Actionable Audio: Serious Profit For Serious Marketers

Wordpress practically stole Tumblr. But what happens next? And what are the implications & lessons learned from this sort of thing that has seemingly escaped the public eye? We talk all about it in this episode of Actionable Audio: serious profit for serious marketers. Link to the podcast directory for direct download or streaming: http://bit.ly/32GSf7J Apple Podcasts - Listen to marketing secrets on our Actionable Audio podcast: https://apple.co/30QQALg Don't miss new episodes of Case Of The Mondays - every single Monday AM: https://apple.co/2XXLtfc

Welcome back to another episode of Actionable Audio. Today we're going to talk about a concept that originated in personal finance, but makes perfect sense for content marketers. And that's paying yourself first. Digital marketing and content creation all depend on consistency of branding/messaging. Each day you create content consistently, the bigger your authority and influence snowball grows. At DeepBridge Consulting, our mission is to get your brand in front of as many of your ideal customers as possible. 

Welcome back to Actionable Audio:Serious Profit For Serious Marketers by DeepBridge Consulting hosted by Nick Williams. On today's podcast, we cover off on how to create more effective content marketing pieces and I'll lay out the foundation to forming a content marketing strategy that targets increasing conversion and ultimately growing your bottom line. The Simple model for content marketing success can be boiled down to these three pillars: 1. WHO? 2. WHAT? (Quick Win) 3. WHY? (Value Focused) Implement this into the creation of your content creation flow and you will see a positive impact. 

Don't forget to download our brand new podcast "a case of the mondays" video podcast. Episode 2 was released today and will be released every single Monday morning. You can find it on apple podcasts or on our instagram as well as the video content on our youtube page.  This episode of actionable audio is about how to write long form content and high performing blogs in 60 minutes or less. 

DeepBridge will continue to post Actionable Insights Episodes - In addition to that content, we will be producing our longer form, more authentic off cuff content which will be a video podcast called "Case Of The Mondays." We will post every single Monday morning to recap marketing and business news through candor and case studies. Be on the lookout for the next episode which will have it's own podcast feed as well as Youtube playlist on the DeepBridge Consulting Youtube channel. 

In this podcast you'll learn 3 ways you can impact your digital marketing ad campaigns and start to create a better experience for your consulting or digital marketing agency. This can apply to Facebook ads, Google ads, Instagram Ads, or anywhere you are measuring conversion on copy. 1. Beware Of Scope Creep  2. Avoid Sales Based ROI Metrics  3. Split Check Out  If you implement these three things, you will surely experience a much better experience with your paid ads campaign and have more flexibility with your client which will ultimately create a better experience. and if this is for your campaign, then this will allow you to increase lifetime value tremendously by opening up the door for better email marketing capabilities.

Content marketing can be a grind. Coming up with new content ideas for your social media posts, blogs, podcasts, etc. can all be so stressful. When you are constantly on the hamster wheel of content creation, it can burn you out. But how do you step off?  Today we're going to talk your solution to content burnout and how you can inject a fresh approach to maximizing your content that lets you conserve your creative energy while still producing high quality content for your blogs, podcasts, videos, and social media posts. 

In this podcast episode we talk about how your marketing strategy can be struggling if you are ignoring one major piece of the puzzle: the customer journey. Specifically I'll talk about what's going on at Barnes & Noble and how not even the biggest companies on planet earth are immune to the blowback from ignoring the customer and understanding what they want on their path to purchase. When you don't adapt to the shifting consumer trends, you run the risk of suffering the fate of brands like Kodak, Blockbuster, and potentially soon to be Barnes & Noble.

Content marketing is imperative to your business. Businesses that deploy content planning & strategy see a +400% growth in indexed pages which drives inbound leads and ultimately, conversion. This week's Mailbag Monday comes courtesy of Theresa where we give you the keys to content planning success. We root our strategy in the idea of the "value ladder". Learn all about this concept and how to build content structure and path with a focus on the consumer.

Marketing mistakes: something we all make but avoiding them can really stretch your marketing investment and business growth. In this podcast episode we'll be talking about some of the most known, and some not so known, marketing blunders that cost BIG.  Let's face it - we live in a world of shrinking marketing budgets. The best way to ensure your business is future proof is by learning from documented errors and studying where strategies went wrong. 

In this podcast you'll get an inside look at the new gear we're upgrading to in order to bring you even better content. We'll take a look at our new addition, the Panasonic G7 and our new glass, 25mm Leica lens for the Micro 4/3s system to bring you 4k screen share content. We are also upgrading the Elgato Camlink so we'll be sure to give you an overview of that. It's an unboxing of sorts but the purpose is not necessarily to review the camera or lens. I will talk about them but if you have interest in that, leave a comment below and I'll make sure to get you a full in depth comparison review between the kit lenses and the premium Leica glass on both the G85 and the G7.

