Marketing From The Roosevelt Room

Future Proofing Your Sales Team Through AI with Chad Burmeister   “ The early part of AI is just finding the anomalies.” – Chad Burmeister Kyle Willis: Marketing from the Roosevelt Room   Sales techniques and customer buying process is changing every day. How can sales teams stay ahead of the curve and prepare for the future in how they grow, train, and empower their sales force? Chad Burmeister is equipping today’s modern sales professional with AI-powered sales strategies and technologies to dominate their market! As Founder and CEO of ScaleX, Chad is responsible for building a next generation AI for a Sales company, that enables salespeople to be 10X more productive. What You’ll Learn Why AI is changing the game. What you can do with AI to make more sales. How to future proof your sales team with AI.

How to Build Authenticity and Authority through Podcasts with Zachary Babcock   “ You have to clearly articulate what your podcast is about. Good communication is just like throwing a baseball. A bad throw could cost you a couple runs, or even worse, the entire game. Make sure you communicate your messege or potentially miss out on raving fans for your podcast.” – Zachary Babcock  Kyle Willis: Marketing from the Roosevelt Room   Discover how business owners, entrepreneurs, and industry leaders leverage the power of podcasts to 10x their income, influence, power and respect. Zachary  Babcock has leveraged his podcast to get in front of Andy Frisella, Grant Cardone, Brad Lea, and many other juggernauts in the industry. He shares why podcasting is more than a trend  and what you need to know to setup a podcast that will rank in iTunes Top 200 within your first 48hrs of launch. What You’ll Learn Why you need to launch a podcast, now. What you can do to get setup right away. How to launch a top shelf podcast and

“ Our actions aren’t random. What we believe to be true determines how we experience life, which determines the thoughts and emotions we have, which determines our actions.” - Erin Phiel (9:17-9:53) Kyle Willis: Marketing from the Roosevelt Room Every entrepreneur eventually has to face the mindset barriers that keep them from achieving what they want to achieve. Your thoughts, beliefs, and emotions influence your behaviors. If you’re struggling to grow your business, then you need to explore the root cause of your beliefs and ideas. “So many challenges that people think are permanent or are character traits are just patterns that we can shift and change in a short period of time.” - Erin Phiel (26:24-27:05) Erin Phiel is the CEO of Mindfix Group, a collection of experts specializing in helping entrepreneurs and other high achievers overcome the mental roadblocks that hold them back. Erin began her journey running a nationally ranked website consulting agency for almost 17 years. In her work with clients, she

“Gratitude helps you focus on what you have versus what you don’t have. Gratitude turns what you have into enough.” - David Brooke (3:00-3:10)Kyle WillisMarketing from the Roosevelt Room Entrepreneurs are no strangers to the importance of mindset. Your ideas, beliefs, and opinions impact the decisions you make and the results you achieve in business. But there’s one foundational mindset element that isn’t always mentioned when talking about entrepreneurship. “Gratitude means raising employees up instead of dragging them down. That’s what good managers do.” - David Brooke (11:56-12:03) David Brooke is an expert on developing mindset and daily activities to produce significant and lasting results for your business. Known as “the Gratitude Guy,” David has made gratitude his life message even after losing his wife and experiencing other significant losses. Many of the coping mechanisms that people use in difficult times can be destructive. Cultivating gratitude transforms your own thought processes in ways that

“Every top film is going to have an underlying hero’s journey. For many companies, the hero is their customer.” - Jason Pamer (11:30-11:44) Kyle WillisMarketing from the Roosevelt Room Storytelling is a powerful and essential marketing tool. As consumers become better at tuning out marketing messages, businesses that craft compelling stories are more likely to stand out and gain a leading edge over their competitors. Jason Pamer, founder of Thespis Films, has made a living telling stories that elicit emotional responses and compel audiences to take action. The right story engages your target audience. It lets them know they’re being seen, heard, and valued. They become empowered by your products and services and are more likely to tell others about the value you provide. “There is a different story for each potential customer that you have to tell to get people to act.” - Kyle Willis (17:36-17:40) Storytelling is a skill that grows with practice. Maybe you have the ability to command the room, drawing a custo

