Ima Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about: Sean's role at Mapp Digital and the makeup of his team [5:20] Why they perform consumer surveys [8:15] Why the 18-35 group still prefers email [18:09] How retailers have used their engagement platform to drive results [19:23] The big mistakes companies are making [27:37] Who out there is doing this well? [35:30] What you can apply to your own business [40:08] Notable Quotes: "MAPP Digital is probably the largest digital marketing company you've never heard of." - Sean Shoffstall "We've been doing this marketing thing for a really long time." - Sean Shoffstall Guest: Sean Shoffstall is a well-known and successful digital marketing entrepreneur, technology innovator and marketing strategist. Over his 20-year career, he has worked with top global brands providing leadership, strategy and execution in both B2C and B2B settings. Company: Mapp Digital is one of the largest independent digital marketing technology companies

Notable Sections: Catherine's background and role at Oracle Marketing Cloud [1:47] Why it's important to work directly with customers [4:30] Here approach to helping customers [8:03] How to differentiate your company with a culture of customer experience [12:23] Catherine's personal experience with churn as a customer [18:18] How brands can develop a greater sense of intimacy with their customers [26:45] Notable Quotes: "Customer success is really about understanding where your customer is in their process and what problems they are facing." - Catherine Blackmore "Customer experience will be the defining competitive advantage in the marketplace" - Catherine Blackmore Guest: Catherine Blackmore is the General VP of Global Customer Success at Oracle Marketing Cloud. She is a thought leader and innovator in the area of Customer Success, with over 20 years of experience helping a diverse list of clients from small business to Fortune 100 customers. Resources: The 11 Pillars of Customer Success The Operations

In this episode, we chat with Tuan and Gabriella from Colony American Finance to talk about their experience at IMPACT16, their roles at Colony American Finance, and whether or not they'll attend IMPACT17. Guests: Tuan Pham, SVP with Colony American Finance Gabriella Cevallos, Marketing Associate with Colony American Finance

Notable Sections: About Petra and Red Pantz [1:20] Petra's advice to young women who want to lead [3:55] Petra's favorite thing to do when she needs a laugh [4:50] How Petra battles the 3:00pm slump [6:12]   Notable Quotes: "You can't be upset when you're smiling."

Notable Sections: Why cross-channel Content Marketing is important for the future of content marketing [3:02] How to "make it rain" content [4:04] How to better reach your audience [5:30] Why you need to dedicate "inventory" to storytelling [13:40] Why the "place to be" is video [16:35] Why marketing is difficult [26:45] Beginning of Q&A [35:00] Notable Quotes: "Don't Stop Learning, Always Be Testing" "You have to market through people, not platforms."

"There are so many things to what makes a great leader but one of the most often overlooked is your character." - Briana Ramos In This Episode: What makes a great leader? [2:11] Briana's biggest advice to young women [3:40] Briana's background as a teacher in the nonprofit world [4:15] How Briana has used networking to solve specific problems [7:20] Resources: podcast@imanetwork.org www.thebuzzbrand.com 

"Your entire content creation and marketing strategy should be based on capturing the content in the way that is most effective for you." - Dominick Sirianni In This Episode: How education and Hollywood are similar [3:25] Why video is the place to be [4:15] How you may be losing more than a quarter of your webinar registrants [6:45] How to approach content creation [8:11] Top three takeaways [9:30] Resources: podcast@imanetwork.org

  In This Episode: Titina's background and how she got into her current field [2:22] What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15] Her views on mentorship [10:11] The uncommon thing her mentor taught her [14:12] The difference between leading and managing [15:48] The story behind Oracle Women's Leadership [17:12] Her role at the Oracle Marketing Cloud [23:30] How she manages her role without a marketing background [24:20] What it's like to be an engineer in an organization like Oracle [29:43] The advice she'd give to a recent college graduate [32:12] How she stays relevant in her industry [37:20] Resources: IMPACT16 September 19th-20th Oracle University Oracle Women's Leadership

