Contractors Secret Weapon Podcast

There needs to be a change in my business . I’ve been told a lot through some people I worked with. Things got to change. Business has to be better. I’ve got to have more money, I’ve got to have more customers, I’ve got to have more business.    Doing what you’ve always done only get you what you’ve always got. By saying, I need change, things need to change, is like asking what can I do to change? Here are some of the things that we will be talking today. Hopefully we’ll get pass this whole thing and we will move forward to do better, to do more and again we have to change in order for these to happen.   Wanting to get better and different results in your business while continuing what you have been doing is a topic that has always been in the mind of business owners. The steps that each owner is following needs to change in order for them to also change so that results will become better if not the best for their business.   It doesn’t take forever to change, it takes an instant second to change, it’s like

New Word of mouth advertising Google Reviews.  Today we have an awesome talk for you. We have a returning guest, Joe Burnich and his business partner Amanda Reid. Today we will be talking about Google Reviews, everything that we can possibly think about that is related to google reviews. Google reviews are very essential to businesses. Everyone looks at reviews but not everyone gives reviews. Even if people loves your work its hard to get people to take action. It’s still is a big roadblock that most small businesses experiences when it comes to get reviews. Beyond that, it’s not just being hard, there’s that fear from business owners as to what others will say about them when they are left with bad reviews even though they thought they did a good job. While we have that fear, understanding what we can do next time is very important as well.  Providing good services, even though we don’t know what will be the outcome from the clients will be, it’s still part of the transparency between the interaction you had

As I was doing a research for a webinar I am doing, I came across this and Its sort of like old school but not really. It’s not used much, not likely to think about it. You don’t see a whole lot of it. But believe it or not, this kind of advertising will give you up to 500% better response rate than an image advertising. That means it’s your postcards, could be magazine ad with all your stuff on it. Will this work on social media, I could imagine it would.    We’ll be talking about Advertorial Advertising. It gets up to 500% greater response than image advertising, color brochures, or flyers and other forms of products.  It’s proven an advertising fact. Do you want to know why? It doesn’t look like advertising. It looks like news. Advertorial ads are successful because they combine the trusted look in the feel of an editorial or a news article with content that promotes an advertising your business. This marketing strategy will make your phone ring. This will make your prospects to know you. This isn’t the fa

Today we have an awesome talk for you. We will be talking with about Jim Mosquera.About how to Avoid Becoming Another Financial Statistics.   He’s a published author of fiction and non-fiction and a business professional. He wants people to understand the world of problems and think for themselves. Currently, he’s the principal of Sentinel Consulting, a small business consulting, financing and debt mediation firm. He also operates the economic and financial website called The Sentinel. He contributes financial and economic articles to various publications. According to Dun & Bradstreet in the next 60 minutes, 12 businesses will file for bankruptcy and another 317 will have suits, liens or judgments filed against them. Jim’s company is here to improve the financial viability of your business. Sometimes personal credit problems bleed over into business. And Jim’s goal is to avoid from becoming another statistic! He is also bilingual practice. Jim was involved in his kind of industry, he always had his hand

What are the unanswered questions every employee needs answered today’s podcast we will be talking with Jeffrey Davidson about that topic. Jefferey Davidson likes to talk about is leading a great team. He loves seeing a team work together and a good leader leading a team. Seeing things done right is a good feeling for him. Taking your professional teams from a “meh” level to a maze ball.   He is engaging, thought provoking and sometimes get you excited, you think you forgot to pee. Jeffrey has been exploring the boundaries of world class team for over 20 years, and is a recognized expert in strengthening leaders and building teams. He has worked with hundreds of teams and thousands of employees, and consulted with multiple fortune one hundred corporation. He’s a dynamic presenter, he speaks in conferences across the US and in Canada, and his audiences loves his interactive and high energy talk because it includes humor, real life stories, success with many brushes of failures which is the best way to learn. J

The Customer Experience, The Power of Moments what does that mean? Today we have an awesome talk for you. We will be talking about this book by the Heath brother, Chip and Dan Heath; The Power of Moments, it’s all about the Customer Experience. The only thing that your competition can’t steal from you is the customer experience. The takeaways from the book that I think is amazing is how we implement customer experience, that WOW factor to our business.  Creating interactive moments with your customers even with your employees. People can put up with the whole harmony in an average. What you want is to have a stellar experience. A set of interaction that continuously outdo the expectations of each customer that comes in to your business. The experience is what pushes your customers on the edge. The customer experience, the customer service, is all that you have.  There must be something that makes the customer happy, makes them come back. And with this being said we should have an exemplary communication with

The Business of Expertise we all should strive to become experts in our businesses Today we have a special guest, David Baker. He’s an author, adviser and a speaker. We will be talking about his book: The Business of Expertise. This book teaches entrepreneurs to elevate the impact of advisors. It has 3 cores of Principles. It really is profound in a sense that we have to become experts. The world has really changed in terms of technology and using that to gain knowledge in order to develop a sense of responsibility towards our work.  Niching down or becoming the expert is what we aim to be. When we get started in a business, we become in a sense, everything to everybody. Usually we are desperate for work, we accept what comes into our way, which is a little bit more out of desperation. That is something that might be a good strategy to start with but it’s not sustainable in the long run or overtime. You have to be in a place/situation where we could change the strategy or switch very quickly. Only accept the

