Adcast

In today's AdCast, Eric Elliott talks with former professional baseball player, speaker, and ordained minister, Chris Singleton. Through his experiences in diversity, inclusion, and race reconciliation, Chris is able to share his singular point of view on unity and overcoming adversity.  After losing his mother, Rev. Sharonda Coleman-Singleton, from the massacre at Mother Emanuel African Methodist Episcopal Church, Chris has worked tirelessly to inspire young people. His book, Different: A Story About Loving Your Neighbor, speaks directly to our youth with messages of unity and reconciling beliefs that could lead to such a massacre. Join Chris and Eric as they discuss some of the shared experiences that have led both men to where they are today. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to p

In today's AdCast, Eric Elliott talks with Agency Owner and Consultant Drew McLellan about agency life what it means to run the business behind your business. Drew boasts over 30 years in the marketing agency world. Whether he's working with companies through McLellan Marketing Group or with agencies through the Agency Management Institute, Drew strives to help business owners run their businesses better and ultimately find more success.  As fellow agency owners, Eric and Drew share their experiences and what they've learned over the years. What is time worth? How do you price certain aspects of your business? Is what I'm doing as a business owner actually profitable? Find out the answers to all of these and more in this week's edition of The AdCast. Outside of his agency and consultancy, you can find more of Drew through his website or Build a Better Agency podcast. Finally, Drew's published a number of books to help marketers and business owners find their own success. ABOUT VIP MARKETING VIP Marketin

In today's AdCast, Eric Elliott sits down with Attorney Belashia Wallace to discuss family, friendship, leadership, and what it means for her to get up every day and do what she does. As the head of the Wallace Law Firm, PLLC, Belashia shares her story of how a young black female came to lead a law practice that now spans four different Texas markets. Eric and Belashia delve into the unique challenges that face young black business owners and the shared experiences that have led them to where they are today. Among a ton of other topics, Belashia breaks down the marketing that's worked wonders for her practice as well as some efforts that don't seem to be all they're cracked up to be. Is radio still an effective medium for law firms? How does it feel to be on a billboard? Learn from her experiences and much more in today's AdCast. Connect w/ Belashia Wallace:  Website: https://www.thewallacelaw.com/ LinkedIn: https://www.linkedin.com/in/belashia-wallace/ ABOUT VIP MARKETING VIP Marketing is a digital adve

Perry Noble, pastor of Second Chance Church and former pastor of NewSpring Church.  Not only does Noble has nearly 60k followers on Instagram, but he has even more fans offline. He's a father, author, health enthusiast, and lover of the Lord.  Perry Noble sits down with Eric Elliott to talk lessons in leadership in the latest AdCast.  Connect w/ Perrry Noble LinkedIn: https://www.linkedin.com/in/perry-noble-1bb7157a/ Twitter: https://twitter.com/perrynoble Website: https://www.perrynoble.com  Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott ABOUT VIP MARKETING   VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within

Your brand has to be binge-worthy. You have to create an experience that’s so intoxicating, that customers come back to you again and again.  In his book, Binge-Worthy Branding: Build Customer Loyalty Using AI and Personalization Like Amazon, Netflix, and Starbucks, Sterling McKinley breaks down stories of Amazon, Netflix, and Starbucks; how they use AI, how they use data to create experiences that are really impacting and align with their customers, and that causes their customers to come back and back again. In this episode, we speak with Digital Marketing and Branding Strategist Sterling McKinley.  We discuss how to create compelling content that will keep your audience searching for more. That and much more on this episode of the Ad Cast! Connect w/ Sterling McKinley: LinkedIn: https://www.linkedin.com/in/sterlingmckinley/ Instagram: https://www.instagram.com/thesterlingmckinley/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker Link

IN THIS EPISODE: We speak with restaurateurs Wade Boals & Brett Yearout. Together, they have created some of the most memorable and iconic dining experiences in the Charleston area. We talk about restaurants adapting to a post-Covid world and knowing what success looks like. That and much more on this episode of the Ad Cast. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What goo

In this episode, we speak with attorneys Jany Martinez-Ward and Greg Ward of the Ward Law Group, based in Miami, Florida. They offer some fantastic insights on how you can set yourself apart from the crowd with just a simple concept. Authenticity. Wonder how that works? Then listen in to this episode of the Adcast! Connect w/ The Ward Law Group: Website: https://www.855dolor55.com/en/ Facebook: https://www.facebook.com/TheWardLawGroup/ Jany Martinez-Ward LinkedIn: https://www.linkedin.com/in/jany-martinez-ward-esq-22821942/ Jany Martinez-Ward Instagram: https://www.instagram.com/janymartinezward/ Greg Ward LinkedIn: https://www.linkedin.com/in/gwardlaw/ Greg Ward Instargam: https://www.instagram.com/attorneygregward/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/ericmelliott VIP Marketing is a digital advertisin

In this episode: This edition of Ad Cast Rewind is jam packed with a ton of information about what it takes to grow a law firm to great success, and stay top of mind for potential clients. We speak with Mr. George Sink of George Sink PA, Injury Lawyers with offices located in South Carolina and Georgia. He speaks about his early days as a teacher in Detroit, what he learned in Vietnam, and what it took to start his own law practice over 40 years ago. About George Sink Injury Lawyers: People come first with us. My personal injury law firm is truly client-oriented and we take a great deal of pride in caring for and helping injured people in South Carolina and Georgia. We will provide our very best services to you, your friends and family members if any injured person ever needs our help. We have helped over 40,000 injured people and are grateful for the opportunity to continue serving injured people. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to sep

