budget? You may have searched the answer to this question and found out that there are many answers. Let's break them down so you can finally decide how much you should spend on your Facebook ads budget. Reference: https://www.socialmediaexaminer.com/how-much-should-you-spend-on-facebook-ads-budgeting-steps/ (How Much Should You Spend on Facebook Ads? Budgeting Steps : Social Media Examiner)

There’s always power in three. The TV show “Charmed”, three sisters always combine their powers against evil. In basketball, the Bulls’ triangle offense is legendary. In Hollywood, when you can sing, dance, and act, and you’re earning from each skill (J to the Lo, hello!), you’re a triple threat. Did you know that Facebook also has its perfect three in advertising? They are called Campaigns, Ad Set, and Ads. You’ll learn more about this Facebook ad basic in this episode.

"Email is still under utilized." This is what Digital Solopreneur and Email Storyteller Allan Ngo told me in our Pin To Top episode interview. This was a surprise to me. Others consider email as a dinosaur (one of the oldest tools in digital marketing), so they think that it's no longer working! The truth is, according to Allan, email can be your unlimited ads. Time to change the way you look at email. Listen and learn about email storytelling from Allan Ngo. Your Top Resources: https://digitalsolopreneur.com/emp (https://digitalsolopreneur.com/emp) | Email Marketing Philippines Facebook Group https://digitalsolopreneur.com/quiz (https://digitalsolopreneur.com/quiz) | Quiz Funnel

In Pin To Top's 100th EPISODE (Yyyaaasss!!!), I sat down with Email Storyteller Allan Ngo to talk about emails. You might say, "This is weird! You talk about Facebook marketing on the show. Why invite an email storyteller?" That's because in the circle of life, err, circle of marketing, you need to understand that social media (like Facebook), is a party. Who do you look for in a party? A familiar face. Once you see that friend, the noise is out. You talk to him or her for hours. You probably even get out of the party to get somewhere quieter to, guess what, catch up more. This is email storytelling. Listen and learn about email storytelling from Allan Ngo. Your Top Resources: https://digitalsolopreneur.com/emp (https://digitalsolopreneur.com/emp) | Email Marketing Philippines Facebook Group https://digitalsolopreneur.com/quiz (https://digitalsolopreneur.com/quiz) | Quiz Funnel