Contractors Secret Weapon Podcast

You must Stop Your Competition for Stealing you Customers .If my customers don’t remember who I am then it’s MY fault because I’m not keeping in touch with them. So, if your customer got stolen from you because you didn’t use the proper tools to actually keep in touch with them and build that relationship, it is YOUR fault. Having a newsletter actually builds a relationship with your customer and, if designed properly, they will read the whole thing, and may even pass it on to a friend or a family member. I’ve actually booked business this way. I’ve gone to an appointment and I my newsletter is on the refrigerator . Out of all the forms of marketing, the monthly newsletter to me is the most valuable marketing tool that is available. Don’t get me wrong, I’m not giving up on any of my marketing strategies, but if someone came up to me and put a gun to my head and said, “You have to give up all of your marketing, but you can only keep one”, the answer would be my newsletter. It would win hands down. I ran the nu

State of the Entrepreneur 6 critical success factors John Bowen. Six things that can help you grow your business to exponential growth. One, you want to nail. Now you want world-class customer experience. You want to scale. You want to scale your business, so it will grow. You want to systematize it so that you don't become the key driver. The systems become the slave to the business you want to monetize it. You want to increase your profitability. You want to bring people in that will help you build equity and create more profit within your business. You want to keep it. Some of that money for personal finance your personal future and then   Hey, this is Dave Negri with Contractors Secret Weapon. Today, I have a really neat guest with us today John Bowen and John has written a book coauthored with Dan Sullivan Joe powers the state of the occupation. It's a study that did have about 3500 business owners on six key topics that made them successful. The six key things. That six top things that did. And so, as w

Simple Micro Hack to Grow Your Contracting Business Exponentially Dave Negri; what if  you could  to grow your business by 40% without adding any more marketing campaigns with no more postcards, mailers, just by tweaking it just a tad and go through this thing called asset recovery.    Well if I sat down to think that I was going to grow my business by 40%. I would rack my brains and say Man I got to do a ton of work but I'm going to show you today. Now, what if I told you, you could grow your business by 40% without adding any more marketing campaigns. That's no more postcards no more mailers no more just by doing exactly what you're doing now but tweaking it just a tad. And I mean just a tad it just blew me away when I sat down and went through asset recovery. I'm still speechless as I go through it. You know there's a lot of times that we all know things like I knew this and I practiced it a little. But to take it one more step. I actually added 40%. I can actually add 40% to my gross sales. So, before you

Ken Tucker Important Local Online Strategies, Specializing in comprehensive integrated marketing strategies and campaigns for small and mid-sized businesses across the US. Specialties include search engine optimization, website design, reputation management, social media marketing, and lead generation marketing automation Hey, this is Dave Negri with Contractors Secret Weapon. Today, I have a fun guess. There's going to be a lot of fun. His name is Ken Tucker. He's the founder of Changescape Web a Small Business Marketing and Website Design Agency specializing in comprehensive integrated marketing strategies and campaigns for small and mid-sized businesses across the US. Specialties include search engine optimization, website design, reputation management, social media marketing, and lead generation marketing automation. And Ken is a Master Duct Tape Marketing Certified Consultant, an Inbound Marketing Certified Professional (since 2010), and an SEO for Growth Certified Consultant. Ken is the author of Social

Chris Cooper and I talk about retaining customers long term. That seems to be one of our biggest challenges overall with every business. But it's so, so, so much in the fitness industry. And so, we can pull some nice golden nuggets from Chris and the way he lays out his business and what he does to help you grow your business. Our guest today, Chris Cooper. He is founder of the largest mentoring practice in the fitness world with clients and every time he started his entrepreneur life as a gym owner and in 2005,  Chris Cooper had a new home, wife, baby. His job as a personal trainer wouldn't cover the bills so he opened a business or, so he thought he did three years. Cooper realized that he didn't have a business but he just bought himself a high-risk job with no upside when he missed paper and hit bottom and realized he needed help he found a mentor. He paid for the service and checked that should have bounced. Over the next two years.  Chris Cooper was taught how to build a real business. He began mentorin

