Podcast Success Secrets

In this episode, I brought on my friends Ryan and Luis to talk about some exciting things going on in the podcasting space.There has been a lot of buzz about the iOS 14 update and its effect on the ad industry in general. Basically, iOS 14 will make users opt-in to see personalized ads within each app on their phone. This will greatly impact the major ads platform ability to serve these types of ads, which will drive more advertisers into the podcast world, driving CPMs up.We dive into the content creation and look at different content strategies that podcasters can use to generate content. In addition, we talk about some common mistakes new podcasters make with their content.  Big media companies and people with big influence like presidents have taken into podcasting. In a few years, we reckon that these big media companies will account for 95% of consumption due to their distribution. However, there is still time for someone to start a podcast.If you want to hear more about what is happening in the podcast

In this episode, I have on Tim Lyons to talk about how a podcast can help grow  local business and improve sales. Tim shares his insights on how podcasting has helped his businesses and some valuable tips on how best to do it.Content is so important for local businesses to reach their marketplace and explain what they do and what problems they solve. Podcasting is an amazing way that a local business can interact with their potential customers and shine a spotlight on their problems and then show them how to solve them.Tim advises business people that podcasting is the best medium for marketing because you have people's attention for a longer period of time than any other medium. You may not get an instant return on investment, but it's like building an asset where you can then always use to communicate and launch new stuff.For businesses that have a podcast, clients who come in after listening to an episode make great clients because they already have some sort of relationship with you. Even though you don't

In this episode, we explore different ways to improve your voice to deliver your message better and connect with your audience while making it enjoyable for them to listen to you.The first thing you need to do is get out of your head and be in the moment. This simply means that you should stop thinking too much ahead. The best way to go about this is to pause to recollect your thoughts.We talk about the best breathing techniques for a podcast. Before you start recording, you need to find your breathing and vocal range. We go through a few exercises that will help you with this.Join our FREE Facebook Group here: PodcastSecrets.CoKey TakeawaysA voice is like music; people should hear you in your full melody (03:48)How to use silence and pauses to minimize using filler words (05:30)Why podcasters should never read from a script but use bullet points to organize their thoughts (08:37)Common mistakes people make when recording (10:56)Find out the best breathing technique for a podcast (14:17)How you can use your b

A lot more YouTubers find success with podcasts than podcasters find success with YouTube. This is mainly because of how people consume content on both platforms. On YouTube, people go there for entertainment or to learn something.Not all podcasters should put their content on YouTube. If you do not have a video, publishing audio only may even harm your channel. YouTube algorithm will punish you once people keep bouncing off. They will assume your whole channel has bad content and won’t recommend it to anyone.Translating podcast content into YouTube content may involve changing your content strategy to bridge the gap. For YouTube, the content must be keyword heavy and have relevant tags for people to find you. It also helps if the videos are shorter.Listen in to learn more about how you can translate your podcast content into YouTube content and grow your channel.Join our FREE Facebook Group here: PodcastSecrets.CoKey TakeawaysWhy more YouTubers find success with Podcasting than podcasters find with YouTube (

Finding good interview guests, preparing for the interview, and asking the right questions are ways you can improve your interviewing skills. You also need to make a good impression on your guests. We dive deep into how to go about this and some additional tips on how to be a good interviewer and some of the common mistakes people make.  Preparing for an interview and getting it right is a skill that you have to develop and get comfortable with. A quick tip here is to just be yourself. A lot of the preparation is mainly dependent on the subject matter and your audience.The value you get out of interviewing people to leverage their audiences. The best way for someone who is starting is to avoid going for big people. They will never promote your podcast. Instead, go for medium-sized people and grow your way up.Listen in to this episode to learn more about how you can be a good interviewer and avoiding common mistakes.Join our FREE Facebook Group here: PodcastSecrets.CoKey TakeawaysThe first thing you should kno

