Small Firm Forum Podcast

How do you know if you have a chance to rank your law firm’s website on the first page of Google? Ranking a website is very competitive. The prime real estate on the internet is the first page of Google and everyone is trying to get there.  It is super competitive for law firms.  In this podcast, you'll discover how to find the low hanging fruit to go after when trying to rank your website on the first page of Gooogle. 

Kim has gone through the lawyer marketing evolution.  Print ads and Yellow Pages ads were the best ways to market a law firm when she started her firm.  The internet and digital marketing radically changed the game and Kim quickly evolved.  Focusing on a great website as being the start of delivering a great customer experience.  From there it is organization and communication making sure each client has a great experience. A progressive marketer Kim developed a mobile app to drive new clients to her practice. She is also starting to incorporate videos to answer the most frequent concerns and questions of clients. Kim has found a way to incorporate her passion for teaching and trial law to leverage educational marketing and brand herself as an expert in her field. 

Grow your law practice by finding gaps in the market then creating the solution. Today's guest is Marc Jacob of The Jacob Law Firm in Clayton, MO. A self-styled “Lawyerpreneur,” Marc recently launched Home Sweet Legal, a division of his firm devoted to providing affordable and free legal services to home buyers and sellers. Marc has leveraged his background in real estate, economic development and law to fill a void in market place.

Get your website to the top of Google. Small law firms often cite their website as one of the best sources for getting new clients.  The issue is that there are more law firms than there are spots on the first page of Google. For small law firms, it is even more challenging because you don't have the resource big law has to out Google the competition.  In this six-part series, we will share with you the three things that matter most in getting to the top of a Google search.

Adam Banter II leverages his community involvement to brand himself as the "community lawyer". He studies the marketing strategies and tactics the big law firms are using then figures out how to scale it down to a small firm budget and still get results. In this episode, Adam shares his insight on the importance of paying yourself first, his nighttime rituals so he can launch each day in a hyper-productive mode, how he leverages his networking and community involvement activities to brand himself and stand out among an ocean of trial attorneys.  

Amber K. Boyd was inspired by the character Atticus Finch in To Kill a Mockingbird. After reading the book she had a vision that she wanted to be like Atticus Finch and help people especially in the area of civil rights.  After graduating law school, Amber took a job with Nationstar Mortgage where she worked on mortgage compliance.  She soon realized that she was not following her heart and quit her job to open up her own practice where she could fulfill her vision of helping people with civil rights issues. Amber’s practice’s focus is employment law with a specialization in civil rights.  She is a solo practitioner who is passionate about what she does.  In this episode, Amber shares her insights on: How to compress her day and get eight hours of work done in six hours Here morning rituals to start her day to enhance focus and efficiency How she rejuvenated herself and increased her passion to practice law How she uses lunch to leverage her marketing efforts

Small law firm marketing and business management are the focus of this podcast.  The host Rob Malone is an expert in marketing and lead generation for small law firms and solo practitioners.   We find heads of small law firms from across the United States who are will to share their insights and experience in regards to managing and growing a law firm.  We dive into how attorney's should market, how do know if you are getting a return on your marketing dollars what you should focus on to grow your law firm and lesson learned from their personal experience.  If you are a solo practitioner or head of a small law firm and you want to learn what other lawyers are doing in marketing and management systems then this is the podcast for you.