When is the best time to raise prices? Today I’m going to talk about what most contractors are afraid to do raise prices. We talk about all the time and acknowledge it. I need to raise my price, but most are afraid to raise their prices. So when is the pest time to raise prices and how do I do it  And I want to tell you all the time whenever you can but tell us about this systematically. Ok, so I'm a firm believer that most of the time our prices are too low. Now there are some guys out there that just rip people off and jack people up. And so, we're not going to go there. We're going to talk about delivery of value. Getting your best price that you can get and to continually raise your prices until you hit a resistance point. I want to talk about Disney World. You know they have a tendency to raise their prices. They're continually raising systematically until there's a resistance and when there's a resistance they stop and then your ticket sales will start rising again and then once they get them to where t

Today we're going to talk about chatbots. Using Chat Bots to Triple Your Sales Conversions without being tech savvy.  With Heather Havenwood all about using Chatbots within Facebook to grow your business. I'm happy to have a returning guest with us Heather Havenwood. And we had her on a while ago and she offered up some awesome content to know who you're selling to. So, after this episode, you might want to go and listen to that episode of know who you're selling to. But today we're going to talk about chatbots. How to triple your conversion rates with your sales without being tech savvy. So, if you don't know about Heather let me tell you a little bit about her. She is CEO of Hazelwood worldwide. She's sexy boss, a serial entrepreneur and is regarded as a top 40 in internet marketing business strategies and marketing. She since marketing her first online business in 1999, brings together clients and personal coaches. She has played an active role in online marketing world since before most of us even had com

Discover How to make your customers feel Important should be number one on top of your list. We want to give a wow factor to our customers and basically the wow factor is doing what other won't But really boils down to doing what others don't. We all want to build ultimately a business with sustainable growth, sustainable profit. Treat our customers exponentially super good. So how do we do that? First of all, we want to build ultimately a business with sustainable growth, sustainable profit. So, in order to do that the best way to do business. And yes, we do need customers and acquire new customers all the time but mainly we need to treat our customers exponentially super good. I like to call it the WOW factor and basically the wow factor is doing what others won't. What others won't. But really boils down to doing what others don't. So, let's just go through a list of some of the things that you can do to make your customer feel important because when your customer feels important when my customer feels imp

Reggie Brock talks to us today about in s and outs of insurance work and managed repair programs and where it is heading In the construction industry Is It good or bad. You have to decide for your business I have another awesome guest Reggie Brock and Reggie has been in the last three years has been in the construction business. But, regarding managed repair companies and he’s been into 23 years in the insurance industry, seven years in the roofing contractor and consulting and two and a half years as the director of Manage Repair Program. So, for some of you guys who don't know what manage repair as far as the insurance industry works going on. How it was good for your business or bad for your business. And I thought it'd be really great to have you Reggie on the program so he could explain some of that to you guys who are in the insurance industry or doing business with insurance companies and for some of you guys who might think about whether you want to wade into that area or jump in, however, you want to

5 Things You Should Never Say, Always Say If You Want to Make More Money. Clint Arthur takes us through key components to make more money. Make more money have more fun. Conquer your fear of public speaking become a confident and charismatic person you've always wanted to be. I just want to introduce you to a. Highly motivated guy Clint Arthur. He's gonna be our guest today. And Clint is the bestselling author of Speaking game seven finger secrets revealed says that there are five things you should always say if you want to make more money and Five Things You Should Never Say If you want to make more money and I'm looking at the cover of his book which is pretty cool seven figure speaker secrets revealed. Make more money have more fun. Conquer your fear of public speaking become a confident and charismatic person you've always wanted to be.. Clint. I'm just so excited you could be here because I know this is going to be a lot of fun. Thank you. It's a pleasure to be with you I really appreciate your taking th