It's All About My Customer, Not About Me Something has been going on in the business that I’ve been working with. Just want to run it by you, get your thought on it, maybe give you some insight on some customer experiences so I think I’m going to call this, It’s Not About Me, It's All About My Customer. You know a lot of times we get into the thought process of, is it going to be good to me? Is it going to be good for you as a business owner? A lot of times we make protocols, or we put into our system that we are going to do this, we are not going to do this, and we are going to stick to it and then we get some responses from the customer that are not really happy with what we’ve chosen. This is the key. If people call you and you don’t do something about it then be considerate and kind and give them referrals if you can. If customers don’t feel like you care about them, they won’t stay loyal. As a business owner, we need to interact with our customers, old or new, consistently. Showing a heartfelt emotion to

Some time its smart to go back to basic marketing. We sometimes get caught up in all the new types of marketing and forget about what got us started and moving in a forward direction. For today’s podcast are guest is Bob Fraser. He is the author of “How to Start and Operate a Successful Pressure Washing Business.” He has another book called “God Met me at the Mailbox”. Bob is also a Life and business coach. He loves marketing ideas and how he can help other business owners to get more clients or customers. He loves talking to people about motivation and encouraging them to be able to achieve their goals or their dreams no matter how old they are. You can find these quote from Bob’s website: I help people who want a second chance in life to “pursue their passion.” One thing as far as growing your business, have a time management. Let people know what their job description is when you are in your company. Set expectation to your people or to your prospects, or to your customers so that they will know what they

Being unforgettable means that your clients in marketing won’t be able to forget you and that you are going to give an impression that will last, which is very important in this contracting f industry. Nobody can steal your wow factor. The relationship you will have with your clients can be deepened and people can stand out. For today’s podcast we are going to be talking about business, experience and growth together with Sherri Fitts. Sherri is great in building personal and business brands, creating smart marketing and social media programs to attract more business and increase revenue. She also hopes her clients understand investor participant behavior and offers productivity tips to help keep everything in balance. Being unforgettable means that your clients in marketing won’t be able to forget you and that you are going to give an impression that will last, which is very important in this  industry. The relationship you will have with your clients can be deepened and people can stand out. It really doesn

Forward Motion What Is It and What Happens When You Stop It we are going to be talking about about another law, one just like The Law of Gravity that is just as real, just as powerful. This other law of forward motion can get your attention just like gravity and in some cases, causes pain also. No one ever doesn’t think gravity isn’t real because we all have been affected by it in one way or another. We have dropped something or tripped over something and the result is always the same… we fall, get hurt or something breaks because of it, The Law of Gravity. So, The Law of Forward Motion has some of the same characteristics. It’s one of those things you probably don’t pay much attention to, but it’s real none the less. Forward Motion in the English language means: The act of moving forward (as toward a goal) The act of changing location from one place to another. An effort to advance; the general progression of your working or professional life. Advancing as if in the child’s game, by leaping over obstacles o

Culture what is it, does your business have one? Gerald J. Leonard understands the challenges that business owners face as they struggle with culture confusion, too many number one priorities, lacking consensus among key leaders and misalignment of their mission, vision, and values.  He is an international expert on the topics of Developing a Culture That Works, Strategy Implementation, and Project Portfolio Management and is also a professional bassist. He is the author of Culture Is The Bass: 7 Principles for Developing A Culture That Works and has an upcoming book, Symphonic Culture: Unify, Strategize, and Execute Collectively for Optimum Results Culture is the intangible and almost emotional connection that people have with a company or family or organization. Gerald thinks culture is the foundation of the place where you get great music baselines. It creates a framework of the bass and it’s like the physical bond that all other women who have similar cultures. It has different cultures that propelled peo

How to Present Value Over Price In Your Contracting Business and what is really the perceived value as opposed to your pricing structure and how that affects your profitability. I’m going through a checklist that will help you raise the perceived value of your business so that you can charge more. Making more profit at the time of sales and how to do that effectively, because if your customers don’t know the additional things that you have for sale, you’re both missing the boat. What are your other services how do you present them to your customers? Selling value is a way of positioning your company in all of your marketing. Make sure you provide a value proposition on the services you provide and why you’re different than any other contractor in your trade or niche. Using a funnel of great marketing to attract clients like this is the way to go. Basically, you are preparing them with information in the form of a recorded message or report. It really doesn’t matter what your competition is charging because if