“Not everyone is meant to be an entrepreneur. It’s something you’re either born with or you can develop a skill into, but it’s not meant for everyone.” - Kyle Willis (3:16-3:25)Kyle WillisMarketing from the Roosevelt Room Knowing when to embrace the risks and rewards of entrepreneurship is often the first hurdle on the path to success. More than half of all small businesses fail within their first four years, making the prospect of stepping out on your own even more daunting. Asking yourself the right questions helps eliminate much of the fear that holds entrepreneurs back from making their dreams into a reality. Dorothy Liu is an expert on what it means to be an entrepreneur. Having spent time in top roles at companies like Apple and Microsoft, Dorothy eventually started her own consulting agency. She now mentors others who want to blaze their own business trails by helping them get clear on who they are as entrepreneurs and on the path to success. The DNA of the Entrepreneur “The thing that’s hard for entre

“It’s important, that aspect of recognizing the availability of expertise and resources, but we have to have the confidence and willingness to ask for help.” - Kyle Willis (31:50) Kyle WillisMarketing from the Roosevelt Room Growing a company, and the staff to go with it, is not unlike growing a family. The phrase “company culture” gets thrown around a lot in marketing circles. But what does it take to build a company that really thrives as its own functional family unit? This is a concept Andrew Considine knows a lot about from his experience building Small Batch Cigars and its tight-knit staff dynamic. Building a solid brand, and team, begins with innovation. Small Batch has owned this concept in its effort to shine a spotlight on boutique cigar companies and help them tell their stories. The cigar community is a close community. In fact, Andrew's online business was birthed when he transitioned out of a tech job asked his favorite local cigar shop about making a website. From there, the mission became giv

“I hate the status quo. What is no one else doing? Where is nobody else looking? That’s what we’re constantly asking ourselves.” - Kyle Hoover (48:53-49:03) Kyle WillisMarketing from the Roosevelt Room   Building a compelling and memorable brand isn’t easy. Consumers face an endless array of options anytime they make a purchase. To stand out, and create a culture of raving fans, requires an ability and willingness to go above and beyond.   Co-founders Kyle Hoover and Chris Kelly of Ezra Zion Cigar Co. have done what many would consider impossible. They turned a weekend idea into a thriving business while establishing a brand name in one of the most difficult markets to break into. Ezra Zion Cigar Co. is a boutique cigar company that offers coffee, whiskey, and related products to dedicated fans. Boutique cigars appeal to enthusiasts who want something other than the typical big-name brands. They look for products that reflect their lifestyle, interests, and tastes.   “Humility, along with tenacity and drive,

“You’re better served if you have a specific area that you focus on, and you’re better in that area than anyone else.” - Randy Wootton (22:43-22:50) Kyle WillisMarketing from the Roosevelt Room   The marketing landscape is rapidly changing, and keeping up is harder than ever. In order to succeed in your industry, you have to be the best at what you do. Knowing how to identify what you’re great at, leveraging “moments of influence,” and connecting with your audience at the right time with the right message leads to long-term success.   Randy Wootton has been a marketing leader for over 20 years, and he’s seen the drastic changes that have occurred in that time. Marketing has become more personalized as it intersects with technology and data. The result is a marketing future that relies on your ability to manage data in order to identify your customers, know where they are at any moment, and deliver the content that speaks directly to their needs.   “While some advertising may spark interest, it’s the content t