Can I Write That Off with Craig Cody; Ever thought about what you can write as a business expense Craig goes into some true but seldom used write off strategies. You might just be amazed you are going to love the topic is “Can I write that off?”   Today I have a returning yes because of you guys. His name is Craig Cody and Craig is a certified tax coach, certified public accountant, business owner and former New York City police officer with 17 years’ experience on the force in addition to being a certified public accountant for the past 15 years.   He's also a certified tax coach and as a certified tax coach Craig belongs to a selective of group of tax practitioners throughout the country who undergo extensive training and continued education and various tax planning techniques and strategies to become as well as remain certified Unser. With his organization.   Craig has co-author Amazon best seller book Secrets of the Tax-Free Life and today I'm excited because this is one that you are going to love is the

The American Dream Revisited: Ordinary People, Extraordinary Results – Gary Sirak. He’s been helping other people achieve their American dream for the last 35 years. These are stories about everyday people creating extraordinary results in their lives and the those around them  a true inspiration   I've got a really fun guest for you today, and his name is Gary Sirak, he’s been helping other people achieve their American dream for the last 35 years. He's president of Sirak Financial Services in Ohio, a company founded by his father, Stance Sirak back in 1957 and the company will celebrate 60th anniversary this year. Gary has written two books. First, “If your money talk, what secrets tell?” In this books about personal finance and the most common mistakes people make with their money and so many people make the same mistakes again and again and again with their money that you decide to do something about it. The second book the book we're going to talk about today is the “American Dream Revisited.” Ordinary p

One of the best definitions of sales I have ever heard on selling“Selling is getting someone intellectually engaged in a future result that is good for them, and getting them to emotionally commit to take action to achieve that result.” Dan Sullivan (who is just a genius) The definition is not that I have something they need and, by golly, I going to make them buy it. Please, please, please buy my services…. So let’s go through the definition again. Selling is getting someone intellectually engaged in a future result that is good for them, and getting them to emotionally commit to take action to achieve that result. So really, what does that look like? What are the steps to actually make that happen? Well I think number one, you really need to listen perceptively. In the old days a salesman pitch was… you get it down, go over it and continue to role-play and do all the things to make sure that you, the sales person, was comfortable with the sales process. I think one of the biggest challenges with something l

Run Your Contracting Business with Less Stress More Success He created the systems in his family business that allowed him to sell his shares of the family business at the young age of  50 to pursue a consulting career to other business owners create less stress and more success Out of that process, he wrote a book called Run your Contracting Business with Less Stress and More Success, the 7- Power Contractor. Al Levi he is a former heating air conditioning and electrical guy had his own business and at work for 25 years and his family business created systems and now actually had put his stuff in place to enable him to sell his share of his business to his brothers and retire before the age of 50. And of course, in return I thought is giving up some things that he doesn’t want to do to. So now Al has written a book and he does consulting and helps other companies become successful through the systems in the manuals that he created for his company that gave him so early retirement. This is Dave Negri with Con

  Want more profits? Want to build better relationships and build a better brand? With the year-end here, I decided to review all the podcasts for this past year to see which were the most popular.  Based on number of downloads, this was Number 1.  In fact, this podcast had double the listens and downloads of all the others. On this podcast, I’m speaking with Gregg Burkhalter. Gregg is a recognized authority on Personal Branding and LinkedIn.  He has helped countless professionals in the U.S. and abroad define and grow their Personal Brand using LinkedIn.  Gregg is known by many as “The LinkedIn Guy”. During our conversation, we discussed numerous topics including: How Gregg came to be known as “The LinkedIn Guy”. Microsoft bought LinkedIn in 2016. What this means to you and me. Your LinkedIn profile now has more exposure that ever before. How a LinkedIn profile is different (and more powerful) than a resume. What’s new on LinkedIn and what new features are on the way, soon. LinkedIn success is not gauged by

