Preneurcast: Entrepreneurship, Business, Internet Marketing And Productivity

Pete talks to Mark McDonald of Appster, an Australian company that specialises in Mobile App Development (with a very impressive client list). They talk about the business models behind apps, and Mark gives some tips for creating successful apps. -= Links =- - Online Appster, Mark's App Development Company - http://www.appster.com.au Get a copy of the 7 Levers Report - http://7leversreport.com Auphonic, online audio processing - http://auphonic.com Asana, simple online project management - http://asana.com Article: Avoid Visitor Abandonment - http://preneurmarketing.com/essays/4-powerful-strategies-dramatically-reduce-website-visitor-abandonment/ Article: Contests and Sweepstakes - http://preneurmarketing.com/essays/4-tips-for-using-contestssweepstakes/ - Books The Art of Learning - Josh Waitzkin Audible: http://preneurmarketing.com/artoflearningaudio Amazon: http://preneurmarketing.com/artoflearningbook Daily Rituals: Daily Rituals: How Artists Work - Mason Currey Audible: http://preneurmarketing.com

Pete and Dom discuss a framework for improving the conversions of any website by focusing on the needs of the visitor instead of what you want to tell them. This framework comes from Pete’s free “VD Report” that he originally published on his web site. -= We're Looking for Case Studies =- Pete is looking for people to feature as case studies on http://www.preneurmarketing.com - email support@preneurgroup.com and let us know how you have applied the 7 Levers to your business, and the results you've got. -= General Links =- - Online http://preneurmarketing.com/essays/vd-report/ - the original report http://preneurmarketing.com/essays/updated-inside-world-robert-kiyosaki-full-rich-dad-poor-dad-story/ - Robert Kiyosaki Profile http://preneurmarketing.com/essays/got-8-5-opt-rate-25-14-social-share-ratio-increased-list-39-9-one-simple-bribe/ - List Eruption Case Study http://preneurmarketing.com/essays/the-art-science-of-using-testimonials-to-increase-opt-ins-conversions/ - Using Testimonials - Books Book

Pete talks to author Ben Angel about his new book, Flee 9 to 5, and the many frameworks for success that it contains. They talk about personal branding, frameworks for product strategy and for Social Media Marketing Strategy among other topics. -= We're Looking for Case Studies =- Pete is looking for people to feature as case studies on http://www.preneurmarketing.com - email support@preneurgroup.com and let us know how you have applied the 7 Levers to your business, and the results you've got. -= General Links =- - Online http://www.benangel.com.au - Ben's Site - Books Flee 9 to 5 - Ben Angel Amazon - http://preneurmarketing.com/flee9to5book You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For

In this show, Pete talks to Dr Jason Fox, author of The Game Changer. They discuss motivation, and how you can use the principles behind games to motivate yourself and others. They also talk about goal setting and measuring progress. -= Win Stuff! =- If you act fast, you can win a copy of Dr Fox's book. To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for this show. Tell us your big takeaway from the show, and we'll choose the winners in a couple of weeks time. -= We're Looking for Case Studies =- Pete is looking for people to feature as case studies on http://www.preneurmarketing.com - email support@preneurgroup.com and let us know how you have applied the 7 Levers to your business, and the results you've got. -= General Links =- - Online http://www.drjasonfox.com - Jason's Site http://www.Challenge.co - The Challenge - Ed Dale's Free Course - Books The Game Changer - Dr Jason Fox Amazon - http://preneurmarketing.com/gamechangerbook

Pete and Dom discuss the principles in Neil Rackham’s SPIN Selling technique for making high-value sales, then they apply the the techniques to the 7 Levers of Business to show how you can benefit from them, whatever your product or service. Pete has a couple of consulting/strategy session spots available - email support@preneurgroup.com for more details. -= Win Stuff! =- In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices) To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed! -= General Links =- - Online Get a copy of the 7 Levers Report - http://7leversreport.com Ramit Sethis' Blog - http://www.iwillteachyoutoberich.com Wufoo Forms - http://www.wufoo.com SurveyMonkey Forms - http://www.surveymonkey.com - Books SPIN Selling - Neil Rackham

