Rough Draft

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 17:11:43
  • Mais informações

Informações:

Sinopse

delivers the essential writing advice you need to succeed online, in about four minutes a day, four days a week. If you're a pure writer, and you wonder how you'll be able to build your own online platform that actually gets seen, this show is your shortcut.

Episódios

  • 082 Could Podcasting Make You a Better Writer?

    30/07/2015 Duração: 26min

    Indeed, it can. It can also make you a more visible writer. But that depends on how you go about it. On this episode of Rough Draft, I interview Jerod Morris and Jon Nastor. Jerod is one of the VPs of Rainmaker.FM, my co-host on The Lede, and a co-host on another Rainmaker.FM show called... Listen to episode

  • 081 When Do You Abandon the Editing Process?

    29/07/2015 Duração: 07min

    Like gravity pulls objects to the earth, the web pulls people across the landscape of connected information — whizzing by landmarks (content) at break-neck speed. Thus, when people arrive at your blog they should be able to size up your content in an instant. From the headline down the subheads to the call to action.... Listen to episode

  • 080 Four Ways to Get Attention by Rocking the Boat

    28/07/2015 Duração: 11min

    Lots of people make careers out of controversy. But constant controversy can take a toll. You could get by with a lot of controversy in the early days of your blog or books in order to gain critical mass. But soon you’ll need to take your foot off that particular pedal. The goal (when it... Listen to episode

  • 079 A Brief Introduction to the Art of Catching Hell

    27/07/2015 Duração: 07min

    There are about 100 ways to become a better writer. For example, you could … Read 100 books. Listen to Ira Glass This American Life. Cultivate a sick sense of humor. Think like a psychologist. Rack up rejections. Write like mad. But did you know catching hell can help you sharpen your copy chops, too?... Listen to episode

  • 078 Six Storytelling Lessons from a Famous Urban Legend

    23/07/2015 Duração: 06min

    Don t panic, but one of your kidneys has been harvested. That s the punch line for one of the most successful urban legends in the last fifteen years. What makes it so successful? It s hypnotic: understandable, memorable, and effective in changing thought and behavior. How do you create stories that are like that? Just follow these... Listen to episode

  • 077 Vexed by Your Bankrupt Vocabulary? Listen to This

    22/07/2015 Duração: 10min

    You can spot a mediocre writer from miles away … Flat verbs. Obtuse nouns. Lame metaphors. Absence of stories. I should know. I used to be one. In regards to the mediocre writers, it seems to me that they d want an edge. That they d kill to get their hands on words that crank out power... Listen to episode

  • 076 Why Writers Need to Develop a Sense of Humor

    21/07/2015 Duração: 05min

    Who would you prefer to write for you: somebody with a vanilla personality or someone with an awkward, funny edge to them? Someone who sees the unique and can find the angle that will differentiate you from the mob? I m going for the awkward edge because, when getting attention and visibility online is SO difficult... Listen to episode

  • 075 Listener Challenge: Could You Read 100 Books in a Year?

    20/07/2015 Duração: 05min

    That’s a lot of books out there. What’s the benefit of reading as many of them as you can lay your eyes on? One of the fastest tracks to mastering the art of compelling copy and seductive story-telling is to observe how others do it … both the masters and the flops. In fact, you... Listen to episode

  • 074 How to Get Massive Attention with a ‘High-Concept Pitch’

    16/07/2015 Duração: 10min

    There s an old-school trick to selling ideas to movie executives. It s called the high-concept pitch. A high-concept pitch lays out the entire story premise, promise, and execution in one simple sentence. Here are a few famous examples from Hollywood: – Backdraft: Top Gun in a Firehouse – Ghost: a man dies and becomes his wife s guardian angel... Listen to episode