In this episode: This edition of Ad Cast Rewind is jam packed with a ton of information about what it takes to grow a law firm to great success, and stay top of mind for potential clients. We speak with Mr. George Sink of George Sink PA, Injury Lawyers with offices located in South Carolina and Georgia. He speaks about his early days as a teacher in Detroit, what he learned in Vietnam, and what it took to start his own law practice over 40 years ago. About George Sink Injury Lawyers: People come first with us. My personal injury law firm is truly client-oriented and we take a great deal of pride in caring for and helping injured people in South Carolina and Georgia. We will provide our very best services to you, your friends and family members if any injured person ever needs our help. We have helped over 40,000 injured people and are grateful for the opportunity to continue serving injured people. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to sep

This is PART 2 of 2 In This Episode: Welcome to this AD Cast Rewind where Eric speaks with Attorney Ken Harrell from the Joye Law Firm, a Personal Injury Law Firm based out of South Carolina. Topics Discussed: Personal Injury Lawyer Advertising Doing what is right by the Profession How much law firm marketing has changed in the last 5 years The challenges and opportunities with advertising The perception of personal injury lawyers Why advertise your firm? ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The

In This Episode: Welcome to this AD Cast Rewind where Eric speaks with Attorney Ken Harrell from the Joye Law Firm, a Personal Injury Law Firm based out of South Carolina. Topics Discussed: Personal Injury Lawyer Advertising Doing what is right by the Profession How much law firm marketing has changed in the last 5 years The challenges and opportunities with advertising The perception of personal injury lawyers Why advertise your firm? ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team unders

In this episode: We speak with Wil Shelton, President & CEO of Wil Power Integrated Marketing about the importance of Multicultural Marketing and you don't wan't your business to miss the boat when it comes to reaching as many people as possible. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong au

In this episode:  We speak with PJ Browning ,  The President and Publisher of the Pulitzer Winning Newspaper The Post and Courier.  We discuss how news media has changed and how traditional forms of media can adapt to new media. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience?

IN THIS EPISODE: There's a difference in spending $5,000 on Television and $5,000 on Social Media and in this episode of the Ad Cast we go in depth to show you that difference. Listen to this week's episode to learn more. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, y

IN THIS EPISODE: Many businesses have learned some valuable lessons from the Covid-19 Pandemic of 2020, and one of the most important lessons is to always be prepared. So the next time our economy faces a setback will your business be ready? ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? G

In this episode: We speak with Social Media Content Coach Annika Kraft about the new trends in social media you should be aware of and how to take advantage of them for your business. ABOUT VIP MARKETING AND ADVERTISING VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. MARKETING STRATEGY + PLANNINGDigital Media | Social Publishing & Listening | Traditional Media | Branding | Company Identity | Copyright | Inbound Marketing | Content | Political Strategy | Political Marketing Consulting | Political Advertising DIGITAL MARKETING + ADVERTISINGSEO | SEM

In this episode: This AdCast Rewind is all about what it takes to have a successful agency/client relationship. So for both business owners and agency principles this is a must listen. A client/agency relationship is just that... a relationship. Like any relationship it takes effort on both parties to make this a successful partnership. If you're wondering how this applies to you and your business, trust me...it does. This episode Eric talks about what it takes to have a successful marketing partnership and the benefits it brings to your advertising and marketing. Topics Discussed: Rounding the bases (without the kissing) What is 1st, 2nd, 3rd Base and a Home Run? The three "C's" Communication Compliments Be Considerate How to be "open" with your marketing partner What practices will cause you to go out of business within 5 years? ABOUT VIP MARKETING AND ADVERTISING VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their

In this episode:  We speak with biohazard clean up expert Scott DeMalteris of Lightning Restoration in Florida about the number 1 subject on everyone's mind these days....Covid-19.   Now that business are opening back up, how can you keep your business space safe for your employees and customers?   Find out in this week's episode.   About Lightning Restoration:  Lightning Restoration is a full service restoration company, providing Tampa, Clearwater, St. Petersburg, Brandon, Tarpon Springs and the Tampa Bay area with 24/7 Emergency Service. The Lightning team is highly trained, licensed and certified to provide service and expertise in the fields of water, sewage, mold, fire & smoke and other property damage situations.   See more online at www.LightningRestore.com ABOUT VIP MARKETING AND ADVERTISING VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to

In this week's Ad Cast Rewind we bring you episodes 16 and 17 of our former podcast, which was called Your Daily Development...So don't be confused when Eric refers to the podcast by that name. We'll be back next week with an all new episode. Enjoy! In this episode: We speak with Jason Blumer of Blumer & Associates CPAs (Parts 1 & 2) about niche marketing & more! Many accountants don’t specialize in a particular industry. What made Blumer & Associates CPAs focus on the advertising, creative and marketing industry for accounting? Is it good to have a niche? Why is it important for to have a niche? Do you find that most agency owners are great at their position but bad at the business end of the business? What type of situations do you see or mistakes do you see business owners/agency owners make. Many people don’t understand that if you don’t run your back office correctly you could shut down your entire business. What are the first things you would advise a new agency owner to do from an accou

Welcome to the first episode of The AdCast : The Podcast for Marketers and Advertisers. Host Eric Elliott speaks to advertising Success Manager Jay Howard about how much media has changed in just the last five years. If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We'd appreciate it. Do you have questions about marketing and advertising for your own business? We would love to hear from you. Contact the show via email at eric@heyimeric.com Brought to you by VIP Marketing and Advertising. VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business d