Pete talks to Jon Acuff, author of Quitter about his new book, Start: Punch Fear in the Face, Escape Average and Do Work That Matters. They talk about entrepreneurship, chasing your dreams, personal branding and many other topics. -= Win Stuff! =- In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices) To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed! -= General Links =- - Online Jon’s Blog - http://acuff.me - Books Start: Punch Fear in the Face, Escape Average and Do Work That Matters - Jon Acuff Audible - http://preneurmarketing.com/startaudio Amazon - http://preneurmarketing.com/startbook Jab, Jab, Jab, Right Hook - Gary Vaynerchuk Amazon - http://preneurmarketing.com/jjjrhbook You can try out a lot of the books we recommend in audio f

This week, Pete and Dom discuss some of the lessons learned from Pete’s recent consulting sessions, and Pete highlights some interesting common issues that he identified after talking to many members of the Preneur Community one to one. Pete has a couple of consulting/strategy session spots available - email support@preneurgroup.com for more details. -= Win Stuff! =- In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices) To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed! -= General Links =- - Online Pete's eBay Copywriting Article - http://preneurmarketing.com/essays/cluttered-chaos-smooth-cash-flow-just-7-days/ - Books Fooled by Randomness - Nassim Taleb Audible - http://preneurmarketing.com/randomnessaudio Amazon - http://preneurmarketin

Pete talks to Penny Elmslie of Xero Accounting Software about their recent marketing campaign, and about the unique challenges of marketing and selling via a community of resellers and parters rather than direct to the end customer. -= Win Stuff! =- In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices) To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed! -= General Links =- - Online Xero Accounting Software - http://www.xero.com Pete's Post mentioning Xero's Ad Campaign - http://preneurmarketing.com/essays/xero-personal-alternatives/ - Books Get Rich Slow - Sarah Riegelhuth Amazon - http://preneurmarketing.com/getrichslowbook Whole - Rethinking the Science of Nutrition Audible - http://preneurmarketing.com/wholeaudio Amazon - http://preneu

To start the year, Pete and Dom look back at 2013 and give awards to the things that made the most difference in their lives throughout the year. Follow along and see if you agree, or leave a comment if there's something you think they missed. -= Win Stuff! =- In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices) To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for this show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed! The 2013 Award Winners were: -= Hardware =- Adonit Jot Touch - http://preneurmarketing.com/prc2013adonitjottouch MacBook Air - http://preneurmarketing.com/prc2013macbookair -= Software =- SelfControl App - http://preneurmarketing.com/prc2013selfcontrolapp Evernote - http://preneurmarketing.com/prc2013evernote Honourable Mention: 7 Minute Workout App - http://preneurmarketing.com/prc20

This week, Pete and Dom discuss the topic of automation. Specifically, they talk about when to start automating processes in your business, and when automation is a bad idea that could potentially damage your business. -= Win Stuff! =- We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners. To enter our current competition, just visit: http://www.preneurmarketing.com/win Keep checking back for the latest competition and prizes! -= Links =- - Online http://getinternetfamous.com - The Get Internet Famous Podcast - Books Billion Dollar Lessons - Paul B Carroll and Chunka Mui You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes: All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. Episo

This week, we feature an interview Pete did with Alejandro Reyes of the Get Internet Famous podcast. Alejandro talks to Pete about the strategies and tactics people can use to enhance their profile in an online setting. -= Win Stuff! =- We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners. To enter our current competition, just visit: http://www.preneurmarketing.com/win Keep checking back for the latest competition and prizes! -= Links =- - Online http://getinternetfamous.com - The Get Internet Famous Podcast - Previous PreneurCast Episodes: All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurm

In another Foundation Episode, Dom talks about Vision, Strategy and Tactics. He gives clear definitions for these popular (but often misunderstood) terms, explains how they fit into your business, and talks about the possible pitfalls of each one. -= Win Stuff! =- We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners. To enter our current competition, just visit: http://www.preneurmarketing.com/win Keep checking back for the latest competition and prizes! - Previous PreneurCast Episodes: All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

This week we feature an interview Pete did with Alan Fawcett of the Infinite Pie podcast. Alan talks to Pete about how he got started, where he gets his ideas, and how he goes from idea to implementation. -= Win Stuff! =- We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners. To enter our current competition, just visit: http://www.preneurmarketing.com/win Keep checking back for the latest competition and prizes! -= Links =- - Online http://www.infinitepie.co.uk - The Infinite Pie Podcast - Previous PreneurCast Episodes: All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

