Focus & Freedom For Entrepreneurs

In this episode, Emmy award winning stylist Sue Perez shares her many years experience working with major TV shows as a makeup artist and in video production. Sue works with entrepreneurs who are seeking more direction with improving their image, content creation and brand messaging on camera. Highlights From This Episode: Uncover who you are in your brand message and convert it on camera Presenting in a way that actually connects with the audience What your image is telling the world Look your best to be your best The power of 90 Links & Resources From This Episode: Read more:   Beneath the Makeup-12 Lessons to Empower and Inspire You by Sue Perez Resources:  Beautiphonics Tools of the Trade 5 Steps To Rock Your Videos More About Sue Perez Sue Perez owner of Beautyphonics Inc is the Dynamic Video Coach and an Emmy Award winning television makeup artist with over 3 decades of video production experience-both behind the scenes and in front of the camera. Some productions and shows include NBC4NY, New Yo

In this episode, Brian Ludwig, CPA, a tax accountant shares his experience in Cashflow, the lifeblood of our business, and how it relates to Marketing! Brian reminds us that marketing is not an expense, it’s a profit centre.   Highlights From This Episode: Your financial statements are more than an income and expense statement Cashflow is the life blood of any business One of the biggest areas that affects your cash Marketing is not an expense it’s actually a profit centre Work with accounting professionals as part of your team to avoid financial decision regrets   Links & Resources From This Episode: Learn more: BrianLudwig.ca Resources:  Brian's Resource Centre   More About Brian Ludwig Brian works with growth-minded entrepreneurs who are frustrated with the current performance of their business whether it’s related to inconsistent cashflow, working long-hours, or simply not seeing the light at the end of their tunnel.  For the last 30 plus years, I have been working with owners to transform their bus

In this episode, Wanda Pearson talks about collaboration. What can I do to help you with your business? How can we work together? We want to make sure that our businesses can collaborate with each other because collaboration is a key to success. Highlights From This Episode: Collaboration is a key to success Passing on a legacy Keep doing your passion Partnerships are a key to success Don’t let nobody steal your joy Links & Resources From This Episode: Read more:  ‘Audacity to Shine’ Collaboration Book with Wanda Pearson Learn more: Wanda Pearson Resources:  Family Love Letter Your Estate Planning Checklist 101 Reasons To Use Legal Shield For Your Business More About Wanda Pearson Wanda Pearson is a trailblazer with over 36 years of experience in marketing and sales with IBM, along with her extensive background in social work and women’s counseling, Wanda’s passion for helping others fuels her ministry and serves as a catalyst for her overall success.  She is a consultant, entrepreneur, speaker, and tho

In this episode, Tammy Gross, award winning screenwriter, shares her journey to scriptpreneur and turning authors novels and life stories into professional screenplays. Your story is like a roller coaster shape of a W with highs and lows that maps out that journey. Highlights From This Episode: The heart story that really transforms a person can be very difficult for people to tell succinctly An indefatigable pirate hunter story Taking someone’s story all the way to Hollywood The ‘F’ pattern in marketing Your story is like the roller coaster shape of a W   Links & Resources From This Episode: Learn more:   Tammy Gross Scriptpreneur   More About Tammy Gross #1 Bestselling Author, Award-winning & Produce Screenwriter Tammy Gross has been helping screenwriters for 12 years & now coaches entrepreneurs to use their transformation story to WOW audiences & WOW Hollywood. Tammy has been writing, editing and producing screenplays for writers of all skill levels. With Tammy’s help, A-Lister Shia LaBeo

In this episode, we learn from Jody Maley about sales, marketing and speaking in your authentic sales voice. She also shares about the four colour personality dimensions and speaking other people’s language.    Highlights From This Episode: Focus on your point of genius and hire out where you’re not the brightest Know your authentic sales style and speaking in your voice Marketing and Sales are not the same thing Comfortable and secure with your sales conversation The four Colour Personality Dimensions   Links & Resources From This Episode: Learn more: Jody Maley Resources:   Top Tips From 6 figure Women Entrepreneurs   More About Jody Maley Jody Maley is a heart-centered sales and business leader and coach. Jody works with people who want to bridge the gap to learn what their skills are, stop struggling from feast to famine cycle and help you create financial stability in your business. Her greatest pleasure is when clients finally get to not having to choose between taking a vacation and buying thei

