Agency Dealmasters Podcast

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 118:31:03
  • Mais informações

Informações:

Sinopse

Nathan Anibaba interviews award winning marketing agencies to learn how they win new business and what makes them tick.

Episódios

  • Andy Nairn (trailer)

    09/08/2021 Duração: 02min

    Andy Nairn is a Founding Partner at Lucky Generals, one of the most awarded and revered Ad agencies in the world.  Campaign Magazine has named Andy the No.1 planner in the UK and one of the top 10 in the world. He has won more IPA Effectiveness Awards than any other planner, including 2005, 2007 and a 2010 Grand Prix.  He is now a Fellow in 2010 and the IPA has named him one of the inaugural members of their Effectiveness Hall of Fame. Andy has created impactful work at AMV BBDO, RKCR/Y&R, Goodby Silverstein and MCBD. Clients include Amazon, Yorkshire Tea, Zoopla, Alpro, Co-Op, to name a few.  Andy is also the author of the new book 'Go Lucky Yourself', which presents 40 ways brands can stack luck in their favour.

  • Rob Da Costa on how to build a self running agency

    02/08/2021 Duração: 48min

    Rob Da Costa helps SME agencies increase profits by working with management teams to set strategies and focus on the core activities that will make a difference. As well as a face to face and online coach, he also offers a group coaching programme: The Self-Running Agency. He is the author of a book by the same name and the host of the agency accelerator podcast. We talk about:

  • Rob Da Costa (trailer)

    29/07/2021 Duração: 01min

    Rob Da Costa helps SME agencies increase profits by working with management teams to set strategies and focus on the core activities that will make a difference. As well as a face to face and online coach, he also offers a group coaching programme: The Self-Running Agency, he is the author of a book by the same name and the host of the agency accelerator podcast.

  • Paul Frampton discusses media, technology & advertising

    26/07/2021 Duração: 01h19min

    Paul Frampton is a customer & People-focused tech & marketing leader. He is the President of the marketing consultancy and agency Control v Exposed (CvE), which advises brands on Media Operating models, Martech/Data strategy & ‘Right Housing’ alongside providing data-driven activation and execution for all addressable media channels. Paul is also the host of the ‘Time for a Reset’ podcast. As well as being the former CEO of Havas Group in the U.K. & Ireland with 950 people and £85m revenue. He became EMEA CEO for disruptive B2B2C travel tech startup hi Inc (formerly Tink Labs) backed by Foxconn and Softbank. We discuss:

  • Paul Frampton (trailer)

    26/07/2021 Duração: 02min

    Paul Frampton is a customer & People-focused tech & marketing leader. He is the President of the marketing consultancy and agency: Control v Exposed (CvE), which advises brands on Media Operating models, Martech/Data strategy & ‘Right Housing’ alongside providing data-driven activation and execution for all addressable media channels. Paul is also the host of the ‘Time for a Reset’ podcast. As well as being the former CEO of Havas Group in the U.K. & Ireland with 950 people and £85m revenue. He became EMEA CEO for disruptive B2B2C travel tech startup hi Inc (formerly Tink Labs) backed by Foxconn and Softbank.

  • Jess Hodgson discusses what clients look for in pitches

    20/07/2021 Duração: 35min

    Jessica Hodgson is the Chief Client Officer at TIPi Group, a network of specialist agencies across Voice, Performance and Digital who are creating exceptional business results for their clients. Clients include the likes of Audible, Experian and Go-Compare to name a few.  We have a deep conversation about the unique mix of agencies they have in the group and how client’s expectations have changed due to the pandemic. If you are interested in things such as:

  • Jess Hodgson (trailer)

    19/07/2021 Duração: 01min

    Jessica Hodgson is the Chief Client Officer at TIPi Group, a network of specialist agencies across Voice, Performance and Digital who are creating exceptional business results for their clients. Clients include the likes of Audible, Experian and Go-Compare to name a few.  We have a deep conversation about the unique mix of agencies they have in the group and how client’s expectations have changed due to the pandemic. If you are interested in things such as:

  • Felix Velarde discusses Scale at Speed

    13/07/2021 Duração: 41min

    Felix Velarde is the author of the new book: https://scaleatspeed.com/ (Scale at Speed). He started one of the world’s first web design agencies, then had a high-profile twenty-year career as a serial entrepreneur CEO. In 2014 he retired as CEO of a marketing services group and headed off to Burning Man, he came back and started helping businesses scale fast. Many have gone on to become market leaders and several have sold, making their owners millions. Welcoming him back for the 3rd time on the show. We talk about:

  • Felix Velarde (trailer)

    13/07/2021 Duração: 01min

    Felix Velarde started one of the world’s first web design agencies, then had a high-profile twenty-year career as a serial entrepreneur CEO.  In 2014 he retired as CEO of a marketing services group and headed off to Burning Man, he came back and started helping businesses scale fast. Many have gone on to become market leaders and several have sold, making their owners millions.

  • Nancy Hill on equity and inclusion in advertising

    05/07/2021 Duração: 55min

    Nancy Hill, is a legend in the advertising industry being President and CEO of the 4A’s for over 8 years.  She has personally led the 4A’s work on diversity and inclusion. For over 30 years she has worked directly with top-tier technology and digital media companies such as Cisco, Motorola, AOL and SiriusXM, to name a few. Nancy was recognized by Advertising Women of New York with its Changing the Game Award. She was named one of Advertising Age’s 100 Most Influential Women in Advertising History and was honored as a Woman to Watch by Ad Age. She also served on the board of The Ad Council, The National Advertising Review Council, The Digital Advertising Alliance, Advertising Self-Regulatory Council, and The Marcus Graham Project.

  • Nancy Hill (trailer)

    04/07/2021 Duração: 01min

    Nancy Hill, is a legend in the advertising industry being President and CEO of the 4A’s for over 8 years.  She has personally led the 4A’s work on diversity and inclusion. For over 30 years she has worked directly with top-tier technology and digital media companies such as Cisco, Motorola, AOL and SiriusXM, to name a few. Nancy was recognized by Advertising Women of New York with its Changing the Game Award. She was named one of Advertising Age’s 100 Most Influential Women in Advertising History and was honored as a Woman to Watch by Ad Age. She also served on the board of The Ad Council, The National Advertising Review Council, The Digital Advertising Alliance, Advertising Self-Regulatory Council, and The Marcus Graham Project.

  • Luke Bozeat discusses unleashing brand growth at MediaCom

    28/06/2021 Duração: 01h02min

    Luke Bozeat is the COO of MediaCom, he has over 20 years of experience working in media and communications. He has launched products, refreshed brands, led integrated agency teams and driven communication strategies across a vast array of areas from cars, booze, charities, finance to kids TV, hairdryers and holidays. He specialises in Media planning, Communication planning, Advertising, Agency integration, Social media. We talk about everything from, what the media landscape looks like today, how MediaCom, help brands see the bigger picture by offering advice that can sometimes end up taking money out of their own pockets. You may remember the campaign for the launch of Playstation 5 which was enormous and almost broke the internet last year. They were behind that. This is absolutely a must listen to conversation with a marketing leader who had a small part in building the biggest media agency in the world. We talk about what factors led it becoming the Goliath it is today. Enjoy the chat. ___________________

  • Luke Bozeat (trailer)

    28/06/2021 Duração: 01min

    Luke Bozeat is the COO of MediaCom, he has over 20 years of experience working in media and communications. He has launched products, refreshed brands, led integrated agency teams and driven communication strategies across a vast array of areas from cars, booze, charities, finance to kids TV, hairdryers and holidays. He specialises in Media planning, Communication planning, Advertising, Agency integration, Social media,