Dom presents another Foundation episode, this week talking about the importance of knowing who your customers are. This is put into the context of the 7 Levers of Business to show how some simple insights can help improve your profits. -= Win Stuff! =- We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners. To enter our current competition, just visit: http://www.preneurmarketing.com/win Keep checking back for the latest competition and prizes! -= Links =- - Online http://alexa.com - Website Statistics Service http://wufoo.com - Quick and easy surveys and forms for your web site - Previous PreneurCast Episodes: All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave u

This week, Pete talks to Jenny Radcliffe, and expert in non-verbal communication, specifically when applied to negotiation and deception detection. They discuss how to effectively prepare for a negotiation, and some simple ways to spot a deception. -= PRENEURCAST HAS MOVED =- PreneurCast has a new home over at http://preneurmarketing.com -= Win Stuff! =- We regularly receive copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners. To enter our current competition, just visit: http://www.preneurmarketing.com/win Keep checking back for the latest competition and prizes! -= Links =- - Books Getting More - Stuart Diamond Emotions Revealed - Paul Eckman Spy the Lie - Philip Houston You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Online http://jennyradcliffe.com - Jenny's Official Site http://theaccidentalnegotiator.c

This week, Pete and Dom discuss what is the most important skill to learn in any business, regardless of whether it is online or offline, and it's probably not what you think. Take a look at Pete's PDF on this topic here: http://preneurmarketing.com/business-building/know-important-skill-master-business/ -= PRENEURCAST HAS MOVED =- PreneurCast has a new home over at http://www.preneurmarketing.com -= Win Stuff! =- We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners. To enter our current competition, just visit: http://www.preneurmarketing.com/win Keep checking back for the latest competition and prizes! -= Links =- - Books Contagious - Jonah Berger The 4 Hour Work Week - Tim Ferriss You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Online http://preneurmarketing.com/business-bu

This week, Pete talks with Josh Kaufman, author of The Personal MBA, about his new book The First 20 Hours - How to Learn Anything FAST. They discuss how to identify the core elements of any skill, and how to rapidly reach competency in any field. -= PRENEURCAST HAS MOVED =- PreneurCast has a new home over at http://preneurmarketing.com -= Win Stuff! =- We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners. To enter our current competition, just visit: http://www.preneurmarketing.com/win Keep checking back for the latest competition and prizes! -= Links =- - Books The First 20 Hours - Josh's latest book The Personal MBA - Josh's Book on Business Success You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Online http://first20hours.com/ - The site that accompanies Josh's Book - Previo

In another foundation episode, Dom talks about one of the basic mistakes many businesses make when marketing themselves: not being clear about what services or products they offer. -= PRENEURCAST HAS MOVED =- PreneurCast has a new home over at http://preneurmarketing.com -= Win Stuff! =- We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners. To enter our current competition, just visit: http://www.preneurmarketing.com/win Keep checking back for the latest competition and prizes! -= Links =- - Books You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes: Episode 088 - Determination vs Discipline Episode 089 - Valuing Your Time Episode 090 - Investing in Yourself and Your Team Episode 092 - Core Business Episode 095 - LinkedIn with Wayne Breitbarth All previo

Pete talks with Nicole Lipkin, author of What Keeps Leaders Up At Night, about the challenges of leadership. They talk about the qualities of a leader, whether you are a business owner or manager with staff, or an entrepreneur managing a remote team. -= PRENEURCAST HAS MOVED =- PreneurCast has a new home over at http://preneurmarketing.com -= Win Stuff! =- We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners. To enter our current competition, just visit: http://www.preneurmarketing.com/win Keep checking back for the latest competition and prizes! -= Links =- - Books What Keeps Leader Up At Night - Nicole Lipkin You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes: Episode 103 - Staying Booked Solid with Michael Port All previous episodes are available over

Pete and Dom discuss their tips for using Social Media platforms (like Twitter, Facebook and YouTube) to promote yourself and your business, including tips on what not to do and why. The main points covered in this show are: * A definition of Social Media * Go where the hungry crowd is * The Marketing Symphony * Social Media for you vs your brand * Use and Mis-use of social media buttons -= PRENEURCAST HAS MOVED =- PreneurCast has a new home over at http://preneurmarketing.com -= Links =- - Books Growth Hacker Marketing - Ryan Holiday You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Online Dropbox - Awesome File Sharing platform http://makingonlinevideo.com - Dom's new Digital Magazine - Previous PreneurCast Episodes: All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. Epis