In this episode, Jeff Klein shares the real reason for an elevator pitch. Too often we hear someone give an elevator pitch that everybody laughs at and loves but nobody’s giving them any referrals. Jeff tells us how to present a good pitch that gets results.   Highlights From This Episode: Using your elevator pitch to get a referral that leads to clients The best way to end your elevator pitch/commercial Making your commercial all about other people Business speaking and getting in front of an audience of potential customers A good commercial asks for introductions and finding business partners to work with   Links & Resources From This Episode: Read more:   ’30 Seconds to Success’  by Jeff Klein Learn more:   Speaker Coop   Jeff Klein LinkedIn Resources:   Free Speaking Education   More About From the Elevator Pitch to Keynote Speeches, Jeff Klein guides people to the right words for each situation. As a Speaker and Trainer, he has received rave reviews speaking over 800 times, reaching tens of thousan

In this episode, Judy Dang, Action Strategist, joins us again to share her 7 Step Business Review. Judy and I answer these 7 critical business questions from our own experience of reviewing this last year and upping our game in the new year.    Highlights From This Episode: The 7 Step Review you can do annually and then follow up quarterly What went well? Where did I grow? What didn’t happen that is wished? Where do I want to up my game? What are my top 5 goals? Where are the potential obstacles? Who or what can help my leap over those obstacles?   Links & Resources From This Episode: Learn more:   Avid At Work Resources:  Goal Getter Quiz   More About Founder of Avid At Work, Judy Dang is a productivity expert who helps consultants and executives turn their ideas into action. She breaks down large fuzzy projects into snackable easy bites, so that clients actually get to the finish line. She’s appeared in Forbes and WIRED magazines. Judy is the inventor of the Goal Getter Formula, a five-step process fo

In this episode, Tracey Lundell shares her expertise in wealth management and being strategically aligned with your business and life values. When you are in alignment you’ll be more successful and happier.   Highlights From This Episode: It all starts with your values that carry through your life and business A quarterly and monthly roadmap put into play to meet your goals Setting up financially so you can go live your life and do extraordinary things Structure everything so you get to your goal fastest and the most efficient way Dream something that is big, that you can attain, take those little steps and the whole journey can be really, really exciting and fun   Links & Resources From This Episode: Learn more: Sea Glass Wealth More About Tracey Lundell Tracey Lundell is a Senior Investment Advisor with Sea Glass Wealth Advisory Group, part of Harbourfront Wealth Management.  She was born and raised on Vancouver’s North Shore and is pleased to be serving clients across British Columbia and Ontario. Tr

In this episode, Alan Stevens, Profiling and Communications Specialist, shares about understanding people’s personalities with reading facial features and body language. He also dives into relationships and how communicating better makes others happier and life easier for you.   Highlights From This Episode: Every facial feature tells you a person’s personality Mental health during the pandemic Every thought we have creates a chemical reaction If you can understand your family members you communicate better and they are going to be happier The Campfire Project and respectful conversations between men and women   Links & Resources From This Episode: Learn more:   AlanStevens.com.au Resources:  How to Persuade and Influence Behaviours of Others Course   More About Alan Stevens is an International Profiling and Communications Specialist regularly featured on National TV, Radio and in the World’s Press, profiling the likes of our leading politicians, TV and sports stars as well as Britain’s Royalty. He’s be