My guest today helps coaches, consultants, and agency owners substitute cold outreach and paid traffic with a predictable system on LinkedIn to help them book 10+ calls per week and provide them with the control and freedom they want in their life and business.To get people to engage with your content on LinkedIn, you have to build rapport and reciprocate actively. You do this by tagging your connections to relevant content and leaving thoughtful comments. This way, these people will come back to your feed and do the same exposing you to a wider audience.LinkedIn is a great place to generate clients. The key is to understand and align your messaging to your niche market. Then learn how to engage with people and market organically.Tune in to this episode to understand how LinkedIn works and how to use the platform effectively to network and find clients.Join our FREE Facebook Group here: PodcastSecrets.CoKey TakeawaysHow to get people on linked to engage and react to your content on LinkedIn (02:56)The Number

Listen in to this interview I did with an amazing guest who is really big in affiliate marketing and one of Clickbank’s top affiliates. He is super successful with a seven-figure company that has no employees. He shares his knowledge about being productive while working from home, affiliate marketing, newer forms of education, growing and doing business online among many other interesting topics.One of the ways to increase your productivity is by avoiding distractions. We are living in a world where it’s very easy to get distracted. All these social media platforms have helped us have more connections but can easily distract us and eat into our time. Tune in to learn how to be more efficient while working from home.We also talked about the future of education. John is big on education and believes the future of education lies online not in institutions. Quality education is more about the teacher than the institution.Join our FREE Facebook Group here: PodcastSecrets.CoKey TakeawaysHow to increase your product

My guest in this episode has been very successful in creating offers. He shared some of his vast knowledge in this area, including taking us through how he came up with his final offer summit by creating the scenario of what you would do if you knew you couldn’t work in 90 days. We talk about the common mistakes people do when creating offers and how to avoid them. We also dived into markets and customers. Some valuable insights into understanding the market you want to sell to and your dream customer emerged from our conversation.We went through different industries and what offers and funnels would be right for them. Tune in to hear more about these offers and how best to go about building them. Key TakeawaysWhat would you do if you knew you couldn’t keep working (2:27)Common mistakes people do when building offers (9:17)Understanding the market you want to sell to (9:53)Defining your dream customer and creating your offer with them in mind (10:57)Types of offers that suit different types of industries (14:

Tune in and hear all about normalizing successful habits. These are small things that you do every day that bring you success. You have to think of the things you want as you already have them and start acting like you have them. Then results will follow. I share a story of how I go through my goals and what I want to achieve every morning in my shower. Reading these every day and normalizing it is very powerful. By normalizing this habit, I get to take action every day of what I want for the future. Normalization is all about raising your standards. It is leveling up and acquiring new habits that help you achieve your goals then making these new standards your new normal. Listen in to learn which 3 habits that successful podcasters should normalize. Key TakeawaysHow to normalize successful habits (1:09)Why results precede the action you take at the level you want to be (1:24)Taking action in the present for what you want in the future (2:25)What does normalization mean and how do you go about it (2:40)Why yo

There is a common theme among all successful people, it’s like an open secret. They play outside their space. They don’t get stuck in the one thing that brought them success. They go out there and venture into new spaces and experience even more success. There is so much to learn once you get into new spaces. Marketing strategies, how to package your messaging are just some of the things I talk about. You also get a chance to connect and collaborate with new people, which is awesome for your business. In this episode, I take you through various methods you can start researching these new spaces and what you need to do once to get into these spaces to create new connections. I go through the top 5  platforms where you can do strategic research. Tune in to learn more about them.Key TakeawaysWhy you need to play outside of your current space (2:35)Exploring different paths to success (3:19)Top 5 places yo can do strategic research to find new spaces (4:42)The two main reasons why you need to do market research (

Listen in as we talk about how to grow as an entrepreneur and as a podcaster and raising a family as well. We explore different tips and tricks and why and how to start a podcast and grow it. Allison shares her amazing story of how she started her four businesses and her podcast and the challenges she had had to overcome especially being a mom as well. She shared how she got into the podcasting space by helping her daughter, her sister start online businesses. She then realized she could help many more people through a podcast.  We also talk on how to build your own brand and your own platform to have full control over your business. A lot of work is involved but you have to find the motivation to do it. Entrepreneurship is all about serving other people. Tune in to listen to this and much more podcasting and entrepreneurship secrets Key TakeawaysHow to run a business while being a Mom and overcoming the challenges that come with it (6:18)How to launch a business and why you shouldn’t invest a lot of money wh

