Introvert Biz Growth Podcast

In this episode we dive into the topic of service lines. In this solo episode I explore the relevance of service lines for service-based businesses and draws parallels to product lines commonly used in product-based businesses. I explain how service lines can provide clarity, structure, and differentiation to offerings. Using the example of the Humane Marketing service line, I highlight various products and services within the line that help individuals adopt Humane Marketing in their business. I discussed the benefits of implementing service lines, such as showcasing expertise, targeting specific niches, and helping clients understand pricing models. Tune in to gain insights on how service lines can benefit your service-based business and enhance your marketing approach. In this episode I talked about: Product lines vs. Service lines The benefits of having service lines in service-based businesses Steps to implement service lines in your business The role of service lines in pricing and packagin

In this week’s episode of The Humane Marketing Show, we have the pleasure of speaking with Tom Greenwood about the concept of a Humane Web. Tom is the co-founder of Wholegrain Digital, a trailblazing digital agency that prioritizes sustainability as a Certified B Corp. Renowned for his expertise in business, design, and web technology's role in addressing environmental issues, Tom is also the author of the enlightening book, Sustainable Web Design. Throughout our thought-provoking conversation, we explore the meaning of a Humane Web, its connection to ethical design, and the crucial role website owners play in contributing to a more humane web. We delve into best practices for prioritizing user wellbeing while achieving marketing objectives, discuss the social and environmental impacts of AI, and highlight successful examples of organizations embracing the principles of the Humane Web. Tune in now to gain a fresh perspective on the future of digital marketing and web design. In this thought-provoking epi

In today's episode, we have the honor of speaking with Jeffrey Shaw, an author and advocate for self-employed business owners. Jeffrey is not only the author of the "LINGO" and "The Self-Employed Life," but also the host of the popular podcast with over two-million downloads, and the founder of the Self-Employed Business Institute. In this episode, we delve into the concept of the Self-Employed Ecosystem, encompassing personal development, business strategies, and daily habits. We explore the Vision Paradox, Jeffrey's unique "Hug Marketing" approach, the power of trust in something bigger than oneself, and the essential daily habits that help us navigate the uncontrollable. Let’s uncover the keys to success in the self-employed world. In this episode, we talk about: The Self-Employed Ecosystem which includes Personal Development, Business Strategies and Daily Habits The Vision Paradox: how to not self-sabotage and be disappointed when we don’t achieve our goals Jeffrey’s ‘Hug Marketing’ approach Tr

Today I’m talking to Christine, a Humane Marketing Circle member and Creative Start-Up Coach about passion and happiness. Join us for a thought-provoking conversation with Christine Michaelis, author of the book “The Happiness Formula.” We explore the intriguing question of why some business owners find greater happiness in their endeavors than others. Throughout our discussion, we uncover a treasure trove of insights, examining the transformative power of habits that promote happiness, the art of setting achievable goals that foster fulfillment rather than disappointment, and the joy derived from being part of a vibrant community. Drawing from her extensive research and expertise, Christine offers practical strategies and illuminating anecdotes that are sure to inspire and motivate listeners to unlock their own path to happiness in business and beyond. So tune in as we embark on this captivating exploration of what it takes to be a truly happy and fulfilled business owner. In this episode, Christine and I sh

Today's episode features a special guest, Mark Schaefer, a globally-recognized keynote speaker, futurist, business consultant, and author. Mark and Sarah delve into the significance of community in today's world and its role in humane marketing. They explore the difference between a community and an audience, the importance of letting go of control as a community builder, the struggles of building a community, and the potential synergy between AI and human communities. They also discuss effective strategies for attracting new members, common mistakes made by community builders and how AI fits into the picture of community. As entrepreneurs, understanding the essence of community building and the benefits it offers can help us create meaningful connections and grow our businesses sustainably. He studied under Peter Drucker for three years and has advanced degrees in marketing and organizational development. Mark holds seven patents and is a faculty member of the graduate studies program at Rutgers Univers

In this episode of the Humane Marketing podcast, I talk to Meg Casebolt, founder of Love At First Search, about search engine optimization (SEO) and specifically about Cornerstone content. We discuss the basic steps to optimize a website for search, using empathy in keyword research, whether to aim for high traffic or low competition keywords, how to write Cornerstone content, the length and structure of the content, and how fast to expect results. We also touch on the evolution of search with the arrival of AI and so much more. Meg Casebolt is the founder of Love At First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility. It was never her vision to run an agency, but as her reputation grew, she made the decision to build a team of women that could support th

Let me tell you about today’s guest, Alexander Inchbald. Alexander is on a mission to help 10,000 changemakers to create their Masterpiece and become Rainmakers. He is the founder of the #Masterpiece Movement, a growing community of pioneers, changemakers, misfits and rebels. Together with other likeminded communities they are creating a system that will sustain humankind. Alexander is a global authority on creativity: how we master our mind and body during the act of creation so we create a Masterpiece. He has studied Masters from the worlds of art, science, religion and leadership, explored the cutting edge of psychology, neurology, physiology, epigenetics and metaphysics, and experimenting with creativity, painting in gale force, freezing conditions and blizzards all over the world. The story that has emerged will literally blow your mind. He is a bestselling author a few times over, has worked on all of the United Nation’s Sustainable Development Goals and lives with his family above Lake Geneva