In This Episode: What Keith is working on at Enclave for the Las Vegas area [3:09] Why Vegas is a faster growing music destination than Nashville [4:50] The opportunity he saw that lead to creating Enclave [6:10] How technology has affected the music industry [8:08] One of the biggest issues he faces when setting up venues [12:08] The preparation required to build Enclave's team prior to launch [16:27] The differences and challenges working in Vegas [17:31] The technology required to create brand experiences in Vegas [20:25]

In This Episode: How he created Conversion Fanatics The major problem he sees company’s facing with their conversion Why getting more “eyeballs” isn’t necessarily the best option How to sell a focus on “conversion” up the ladder Why conversion rates aren’t always the important metric Quote: “We typically find that most companies are spread too thin.” - Justin Christianson

In This Episode: The recent IMPACT16 event in the Cayman Islands How the IMA and Cayman Enterprise City started working together How the IMPACT conference has evolved over time Why starting a business in the Cayman Islands doesn’t work the way Hollywood shows it Why digital is so important in growth   Resources: http://imanetwork.org/ima-and-cayman-enterprise-city/

In This Episode: The common thread between all of the roles he plays. Why pop ups are annoying and what you can do about it. His thoughts on the upcoming Twitter changes. What he’s putting together for his next book. His best piece of advice for becoming an author. Quote: “I write my books in pieces through the blog posts I create.” - Christoph Trappe

In This Episode: How to convert digital imagery into real value and dollars. Why your landing pages need to be optimized for mobile when marketing on instagram. Why getting on Instagram today will benefit you in the long term. Why visual marketing is about two way interactions. Why you need to make your images work as hard as they can for you. Watch the Webinar: http://bit.ly/imaleadervideo

Watch the webinar: http://bit.ly/imaleadervideo

Watch the presentation: http://bit.ly/imaleadervideo

In This Episode: How Penguin Pick-Up was created to solve the logistical problems around online ordering. How Egil created Penguin Fresh and disrupted the traditional grocery experience. Why it’s important to understand what’s going on in the marketplace. The most important questions you need to ask before moving forward on an idea. How optimizing for convenience improved Penguin Pick-Up’s stickiness. Quote: “If you have a good idea but it doesn’t solve anyone’s problem, it’s not a good idea.” - Egil Moller Nielsen

In This Episode: Why supply chain and logistics is a great first job to get a “global” experience of the world. What it was like working at LEGO during its turnaround period. Why he was hesitant to accept another job in the toy industry. How SmartCentres developed the idea for Penguin pickup and Penguin Fresh. How paying attention to the direction the world is going can lead to great ideas. Quote: Our job was to figure out how we could free up some cash in the short term in order to make longer term decisions.

In This Episode: How Jeff used the school of hard knocks to carve out his space at Life Fitness. How LifeFitness is using technology and language partners to efficiently manage an international presence. The convergence between marketing technology and marketing psychology. An inside look at Life Fitness’ transformation of their marketing strategy. How Jeff Sanders developed the moniker “JSand for Mayor”.   Quote: “Really what we are trying to do is create an impact across the globe.” - Jeff Sanders

“How many of your followers should be considered leads?” - Aseem Badshah In This Episode: How to drive new leads using social media. How to get higher engagement rates from your existing audience. How to prioritize leads. How to determine the ROI of social media. How to use social media for lead scoring. Guest: Aseem Badshah (@aseemb) is the founder and CEO at Socedo. He spends his time working on products to help brands leverage new media to build relationships with their target audience.

“The internet has changed from a content consumption platform to a content creation platform.” - Aseem Badshah   In This Episode: How Aseem launched his first business “scriptopia”. What it was like managing Microsoft’s Facebook presence in the early days. What his company, Uptown Treehouse, does for clients. The “aha” moment that lead to Socedo. Why a “broadcast” approach doesn’t work with social. Why Socedo’s logo is a penguin.   Guest: Aseem Badshah (@aseemb) is the founder and CEO at Socedo. He spends his time working on products to help brands leverage new media to build relationships with their target audience.   Company: Socedo (@socedoapp) helps B2B marketers fill their funnel with automated social media lead generation. Our web solution makes it easy to find a target audience on social networks then engage them at scale while syncing directly with marketing automation and CRM systems.