Its all about Dominating your market Today’s Contractors Secret Weapon’s podcast is all about Gary Geiman of Salvo and we are going to be talking about Dominating Your Market. Gary has been involved in generating sales and developing marketing systems for almost 25 years, B2B B2C along with his brother.  He started a pressure washing business into the fourth quarter of 2012 and how they are riding vertical fall in 2014 as a way to generate revenue around. Utilizing, planning, and understanding how to dominate local search and implementing e-mail marketing automation has allowed them to reach a million-dollar annual gross sales revenue in 2017. They've begun to turn this knowledge into a passion helping other business owners and entrepreneurs grow their businesses. Their Facebook group which where I found Gary the Marketing Mafia has over 20-100 members learning to dominate ways to dominate their market and explode their revenue and gear. When 2018 came, Gary and his brother tried Chat Bot conversation for the

It’s all about getting into the conversation early, direct response marketing. Contractors have been using run of the mill flyers for years and they are fine, but Direct Response marketing requires that any marketing materials do more than provide a list of services, they HAVE to have some kind of call to action. The call to action means that someone is prompted to do something after they see the website, magazine ad or postcard. Today’s contractor marketing podcast is with Tara Jacobsen of Marketing Artfully. Tara has been in marketing since 1999, starting at a web hosting company, which at the time she barely knew what the internet was, let alone the technical backend of how websites work. Over the last 15 years she has spent way more than the 10,000 hours required to get really good at marketing, currently providing speaking and consulting services for small businesses, real estate and manufacturing industries. What Is Direct Response Marketing Contractors have been using run of the mill flyers for years a

The Customer Experience, is it Great, is it Good, is it Bad, Indifferent, How Does Your Customer See You? This one of my pet peeves, how do you treat your customer better yet how does your customer perceive your interaction, Do they believe they are being treated well? That is really the defining factor. They won’t tell you they just won’t do business with you again   The customer experience has been so on my mind for the past few days, week, or so that I really want to take a look into the customer experience. It’s just been one of those things over the past couple of weeks, sort of like a creeping thing at the back of your neck and I will tell you why. So, here’s part of what’s going on.   I’m looking to remodel bathrooms, or my wife is looking to remodel our bathrooms. So, I go to the granite store that’s suggested to me by my contractor. Yes, I hire a contractor; I don’t work on my own house because I love my wife and want to stay happily married. Because the only things she’ll get out of me is a start da

3 simple steps to double your website conversions today I have Joe Burnich with us and you're going to love him. He is a contractor or was a contractor and grew his business. Became a web designer and now he does web designing and SEO and pay for click for contractors only. So, this is one of the cool things and this is the reason that I brought Joe on today is that he knows how you think, he knows what you're going through and he's been through pretty much everything that you've been through the different stages of growing your business. And I thought he would be fun to talk with. And today we're going to talk about three-key maybe four-key elements that will help you get more conversions right now today or tomorrow or the next day. But I just want it. Let's welcome Joe. Hey, Joe I just want thank you for being with us today and giving us great tips on web design and how to get better conversions. So, I'm going to let this go with you. I'm just I love to hear about the cool stuff that you're doing. And so, t

Do you have the customer you deserve, or do you have the customer you want? I ask this question to many contractors and the response that I usually get is, “yes, I want all the customers I can get! customers are the lifeblood of my business, the more customers the more money.” REALLY? That’s what we are going to discuss today.   The next thing I say is that was not the question I asked! The question I asked was, “do you have the customer you deserve, or do you have a customer you want.” Then I get this weird look and I have to continue on.   You see most contractors going into business think about getting business and not about that business as a whole. As they enter the marketplace, they sit down and figure out what everyone else is charging and start competing on price. They figure they have a good product and they are great at what they do so they should succeed. I ask why do they take their excellent work and just start competing on price just to get into the market place.   How do I know about this? I’m

We can’t find any skilled labor, does this problem resonate with your trade? Shawn Van Dyke has come up with a solution to this ongoing problem. As we talk about the solutions and the change of mindset you will come to the conclusion that for this  will actually work. . I have a real and fun and exciting guest with Sean Van Dyke and Sean is a construction industry consultant business coach and mentor. He's the author of the paperwork punch list 28 days to streamline your construction business and find the home building brand administrator. Shawn is the keynote speaker and travels the US working with and training construction business owners on how to streamline their businesses. That's a fun thing. No one likes to work hard.   Yeah. Before becoming a business coach Shawn owned a Construction Management Consulting Firm and General Contracting Company. He also served as an Executive at the Specialty Contracting Company and enjoys living life in East Tennessee where it's nice and warm this time of year and happi

We wanted to talk about how you could get NO cost Construction leads and we will go into that kind of heavily, today. The best way to go about getting them and how to have others help you get those leads. At absolutely no cost. So listen up and take notes. Jonah Canter from Canter construction and Charelston, South Carolina. Really fun time. Last time we had him on the show and if you don't know who he is, he's a contractor in Charelston, South Carolina. He's been in the construction business and he's actually started at an early age and running other companies and moved up and actually ended up starting his own construction business and took all the stuff he learned in running other companies at such a young age and put him into his construction company. But, mostly, honestly, it's in the service area of it. I mean, he does a great job in what he does but he gets called back and back and back because of his relationships that he built with his clients and his customers. So, I want to bring him back because w