The Art of Asking for Google Reviews with Jonah Canter. Owner of Canter construction in Charleston, South Carolina. They are premier company that does remodeling, it's a fun talk we had together we talked about how he grew his business basically with zero dollars. He's shares   how he get’ s so many google reviews and what his results have been with us today going to share that with us today.” Hey welcome to contractors secret weapon. Today, we've got a great day, we got a great guest. And you know, I it's just fun when I have an opportunity to talk with other contractors about their successes and the things that make them grow. And today I have Jonah Canter. He owns Canter construction company in Charleston, South Carolina. They are premier company that does remodeling. So, it's a fun talk we had together with talked about how he grew his business basically with zero dollars. And so, he's going to share that with us today. And so, that you can help your business grow and maybe the same way that Jonah did his

"Keep from crippling your business with these 20 marketing mistakes" and today is our last day. It's true, Marketing Mistake number 16: Using catchy tunes, jingle, slogans and mottos instead of real solid reasons to have people buy. Do you monitor your competition? How about just asking your What they want? But here's one. It's using-- number 16 is using catchy tunes jingle slogans and mottos instead of real solid reasons to have people buy. Say you've heard them, they're everywhere, they're on the radio or in a television. In fact, you probably catch yourself seeing your humming at least a couple of different jingles or tunes throughout the course of the day. You know, you can't get that crazy thing out of my head. You find yourself quoting some catchy slogan or motto you've heard or read the question you can ask is if they're so catchy. And I find myself singing them, humming them or quoting them. Aren't they working? Aren't they doing their job? And the answer is yes, of course. They're working and yes, th

"Keep from crippling your business with these 20 marketing mistakes" Mistake number 11: Not calculating the lifetime profit value of your customer. And there's really no question about it. Our customers are the most valuable assets that we have. Get your free repot today I don't want to rub in any mistakes into you because it's not your fault, honestly, of the things that you may or may not be doing because you didn't know better. And we're here to help you take these items--these 20 items. And of course, don't get bogged down with the 20, really. When you go through these and you get a workbook, which today is number five. And we're going to do one more day of the series, but I promise you on day five that I'm going to have the download for this report--this book that we put together for you on these mistakes and how to overcome them. The key is overcoming them. And don't think about having to do all 20 at the same time. Pick two or three of the ones that you think that would be the most effective to your bu

Day four of our series on 20 marketing mistakes: "Keep from crippling your business with these marketing mistakes". today we are on mistake number eight: The failing to use testimonials. "How do you get testimonials?" Okay, so testimonials. And so many people say: "How do you get testimonials?", "How do I get testimonials", "Why do I get testimonials?" but more so-- "How do I get testimonials?" Well, I'm going to tell you the importance of them and we're going to show you how to get them in this series- In this episode today. And of course, remember that on week 5, which is next week, I'll have the whole report ready and upload it onto the show notes page so that you can get your copy of everything we talked about. And there's a ton of worksheets in there. Like here's a testimonial letter that we put together. So, testimonials is one of the most powerful tools that any business owner can use. But it's also one of the most underutilized. They're not limited to any one type of advertising or any promotional med

"Keep from crippling your business with these 20 marketing mistakes "Mistake number four: Not taking massive action. An old Chinese proverb goes something like this--Confucius say: "Hungry man sitting with mouth open waiting for roast duck to fly in have a long wait". Hey this is Dave Negri with Contractor's Secret Weapon. We're still continue our series "Keep from crippling your business with these 20 marketing mistakes". Today we are on day three. So why am I doing these series on these marketing mistakes? I don't want you to make the same mistakes I did. These are painful mistakes that I've gone through in my past 26 27 years. And I want you to have a better start, a better life and a good finish -- a good ending to your business. Mistake number four: Not taking massive action. An old Chinese proverb goes something like this--Confucius say: "Hungry man sitting with mouth open waiting for roast duck to fly in have a long wait". So, it is with marketing. So many businesses have great ideas and plans, but the