In this episode, Sara Hodson of Live Well Exercise Clinic and President of the Fitness Industry for Canada, shares not only about physical fitness, but she also shares her wisdom on mental and social health. Sara geeks out a bit on the science of exercise and an analogy of the covid forest fire we’ve experienced in the economy and business.    Highlights From This Episode: The top 2 barriers to starting any type of fitness lifestyle Prioritizing your health is no different from your business strategy, plans, goals and weekly action plans Having your fitness time in your calendar really sets you free from the guilt Mental health and a state of languishing Our social health is really paramount right now   Links & Resources From This Episode: Learn more:   Live Well Clinic   More About SARA HODSON, BHK, CSEP-CEP, ACSM-CCEP PRESIDENT, Fitness Industry Canada (FIC) FOUNDER & CEO, LIVE WELL Exercise Clinic  ACSM CERTIFIED Clinical Exercise Physiologist Sara Hodson has spent her 20-year career devoted to h

In this episode, Jon Taylor from MKE Video shares about vodcasting, in a live interactive lifestyle show featuring different people in a dynamic and fun way. Jon is creating shows that allow you to think way outside the box and be free with ideas and concepts that are simply not like what everyone is doing.   Highlights From This Episode: Make a lifestyle show that’s interesting with interesting people who are fun to watch and it’s fun to be a part of Doing things live is the exact opposite of podcasting Using fun questions and short little pieces of conversation taking people through a journey A lot of time is spent crafting very good questions based on the feedback of the guest questionnaire Being consistent is the number one thing to success   Links & Resources From This Episode: Learn more: https://mkevideo.com   More About Jon Taylor Proudly un-employable, Jon started his entrepreneurial journey in his early 20s in the music business. It grew into a CD duplication business and media company. During

In this episode, we have a fun conversation with Peggy McCartha who has spent 30+ years as a professional photographer and headshot specialist. Peggy shares what it takes to have a headshot that gets attention starting with digging deep into your marketing strategy, mindset, goals and how your headshot fits into that strategy.    Highlights From This Episode: What is your brand story and what is that story that you’ve told them consistently all the way through? Why aren’t entrepreneurs using their headshots to get attention just like an actor tells their story to a casting director? Intentionally give people a reason to hang out and find out if you’re the person that they want to give their money to. We want that picture to grab their attention so they look and see what else you have to offer, to really let your personality shine through. For an effective headshot, ensure you make eye contact and look deep into the lens of the camera, right down the barrel of the lens.   Links & Resources From This Epis

In this episode, Stacy Braiuca, Technology Therapist™ and Squirrel Wrangler (yes, these are her official titles), shares how she combines her tech geekiness with a therapist background to help people who are terrified of technology and techs who are terrified of speaking human. Stacy gives us a high-level view of her formula to find your flow.    Highlights From This Episode: Finding your formula and living in a state of flow The 4 silent S’s to a healthy life Mitigating the stresses and living in your magic Putting your skills and talents into alignment to feel more alive and congruent Give yourself grace and the perfection doesn’t matter   Links & Resources From This Episode: Learn more:   https://www.stacybraiuca.com Resources:  Get the Technology Therapist™ app at:  https://www.stacybraiuca.com/app    More About Stacy Braiuca Affectionately known as the Technology Therapist™ & Productivity Strategist, Stacy is a 25+ year clinical therapist and self-proclaimed geek girl.  Entrepreneurs and though

In this episode, Evans Putman shares his expertise in how to grow your business through podcasting and why now is a great time to begin your podcast. Highlights From This Episode: Why now is a great time to begin podcasting How the pandemic has connected us in new ways and the opportunities it has opened up Growing your podcast organically and building your marketing list the right way How 80% of sales came from free resources and adding value The benefits of sharing value on other people’s podcasts   Links & Resources From This Episode: Read More:   ‘Million Dollar Dads’ Learn More:  5 Steps to Turn Your Podcast Into a High-Ticket Sales Machine   www.evansputman.com Resources:   My Podcast Coach on Facebook Quote:   Frank Kern  ‘Show somebody you can help them by actually helping them’   More About Evans Putman Evans Putman is a coach, consultant and best-selling author who helps individuals and change-making entrepreneurs with big, positive missions monetize their messages and build profitable, scala