I shared my thoughts about how to grow as a podcaster. In podcasting, just like in life, when growing, you experience some pains. The higher the level you are in the harder it gets. However, you get wiser and more disciplined.When doing a podcast, you should develop a thick skin such that even when people say some things about you, you don’t take them personally. You take them in your stride and continue with the journey.To grow as a podcaster, you have to learn to do the most uncomfortable things. Recording content and keeping a  streak without breaking is uncomfortable but that is what will grow you as a podcaster. Listen in as I talk about this and much more including overcoming the imposter syndrome. Key TakeawaysWhy the more you grow and the higher level you play, the harder it gets (1:22)How the experience you gain while growing helps your podcast grow even more (1:43)Growing a thick skin and doing the most uncomfortable things (2:25)Why having daily and weekly habit helps grow your podcast (3:40)Learni

We  talked about how to create customer journeys structure your leads in a more structured process. We went through some fascinating numbers of how to convert customers as you take them up the value ladder and what this means for your business. Marketing is highly data-driven. Data will determine the tactics that you’ll use to reach your strategy which is to get your leads up the value ladder. We talked about why you have to pay attention to the data and how this will help you make better decisions. Making decisions at the right time is critical while creating customer journeys. You can’t afford to sit on the fence. Successful people and businesses in marketing and customer acquisition journey are those that don’t hesitate to make decisions.Key TakeawaysHow to differentiate leads and conversion rates as you take them up the value ladder (9:41)How speaking to a lead is different from speaking with someone who is already in the funnel (11:31)Creating a tripwire product to guide your leads to higher ticket produ

Listen in as I take you through some strategies you can use in the podcasting space to take advantage of this situation we are in. People are in quarantine and that means they are more active online which brings some opportunities.I share my thoughts on how entrepreneurs should be showing empathy and over-communicating during this time to better understand what people are going through and how better to serve them. When things get back to normal, they’ll be thankful for it. Lastly, I explain why now is the best time to double down on content and paid traffic especially directed to the masses. There are more people online and most businesses are holding back so paid traffic is cheap.Join our FREE Facebook Group here: PodcastSecrets.CoKey TakeawaysHow to serve people more during this time (1:25)Why this is the time to give more to our communities 3:10Why it’s important to over-communicate and show empathy to your clients and the people you serve (4:10)Changing your offers, marketing, and messaging to reflect wh

LinkedIn is starting to become one of the best and most productive platforms where you can make amazing business connections. I brought on Judi Fox to explain why LinkedIn is different and how you can showcase your leadership on the platform. We also discussed how to optimize your LinkedIn profile to promote your podcast and position you as a thought leader.Don’t give up on LinkedIn due to some bad experience. Take radical ownership of your LinkedIn experience.Key TakeawaysWhy you want to showcase yourself as a leader on LinkedIn (2:53)How to personalize your first message when you reach out to connect (6:24)Optimizing your Linkedin profile and creating a cover image that sells you (7:54)Creating and optimizing a company page separate from your personal LinkedIn in profile (14:46)Using Sales Navigator, the paid version for LinkedIn to search for your ideal connection (27:31)Best practices of promoting your podcast on LinkedIn (31:32)The faster you get to the point with your colder audience, the more you'll co

Listen in as we're going to talk about podcast goals and getting your goals straight. These are bigger picture goals that you should  set up for your podcast, how you could incorporate those goals and get results from it.Join our FREE Facebook Group: PodcastSecrets.CoKey points discussed:Surround yourself with the right people (01:24)You’ve got to have the day one mentality (03:40)All about your podcast goals (04:41)Why consistency matter (05:34)How to be more deliberate with connections and ambitious (07:29)Why building your email list is a must (09:39)-----------------Join our FREE Facebook Group, Podcast Success SecretsBe sure to follow me on Instagram @iamdaxyIf you haven't already, please rate and review the podcast on Apple PodcastContact: Daxy@LegacyPodcasting.comWebsite - LegacyPodcasting.com** Freebies**--