  • 073 A Lesson in Swagger from a Wooden-Legged Civil War Soldier

    15/07/2015 Duração: 07min

    Anybody out there know who Cyrus Trask is? Anyone? You won t find out who Cyrus Trask is if you eyeball a list of country singers. No. The only way you can find out who Cyrus Trask is is by reading John Steinbeck s novel East of Eden. John Steinbeck describes Cyrus Trask as the father of... Listen to episode

  • 072 Six Ways to Becoming a Completely Original Writer

    14/07/2015 Duração: 10min

    Let s admit it: in a world where blogs and blog posts proliferate, it s hard to be original. But it s not impossible … … as long as you’re willing to do a little work. So the question is, what can you as a web writer or blogger do to write a post that stands out? That s... Listen to episode

  • 071 The Oldest Writing Trick in The Book

    13/07/2015 Duração: 06min

    Web readers are people on a mission. Cramped for attention. Bent on skimming rather than diving deep. They don t go to the web to window shop. They go there to drive 60 miles per hour and look at billboards. That s the unbreakable rule of the web. So what can you do as a web writer to... Listen to episode

  • 070 Eight Things Every Writer Should Know about Landing Pages

    09/07/2015 Duração: 05min

    First things first: What is a landing page? Landing pages are those web pages that are specifically designed to perform one task … one task and one task only. One goal, one page. It could be to sell your product, encourage people to sign up for an email newsletter, or recommend an event. No matter... Listen to episode

  • 069 The Fascinating Truth about Boring Topics

    08/07/2015 Duração: 05min

    It’s actually quite simple: there is really never a topic your audience takes for granted. See, the problem is that most of us overestimate the sophistication of our readers. That s not a condescending thing to say. Even in a saturated market like weight loss, most interested readers don t know the basics. And sometimes what we... Listen to episode

  • 068 How to Craft an About Page That People Actually Read and Share

    07/07/2015 Duração: 06min

    There really is no right or wrong way to create about page. The only question is this: is it interesting? Remember, people will read a lot if it is interesting. However, there are a few best practices you can follow. Let s look at those … In this 5-minute episode you’ll discover: The wrong way to... Listen to episode

  • 067 The Psychology Behind Winning Email Subject Lines

    06/07/2015 Duração: 09min

    A good email subject line will remind you what it s like to taste blood in your mouth. What it was like lying on your back, dizzy and nausea. Granted, it s a fleeting moment. Normal, healthy people s BS detectors kick in after 4 or 5 seconds. By that time, though, it s too late. They re hooked. They... Listen to episode

  • 066 All Great Writing Boils Down to These Four Emotional Appeals

    02/07/2015 Duração: 07min

    Great writers write to the emotions of your readers. And they focus on just four emotional appeals. The appeal is the reason you give the reader to read, subscribe, donate, share, or buy. And the appeal is almost always expressed in the headline. John Caples, in his book Tested Advertising Methods (a must-read for any... Listen to episode

  • 065 A Mildly Spooky Illustration of Reason Why Copy

    01/07/2015 Duração: 08min

    During the past four months one of the things I ve been trying to experiment with is telling more stories. Historical stories, fake stories, personal stories. See, what I m trying to do is make the audio more visual. And I ve found that best way to do that is to share stories. Illustrations. Anecdotes. Et cetera. Audio... Listen to episode

  • 064 A Mild Warning for All Headline Writers

    30/06/2015 Duração: 09min

    These days, you want to write a headline that will blow up on the social web. A headline that will get people to pound the Share button … a headline to clog our Twitter feed with thousands of retweets. But there s a problem … We on the web can watch our website traffic rise like... Listen to episode

  • 063 How Every Creative Must Think about Marketing and Advertising

    29/06/2015 Duração: 09min

    Albert Lasker. Mel Martin. Eugene Schwartz. Robert Collier. Victor Schwab. David Ogilvy. John Caples. Maxwell Sackheim. Bill Jayme. Copywriters who wrote beautiful copy. Ads that drove results. As David Ogilvy said, We sell or else. This is the point. Advertising comes in two flavors: artistic and mechanical. One obscures the message and is judged by... Listen to episode

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