In this fun episode, we take a bit of a turn. Mary Scott joins us to answer some tough business questions … ‘On the Spot.’ I’ve been collecting some questions to present to Mary. It will be the first time she has heard the questions. Her answers are ‘Spot On’ and she gives us lots of great take aways.   Highlights From This Episode: What to do when you are overwhelmed, don’t know where to start and what to do first What’s trending in business and the most vulnerable sectors What to do to keep your cashflow flowing The must haves right now for a solopreneur What to do with a team member that’s just not working out   Links & Resources From This Episode: Learn more: Business Riff Resources:  StartUp Resources Guide   More About Mary Scott, Improvisational Problem Solver An award-winning director and producer of online videos, documentary films, and not-for-profit videos, Mary Scott has come out from behind the camera.  She spent over 30 years observing the World, and now uses that experience and insight to

In this solo episode, Val Low digs in a little deeper into the entrepreneurial journey and growing a powerful and impactful business. Val shares some key pieces to propel forward into a new season in your business.   Highlights From This Episode: Creating a powerful plan for the next year of your business Celebrating wins, even the mini ones The importance of tracking your numbers Being in alignment with your business and the sharing the uniqueness you bring to the world Being on brand and building a power team to support your growth   Links & Resources From This Episode: Learn more: https://vallow.me Resources:  Watch for The Entrepreneurial Toolbox. A collection of podcast guest gifts from previous episodes. Full of reports, checklists, ebooks and valuable resources for your entrepreneurial journey.   Awesome FREE Resources for YOU!   Power of 3 Daily Planner Check out our other podcast guests!   Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think t

In this episode, Cal Misener speaks of meaningful alignment and finding happiness in the work you do. He shares how individuals and organizations can achieve alignment between what is important to them and the impact they want to make.    Highlights From This Episode: How to discover what really does make you happy Taking a look at your theme and the influence it has on your work How doing simple things in your day can increase your happiness The key actions to working with a virtual team to maintain communication What to do for your team members when they are not engaged in their work   Links & Resources From This Episode: Learn more: ‘Strength Finders’ More About Cal Misener Cal Misener is a consultant, coach, facilitator and international speaker who is passionate about helping individuals and organizations achieve alignment between what is important to them personally, the work that they do as well as the impact they want to make. Cal has over 20 years of experience in a business environment and has

In this episode, Lesley Everett shares her vast experience in personal branding and the personality of your brand. We chat about what it is that differentiates you from the crowd, the golden thread that runs through everything and how we make people feel to really drive how you build your brand.   Highlights From This Episode: Stand out in the crowd authentically in everything you do Have people talk about you behind your back in a way that you need them to talk about you behind your back What is the end result of what you give to people, to your clients? You buy the end result. Bring people into understanding the difference they make to the corporate brand message It’s how we make people feel which really drives how we build our brand   Links & Resources From This Episode:   Learn more:   https://www.lesleyeverett.com  https://www.walkingtall.com Read more:    ‘Corporate Brand Personality’  ‘Drop Dead Brilliant’  ‘Walking Tall’  by Lesley Everett Resources:   Visibility Tips Quote:  ‘We can’t easily s

In this episode, Jonathan Choufany shares his in-depth knowledge as a Body Language Master. We chat about how people can project more powerfully their skills of non-verbal communication and Deception Detection; the cues to notice when someone is lying.   Highlights From This Episode: Manage your own emotions to become the best version of yourself 80 or 90% of our communication is nonverbal as our body language expresses our emotions Understanding why the person is not telling the truth first and whether or not they are aware that they are lying or not Some people lie just to be polite and not because they want to hurt or manipulate other people Observing the body language code   Links & Resources From This Episode: Event:   Body Language for Sales Mastery Learn more:   humansdecoded.club TEDx Speech Career highlights YouTube Quote:  ‘No Pressure. No Diamond’  Thomas Carlyle   More About Jonathan Choufany As a certified Body Language master, "BLAST® Deception Expert", instructor in deception detection an