In this episode, I'm interviewing Gabe Legion Schillinger, a music producer, entrepreneur, and CEO of Legion Beats. He has run several big contests and generated over 40,000 leads & $200,000 in sales from ONE contest funnel.We're going to talk about his method for starting a contest and how to do it the right way with your podcast.You can find more information about his method here: Contestlaunchsecrets.comJoin our FREE Facebook Group: PodcastSecrets.CoKey points discussed:Gabe shares his experience talking at FHL (03:09)Gabe’s history and how he got to where he is (06:37)Different types of contests to run (13:28)Different ways to drive traffic to your contest (15:21)All about paid traffic for contests (22:15)Doing giveaways for your contest (24:54)How to incentivize people to share it (28:33)How to build the funnel piece for your contest (38:57)-----------------Join our FREE Facebook Group, Podcast Success SecretsBe sure to follow me on Instagram @iamdaxyIf you haven't already, please rate and review the

In this episode, I'm going to talk about how to get booked in an interview on more podcasts. I'll be sharing my step-by-step formula and the biggest tips that you can do as well to get on other's podcasts. I also go over what's inside the Podcast Booking Masterclass, where you create the process by yourself to reach out to a lot of podcasters out there and get interviewed. Join our FREE Facebook Group here: PodcastSecrets.CoLearn more about the Podcast Booking Masterclass here: https://www.podcastbooking.co/   Key points discussed:The power of being interviewed (03:11)Top ways to get on a podcast  (04:40)Podcast booking masterclass (08:11)Finding podcasts (12:43)Interview prep tips and tricks (13:52)Recapping action steps for you (15:06)-----------------Join our FREE Facebook Group, Podcast Success SecretsBe sure to follow me on Instagram @iamdaxyIf you haven't already, please rate and review the podcast on Apple PodcastContact: Daxy@LegacyPodcasting.comWebsite - LegacyPodcasting.com** Freebies**--

Today, I got to interview the CEO of the Billion Dollar Body and Host of the BDB Podcast, Nicholas Bayerle. He is an international speaker, coach, and was rated top 30 under 30 influencers.We talked about how he went from struggling in life to launching a top-rated health podcast and how his business has blown up. We also dive into his whole perspective on why you want to start a podcast and what podcasting has done for him. He shared some practical advice and cool tricks he did to launch a good podcast in this episode.Want to learn how to properly use a podcast to network with influencers and transform your business? Check this out!Join our FREE Facebook Group here: PodcastSecrets.CoKey points discussed:How Nicholas overcome the struggles and challenges (05:08)Learn what a podcast can do for you (08:41)Marketing tips (12:18)The evolution of the BDB podcast (20:47)Best practices in launching live events (24:09)Know what most people are doing wrong (30:05)Biggest results from podcasting (34:10)Rapid-fire (35:2

In this episode, I'm going to dive deep into how to develop your podcast muscles. It's like improving your podcast fortitude wherein you're able to enjoy the journey, consistency, change, and growth without feeling overwhelmed and wanted to quit.I'm going to share the things that I learned and what other podcasters do to develop their podcast muscles from the most fundamental to recording your podcast. I'll be giving some tips too that will help you become an excellent podcaster and grow your podcast as well.Join our FREE Facebook Group here: PodcastSecrets.CoKey points discussed:Why podcast muscles? (01:19)The foundational thing you must know (04:24)Tips on content and schedule (08:09)Strategy when recording the podcast (09:43)Learn when to pause the recording (10:29)Locations to record your podcast (12:07)-----------------Join our FREE Facebook Group, Podcast Success SecretsBe sure to follow me on Instagram @iamdaxyIf you haven't already, please rate and review the podcast on Apple PodcastContact: Daxy@Lega