Miriam Schulman, my guest today, is an artist, author and host of The Inspiration Place podcast. She’s helped thousands of creatives around the world develop their skill sets and create more time and freedom to do what they love. Her signature coaching program, The Artist Incubator, teaches artists go from so-so sales to sold-out collections. After witnessing 9/11, Miriam abandoned a lucrative hedge fund to become a full-time thriving working artist. Featured in major publications including Forbes, The New York Times, Where Women Create, Art of Man, and Art Journaling magazine. Her artwork has also been featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. NOW, Her book with HarperCollins Leadership, Artpreneur, has been released in JANUARY 2023. In today's episode, Miriam and I talk about: The definition of art Why creative artists struggle most with marketing How embracing your inner weirdo and honoring what comes easy for you Why talking about the problem doesn’t work fo

Today's conversation fits under the P of People If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Humane Marketing Mandala. (If you're new here and don't know what I'm talking about you can download your 1page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at humane.marketing/1page. It comes with 7 email prompts to really help you reflect on these different Ps). So, we’re talking about the P of people or H of Humans. Only 5 years ago, if I said ‘People’ you probably pictured a room full of people, or you and your clients or you and your friends going for a walk. Today, in the business context, a lot of the People stuff happens online, on Zoom. I’ve been working online for many years before the pandemic, so it wasn’t a big change for me. I remember putting up a bonus free webinar to help teachers get acquinted with Zoom in the early months of the pandemic. Well, now everyone is Zooming. But not everyone does it well. Just the

Today I’m talking to Julian Crosson-Hill. Julian Crosson-Hill, ACC, is an ICF certified spiritual life coach and human design specialist. Julian’s spiritual journey to answering his spiritual calling has taken many twists and turns over 32 years of seeking. Discovering human design during his spiritual life coach training really impacted that journey. Seeing human design as a permission slip to let go of the shoulds and have-tos has allowed Julian to create a life and business that feels aligned with his spiritual calling. As the founder of Priest of Inanna, LLC Julian helps spiritual professionals and entrepreneurs breakthrough self-created limitation and change the world. Julian is also an active member of the Humane Marketing Circle. In today’s episode, we cover the following points: What Human Design is and where it comes from The five different Human Design types How knowing our design helps us in business and marketing How AI can be positive for Generators How HD hands out permission slips And so much

Today's conversation fits under the P of Passion If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Humane Marketing Mandala. (If you're new here and don't know what I'm talking about you can download your 1page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at humane.marketing/1page. It comes with 7 email prompts to really help you reflect on these different Ps). In today's solo episode, I'll dive into the P of passion, and figuring out your WHY: The 17 Sustainable Development Goals and what they are Why they can help us figure out our WHY How to take those big global goals and apply them to our own personal, human level Why we're sometimes stuck on our journey to finding our why - and what to do in that case And so much more Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Huma

My guest today is Jillian Vorce. For more than two decades, Jillian has been helping professionals make connections and attain their business goals. With a focus on networking and relationship development, she works to open doors and create opportunities. Her trustworthiness and highly positive energy have inspired senior-level executives and business owners across the globe. In 2003 she founded The Jillian Group, Inc., where her team provides strategic relationship development and management consulting services. Jillian's previous work includes her first book "20/20 Mind Sight: Refocus, Reignite, & Reinvent Your Life From the Inside Out" and the TEDx Talk “The Lens of Connectivity.” In today's episode, Jillian and I address the following topics: The importance of relationships in business If networking works and whether it's enough How to build a community and why it matters How communities are different from networking groups Jillian's secret recipe for nurturing relationships And so mu

Today's conversation fits under the P of Promotion. If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Humane Marketing Mandala. (If you're new here and don't know what I'm talking about you can download your 1page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at humane.marketing/1page. It comes with 7 email prompts to really help you reflect on these different Ps). My guest today is Teresa Heath-Wareing. Teresa Heath-Wareing is an online business, marketing & mindset expert who works with business owners from across the world, helping them to build a business and life they love. As well as inspiring members to dream big and set ambitious long term business goals, Teresa equips them with practical actionable steps to get them closer to their goals. Her holistic emphasis on the whole business, and the mindset of the business owner, enables her members to navigate the world of running a business with Teresa as their biggest cheer

Today I'm talking to George Kao about a controversial topic: charging more money to get more motivated clients. He wrote a LinkedIn Post about this, which I'll link to below. George is a business mentor who infuses his teachings with a unique spiritual perspective. Since 2009, he has helped thousands of coaches, consultants, healers and course creators on their path to creating sustainable and joyful businesses. George has published five books spanning the topics of Authentic Business, Content Marketing, Joyful Productivity, and Spiritual Growth. You can find George Kao on Instagram, Youtube, LinkedIn, and his podcast. Or discover his curated best writings & videos at www.GeorgeKao.com. In this episode, you'll learn about charging more to get more motivated clients as well as... George's own story and experience with charging higher prices George's (and my) take on the presumed relationship between higher prices and the client's commitment The right thing to do in pricing Pricing on enoug