  • Adetunji Paul discusses the African creative industry

    22/06/2021 Duração: 57min

    https://www.linkedin.com/in/ACoAAAkJk3cB4ObQhFQNy3nJGoEiDp1HI6MIRkQ?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BVeWZxnSwSN2NO4UG2izU1Q%3D%3D (Adetunji Paul) is the founder of https://www.linkedin.com/company/studio-blvck/ (studio BLVCK), a content company, and community committed to celebrating the untold stories of African artists, makers, and all-around creatives.  He has an excellent new podcast called Bantu, a bi-monthly podcast where he tells stories of talented Africans. Adetunji talks about the challenges Africa faces with income inequality, infrastructure and inept leadership. But while these are real challenges, there is a generation of young Africans who see the world very differently from older generations of leaders and emphasize the arts and African creativity. If you are interested in the African creative landscape and what that might mean for your business, you will love this conversation.

  • Adetunji Paul (trailer)

    19/06/2021 Duração: 01min

    Adetunji Paul is The Founder of studio BLVCK, a content company and community committed to celebrating the untold stories of African artists, makers and all-around creatives.  He has an excellent new podcast called Bantu a bi-weekly podcast where he tells the stories of talented Africans, and the African creative industry. He is also the Growth Marketing Manager for Atomic, a B2B marketing agency in Ireland. 

  • Christopher Engman discusses ABM & Megadeals

    14/06/2021 Duração: 59min

    https://www.linkedin.com/in/ACoAAAAERXwB1sVqWdvAh5t-4CRcUJ9J5_el81Y (Christopher Engman) is the Co-Founder and Managing Partner of the https://www.linkedin.com/company/megadeals-advisory/ (Megadeals Advisory). He is the father of ABM and he invented IP targeting. He’s been involved in hundreds of ABM campaigns for Fortune 500 businesses. His methodology, Megadeals and his book and podcast by the same name is a playbook of how to do ABM properly and sell to complex organisations. We talked about:

  • Christopher Engman (trailer)

    13/06/2021 Duração: 01min

    Christopher Engman is the father of ABM, the author of Magadeals and an investor in sustainability and martech scaleups. He started in ABM in 2007 and has been personally involved in hundreds of B2B deals and several multi-billion pound deals.  His Megadeals Advisory is assisting scaleups and Fortune 500 companies doing more and bigger Megadeals. Because of their size, scope, complexity, and status, megadeals are deeply meaningful to the mega dealers behind them. They present an opportunity to change the world for the better on a massive scale.

  • Jamie Devlin on growing the world's first global financial super app

    08/06/2021 Duração: 55min

    Jamie Devlin is responsible for B2B growth at Revolut and was one of the first employees at the business.  He has a storied background having held senior roles at CitiGroup, Bain and Vodafone.  Revolut is building the world’s first truly global financial super-app. Their 15 million customers around the world use dozens of Revolut’s products to make more than 100 million transactions a month.

  • Jamie Devlin (trailer)

    07/06/2021 Duração: 01min

    Jamie Devlin is responsible for B2B growth at Revolut and was one of the first employees at the business.  He has a storied background having held senior roles at CitiGroup, Bain and Vodafone.  Revolut is building the world’s first truly global financial super-app. Their 15 million customers around the world use dozens of Revolut’s products to make more than 100 million transactions a month.

  • Riaz Kanani discusses the art and science of B2B marketing

    01/06/2021 Duração: 45min

    Riaz Kanani is the CEO & Founder of Radiate B2B. He has built global video ad networks that understood user behaviour, launched the first paid for cinematic movie online, exited Digital Oxygen to Silverpop (now IBM), helped build demand generation strategies (B2B) and engagement marketing strategies for companies across the globe.  Today he is helping to build a better way to do B2B Marketing that increases both average contract values and the speed of closing contracts. With Radiate, he is using scaled account-based marketing to build awareness and accelerate deals through the pipeline.

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