In this episode you'll learn the subtle ways Amazon is shifting shopping behavior to make their marketing work harder for them so you can, too.  Amazon Day to most people is Amazon's spin on Black Friday. But Amazon has recently rolled out a service where you can pick a day conveniently for your orders to arrive. This is a profoundly smart move by the tech mega firm but there's also replicable things you can apply to your business that accomplish something similar.  We talk all about here - get actionable tips from a funnel we broke down for you. 

Want to know the quickest way to lighting your marketing investment on fire? It's not knowing the difference between these three concepts.  On this episode of Whiteboard Wednesday by DeepBridge Consulting we talk about the relationship between marketing, branding, and advertising. Get it right, and enjoy a clear strategy with bulletproof tactics to back it up. Get it wrong and miss out on potential competitive advantages and thousands or even millions of dollars in revenue.  With so much at risk, are you willing to not dive back into the fundamentals? Let's get into in this episode. 

This podcast is not only for startups but for any business that is lean and conscious of their marketing investment. You'll get a breakdown of three content marketing tactics this business can use to save them resources while effectively marketing to their target audience.  This episode of Mailbag Monday by DeepBridge Consulting features a startup disrupting how you shop for groceries. We'll touch on these three tactics to be implemented as well as work with this member of our free marketing community to ensure the execution of these tactics. Only members get the benefit of being selected so feel free to join for free in minutes today: WHO, WHY, WHAT content model Get Personal To Feel Empathetic Incentivizing Consumer Adoption If you put these tactics in place yourself, you'll notice your business and brand form deeper relationships with your customers and in turn, you'll notice a higher level or conversion across your content and your offerings.

In this episode you'll learn how to train your customer's behavior through a case study of how Twix recently used this marketing tactics to have greater influence in your brand's purchase intent. This very powerful concept is based on having a deep understanding of your brand or business's "job to be done" as it relates to the consumer. 

Market research can make or break your business. Knowing EXACTLY what the customer wants makes it easy to provide a strong customer experience. This is why it's the most important element of your business growth but it's an area most businesses don't pursue. And if you are pursuing it, the fact is that your research participant is going to lie. In this Podcast you'll learn why it matters that your participants are lying to you during research and how you can stop following flawed information that is damaging your insights and in turn your business.

Facebook ads: that's the topic of conversation in this podcast today. But not in the same way of all the dozens of tutorials out there. You can find plenty of resources out there that do the whole start to finish routine. But not many who teach WHAT to write and WHY you should be writing it. On this podcast you'll learn how to ACTUALLY write ad copy that converts customers. This applies to not only just Facebook ads, but any platform that requires a headline and a value proposition e.g., Instagram, Youtube, twitter, Google Ads, etc. Learn some of the fundamentals so you can tell the right story to the most valuable customers and stop leaving money on the table.

Content marketing is not as simple as just writing what is in your head and hoping it gets traffic. DeepBridge Consulting presents to you today via another episode of Mailbag Monday details on how each piece of content you create should have a specific purpose and all of it should be connected to guide your customers through an eloquent, cohesive journey that ends in the purchase of your products or further consideration of your brand.

Spoilers - last chance to get out guys. This is covering my one big issue with Season 8 Episode 5 of Game Of Thrones. I want someone to point out what I'm missing - but I can't shake one major problem. But the implications, regardless, did find a way to impact how I continue to drive strategy for DeepBridge Consulting but also for our clients. It also comes down to empathy. SPOILERS again, SPOILERS. --------------------------------------------------- So I think everyone saw Dany going mad coming. But the utter lack of empathy the show writers gave the whole situation as it played out was jarring. It was almost like we were experiencing something out of body. One could argue this was one of the most important thing to happen to all of the living characters in aggregate. Why not spend more time bringing along the audience to experience her emotions? I think the show runners figured because this was in her blood, we'd get it. And honestly I can get behind that. But my issue was that we didn't get a sense of Dany

3 marketing strategies can go a long way - especially when they are focused on the customer experienced. Today's podcast by DeepBridge Consulting features Funnel Friday and 1800Contacts. This podcast we're going to talk about the importance of putting your customer first and focusing on these three tactics/strategies they deploy: 1. Subscriptions 2. Customer Experience 3. Customer Service Learn how they focus on delivering the best customer experience to fuel lifetime value & customer retention.