Today I thought I'd record a solo episode, muse episode like I call them, with no intro and outro music, just raw non scripted content as if we were sitting at a cafee together, sipping hot chocolate.  I thought I'd review what happened this year, for myself, but hopefully it's interesting also for you as I'm sharing what I learned, mistakes I made what went well etc. I talk about things like:  Marketing Like We're Human program in January 2022 our Morocco trip in April Trademark: the mess continues Recording the Marketing Like We're Human Audio book The Mandala & Marketing Adult Coloring books My difficult summer Marketing Like We're Human August cohort October in Sicily Humane Marketing Circle doubles Started collaborative workshops Books sell and I get lovely feedback Humane Marketing is in the Zeitgeist  My theme for 2023 What's next business wise?  Marketing Like We're Human program in January - info session on Jan 12th first Humane Marketing Circle of the year on Jan

Today's topic is Ethical Marketing and I'm speaking to Alica Karolina about it. Alice is a brand coach + strategist and the founder of The Ethical Move, working with changemakers to find + use their voice. She believes making an impact in a changing world requires a new way of thinking and communicating — businesses that stand out tell stories of substance, share products that serve the world, and sell with integrity. It takes courage to fully trust oneself and leave the status quo behind. But if we stop looking outside for answers, we discover we already have the power, knowledge, and ability to make this world work for everyone. In this episode, you'll learn about ethical marketing as well as...   Ethics and how Alice defines it for her Ethical Move Whether marketing is unethical by default The unethical practices we've all being bombarded with daily How we can change those into ethical practices - and still sell. How the new economy can look like if it was up to us How you too can take the

Today I'm talking to Hillary Rea about finding your core story and your superpowers and how you can use them in your storytelling. Hillary Rea is the founder of Tell Me A Story, a communication consulting and coaching business that trains ambitious leaders who want to take up more space, communicate with impact, and become more confident as they become more visible. Through her company’s signature Crafting Your Narrative: Solo Retreat, as well as ongoing coaching partnerships, Hillary helps her clients to find their voice and then empowers them to use it — by sharing their unique stories with honesty and passion. She is an award-winning storyteller, and has been telling her own stories on stage for 13 years - as a performer, as the host of a the long-running Tell Me A Story Live Show, and now as a keynote speaker. When Hillary first reached out to me to ask if she could come and speak about Storytelling on my podcast I thought "another Storytelling expert". But then I read further and started to really

Today I'm chatting with my friend Jen Corcoran about how to make your passion part of your business. Jen and I have known each other many years as we are both LinkedIn specialists - and we even met once in real life in London. Most recently we hosted the 'LinkedIn Like We're Human' workshop together which was so fun and people absolutely adored it. In case you missed it you can buy the recording of that 75-minute masterclass for only $27. Jen Corcoran is an award-winning LinkedIn expert. Known as ‘The Super Connector’ and one of the UK’s most successful LinkedIn trainers, she helps thousands of people thrive online through her online courses, consulting, workshops and talks. Jen helps female entrepreneurs to increase their confidence on LinkedIn by teaching them how to super boost their LinkedIn profile and connect with finesse in order to raise their brand, attract more clients and make more money in a holistic and human way. She is passionate about human design and is a Generator 1/3. In this episo

Today's conversation with Laura Hatley about using business as a form of activism fits under the P of Partnership. Laura Hartley is an activist, writer and founder of Public LovEd (pronounced Public Love Ed), an online school empowering changemakers & forward-thinking entrepreneurs to radically reimagine the world, creating the conditions for social healing and collective thriving. Laura's work centres around the three areas of transforming self, business and changemaking. She runs programs on healing burnout culture, business beyond capitalism & the inner work of dismantling capitalism and supremacy culture. Laura lives and works on Gadigal land in Sydney, Australia but can frequently be found travelling the world. In this episode, you'll learn about business as a form of activism as well as...   The problem with capitalism If not this, then what? How can this new form of business look like? Laura's framework, The Business of Revolution Why business is political The difference between

Today's conversation fits under the P of Pricing of the Humane Marketing Mandala. I've invited Lindsay Bryan-Podvin, a trained therapist, to talk to us about what imposter syndrome does to your prices and how you can create a pricing strategy that is sustainable. Lindsay Bryan-Podvin (she/her) is a biracial financial therapist, podcast host, speaker, and author of the book "The Financial Anxiety Solution." In her coaching practice, she helps therapists in social justice or of marginalized identities grow their profitable practices from the inside out; so they can stop feeling icky about money, and start setting and sticking to sustainable rates that allow them to grow their businesses in alignment with their values. She lives with her partner and their dog on the occupied land of the Fox, Peoria, Potawatomi, and Anishinabewaki peoples also known as Michigan.  In this episode, you'll learn about pricing what imposter syndrome does to your prices as well as...   What Imposter Syndrome means and whet