Advertising Specialty Institute
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 225:07:54
- Mais informações
Informações:
Sinopse
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
Episódios
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Power of Nostalgia in Promo
13/03/2020 Duração: 24minASI’s editorial team steps into the time machine to discuss the growing demand for ‘90s fashion, ‘80s movies and other products from yesteryear in this groovy edition of the Promo Insiders podcast.
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COVID-19 & The Promo Industry in 2020
03/03/2020 Duração: 31minBAMKO (asi/131431) executives Phil Koosed and Joshua White deliver powerful insights about coronavirus’ current and future impacts on the promotional products industry in the first ever Promo Insiders podcast.
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Administrative Nightmare: Collecting Online Sales Tax
02/03/2020 Duração: 23minIt’s been nearly two years since Wayfair v. South Dakota, a landmark case that completely changed the rules of sales tax for online companies. The decision has created a major administrative challenge within the promotional products industry. Companies potentially have to know the sales tax laws of every state, file sales tax forms for every state and be registered to do business in every state. Bradley Scott, whose wife is the president of their family-owned wholesale jewelry company Halstead Beads in Prescott, AZ, will be speaking at a Congressional hearing regarding the Wayfair case on March 3. In this podcast, Scott explains the issues his company has faced by collecting online sales tax, his recommendations to the government on fixing the process and how other business owners can get involved.
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Should Your Promo Business Be On TikTok?
27/02/2020 Duração: 18minASI's Vinnie Driscoll interviews Javier Melendez of All Star Incentive Marketing about his use of the social media platform TikTok, the effects it's had on his business, and whether those in the promo industry should be using it.
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Best Times to Post on Social Media
18/02/2020 Duração: 12minVinnie Driscoll is joined by Abby Koss, ASI’s director of marketing on the distributor side, to talk about the best time to post on social media.
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Magic Wand Wishes for Social Media
06/02/2020 Duração: 18minVinnie Driscoll is joined by Theresa Hegel, executive editor of digital content, to discuss some of the changes they'd love to see on social media platforms. Tired of not being able to edit tweets? You're not alone!
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Behind the HALO-Axis Deal
04/02/2020 Duração: 23minHALO Branded Solutions (asi/356000) rocked the promo industry again with its latest Top 40 acquisition: Axis Promotions (asi/128263). The move potentially makes HALO the second largest distributor in the industry, with combined revenue of nearly $660 million. In this exclusive podcast, HALO CEO Marc Simon and Axis President Larry Cohen reveal how the deal came together and what’s next for both companies.
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PCNA’s Larry Whitney Talks Coronavirus’ Impact on Promo
30/01/2020 Duração: 15minWhat impact is the 2019 Novel Coronavirus in China having on the North American promo products industry? How will it affect the supply chain, shipment timing and costs, planning, business travel overseas, and even human health? Larry Whitney, Top 40 supplier Polyconcept North America’s (PCNA, asi/78897) director of global compliance, is an expert on overseas sourcing and manufacturing. In this exclusive podcast, he offers insights into those pressing questions.
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Reading the Fine Print on Plastic Bag Bans
10/01/2020 Duração: 12minSeemingly every week another city passes legislation banning single-use plastic bags. Ken Trottere, vice president of Poly-Pak Industries, Inc. (asi/81350), breaks down what some of these bans entail, reveals the impact they’ve had on his business and clears up misconceptions regarding eco-friendly alternatives.
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Interview with Nick Mirabile
06/01/2020 Duração: 14minIn this exclusive podcast, Stran Promotional Solutions’ Nick Mirabile—the 2020 Advantages Distributor Salesperson of the Year—speaks with Advantages’ Sara Lavenduski about his experience in the industry, the power of visualization and how he went from zero to eight figures in sales in just a year and a half.
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How Promo Products Distributors Can Score Sales In the Cannabis Market
17/12/2019 Duração: 20minThe nascent legal cannabis industry is a wellspring of opportunity for promotional products distributors. In this exclusive podcast, marijuana market expert Ryan Tickle, vice president of sales at promo supplier Cannabis Promotions (asi/42996), shares insights on buyers to target, products to sell, selling strategies, legal issues to be aware of, and why now is the prime time to push into the cannabis niche in a major way.
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How To Use Social Media At a Trade Show
17/12/2019 Duração: 27minVinnie Driscoll is joined by Chris Ruvo, executive editor of Counselor magazine, to discuss how distributors and suppliers should be using social media at trade shows, why ‘Die Hard’ is a Christmas movie, and much more!
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Promo Predictions For 2020
09/12/2019 Duração: 23minVinnie Driscoll interviews Counselor Executive Editor Chris Ruvo on what he thinks will be some of the biggest trends for the promotional products industry in 2020.
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How Promo Suppliers Should Be Using Social Media
05/12/2019 Duração: 08minVinnie Driscoll talks with Liz Chrostowski, assistant marketing manager at ASI, about how suppliers should be using social media, the best platforms for generating leads, and much more. If you’re a promo supplier this is one podcast you don’t wanna miss!
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How to Build A Social Media Strategy Plan
22/11/2019 Duração: 19minASI's Vinnie Driscoll and Patrick Kennedy discuss the basics of social media strategy plans, why you should have one for your business and how to build one from scratch in this info-packed episode!
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Flamin’ Hot Cheetos Inventor Shares Success Story
20/11/2019 Duração: 19minRichard Montañez went from janitor to vice president of sales and community activation for PepsiCo North America, thanks a willingness to take big risks and the determination to pull them off.
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Power 50 Insights: Chris Lee, Brand Addition
08/11/2019 Duração: 12minChris Lee, Counselor’s 2013 International Person of the Year, is CEO of Brand Addition (asi/202515) -- the second largest promo distributorship in the United Kingdom, with a vast European reach and operations in North America and Asia. Those are integral reasons why Lee rose in the rankings on Counselor’s recently released 2019 Power 50, a definitive list of the most influential people in the promotional products industry. In this exclusive podcast complementing the Power 50, Lee offers insights on everything from Brand Addition’s growth in North America to the challenges and opportunities that come with being a truly global promo products company.
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Power 50 Insights: Tracey Barton, Safeguard/Deluxe
05/11/2019 Duração: 15minTracey Barton rose three places, to 38th, on the 2019 Power 50, a definitive ranking of the most influential people in the promotional products industry. In this exclusive podcast, the director of promotional products at Top 40 distributor Safeguard/Deluxe (asi/316203/178720) offers insights on everything from leadership and Safeguard’s success, to challenges and opportunities for the promo industry.
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Power 50 Insights: Mark Freed, Genumark
04/11/2019 Duração: 13minMark Freed is the CEO and president of Genumark (asi/204588), the largest Canadian-owned distributorship. That’s a big reason why he’s on Counselor’s 2019 Power 50, a definitive ranking of the most influential people in the promotional products industry. In this exclusive podcast released as a complement to the Power 50, Freed offers insights on everything from major opportunities for promo distributors in 2020 to the challenges the U.S./China trade war is presenting to Canadian ad specialty firms.
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Top Social Media Trends For 2020
31/10/2019 Duração: 30minASI's Vinnie Driscoll and Patrick Kennedy peer into their crystal ball to bring you the social media business trends you should be mindful of in 2020. What network has the most potential for promotional products professionals, and which has the least? Listen now to find out!