“It’s easy to get so caught up in the big audacious goals of life that we neglect the important things right in front of us.” - Kyle Willis (3:30-3:38) Kyle WillisMarketing from the Roosevelt Room     Theodore Roosevelt knew how to manage his time and activities to accomplish greatness. When you look closely at his life, you discover gold nuggets of wisdom that can help you perform better in your business and personal relationships.   Roosevelt said, “We cannot do great deeds unless we’re willing to do the small things that make up the sum of greatness.” This core belief made him productive in all areas of life. For entrepreneurs, it’s easy to get lost in the big picture view of what we want to accomplish with our work. But in the process, we overlook the more important things that need our attention each day.   “If you have so many unplanned things happening in your day that you can’t structure your time, then you have other issues to worry about.” - Kyle Willis (8:50-8:58)   Anyone running a business know

“The reality is that we’ll all embrace failure at some point in our lives. The goal is not the avoidance of failure, but the proper response to it.” - Kyle Willis (3:17 - 3:24) Kyle WillisMarketing from the Roosevelt Room Why failure can be a positive experience.   For many aspiring entrepreneurs, the fear of failure can become a significant stumbling block. They might think that not enough people would want what they have to offer, or that they might lose all of their resources, among other things. The fear can become overwhelming to the point that they never even try.   However, potential failure is not a good reason to never give it a shot. In fact, mistakes and failures can be great teachers if you’re willing to embrace them and learn from them.   “The only time you truly fail is when you refuse to try again. Failure does not imply you’ve lost, it only means that you did not succeed in that attempt.” - Kyle Willis (6:08 - 6:18)   Regardless of what you’re trying to accomplish, the reality is that you’ll

“People don’t know how to communicate what they need. Our job is to take what is in their hearts and minds and put it into words.” - Kyle (3:10 - 3:29) Kyle WillisMarketing from the Roosevelt Room People first buy out of emotion and then justify their purchases with logic.   In 1906, MacArthur, blown away by Roosevelt’s popularity, asked him how he won the hearts of everyone around him. Roosevelt’s answer was simple. His ability to understand people gave him the power to give words to the thoughts and feelings they could not express. He had the power to, “put into words what is in their hearts and minds, but not their mouths.”   Our job as an entrepreneur and service provider is the same. Research shows that 95% of our purchasing decisions are made at the subconscious level. We purchase with our emotions and then justify the purchase using our logic. Our clients feel, therefore, they think. In order to meet their needs, we have to speak to their emotions.   “We feel, therefore, we think.” - Kyle (4:34 - 4:40)

Businesses don’t have a foundation that recognizes who they are, where they are, and what they have to work with today. So, they try to reinvent the wheel when the wheel they had was just fine, it just wasn’t being used effectively.   Welcome to Marketing from the Roosevelt Room. We know there are countless marketing resources out there, and the last thing we want to do is add to the noise. However, in our fifteen years of experience, we have gathered a lot of knowledge about what will work in the industry, and what won’t. Our mission is to help you learn from our victories, avoid our mistakes, and gain some practical tools to apply immediately to your business to see it start growing and thriving at new levels.   Marketing is more the management of perception than it it is the execution of tactics.   One of the downfalls of so many businesses is the energy wasted trying in the pursuit of new, innovative tactics, campaigns, or strategies. More often than not, forward movement in your business isn’t about star

“Do what you can, with what you have, where you are.” - Theodore Roosevelt   Welcome to Marketing from the Roosevelt Room. My name is Kyle Willis, Chief Strategist at No to the Quo (N2Q). I have an affinity for Roosevelt and a wealth of knowledge about marketing. It’s my mission to help you learn from my victories, avoid my mistakes, and implement strategies I have found effective to see your business grow and thrive. Your time is valuable, and the last thing I want to do is add to the cacophony of marketing advice that can be overwhelming at times. This podcast will be a mix of practical and tactical, and our overarching goal is that each week you will finish an episode with actionable intel that you can immediately apply to your business. We’ll look at industry trends, sales, staffing, and other aspects of your marketing that can make or break your business. If you are serious about taking your business to next level, Kyle Willis and his team at N2Q (No to the Quo) can give you the support and wisdom you