Sharon Vornholt - Let's Talk Real Estate Investing

Today I'm going to dive into exactly how to create a marketing plan for your real estate investing business in 5 easy steps. I'm also going to tell you about the extra step - step #6 that will help you create a "big picture" plan for your business.  You know what they say about that... if you can see it in your mind, you can make it happen. In this show I will go over: Strategies Steps Budgeting Scheduling Outsourcing and....Bonus step #6. This show is just about 15 minutes so even though it's fast, it's got some powerful information. To see listen to this show on the blog JUST CLICK HERE. Be sure to stop by the blog for more tools, tips, and strategies to help you grow a lucrative business.  Louisville Gals Real Estate Blog.     .

You know how I like to talk marketing.  One of the things you are going to learn about is something new called "IP" marketing. This strategy will supercharge your direct mail. My guest today is McKinley Carbone from Open Letter Marketing. Anyone that is doing direct mail today knows that the response rates are pretty low.  So, does that mean you should stop doing direct mail? Absolutely not. What it does mean is that you need to be different to stand out in a crowded marketplace. You  can read the rest of the article on the blog.  Louisville Gals Real Estate Blog.

My guest today is Tyler Sheff the founder of the "Cash Flow Guys". He has an awesome podcast by the way.  Tyler's real estate investing philosophy is building wealth by finding problems not property. That's a great philosophy for sure.  He is also a licensed agent, an educator and a syndicator.  His focus today is on solely on multi-family properties. Show Notes We covered a lot of ground in this show.  Here are some of the things we talked about: How Tyler got started Marketing: Where most of Tyler's leads come from today (it's not where you might think) Why Tyler chose multi-family investing over single family homes The reason he invests in this particular type of properties How to maximize your cash flow and your profitability as a landlord Building a team Building wealth with your Roth IRA And much more! Be sure to stop by the blog more more great real estate investing content.  You can do that here: Louisville Gals Real Estate Blog     .

  Get Your FREE Goal Setting Planner and Let's Make it Happen! At the beginning of the year I talked a lot about goals and goal setting.  If you need a refresher on goal setting you can also get that at the link below.   Are You On Track to Meet Your Goals? So let me ask you this. Are you on track?  We've just finished the first quarter of the year, so it's time to evaluate how we are doing. I know it's hard to stay on track, so I have created a simple to use "Goal Setting Planner" that you can download. Take a few minutes to review the full article on the blog and get your FREE Goal Setting Planner.  You can do that and get your planner by CLICKING HERE. I would love to hear from you after you've downloaded it. 

  My guest today is Erik Hitzelberger, and he's back for a second time. In today's show, we are going to talk about the broad topic of financial education, why most people will never be able to retire comfortably on their current path, and what you must do to change that. Financial education is critical to the success of most any business, but it's especially important for a business like real estate investing where decisions are made solely on numbers. Sadly, most people are lacking even the most basic financial skills and information needed for success in this business.   Show Notes  Where most people stand today when it comes to their financial situations (and statistics to back it up) The story people have been sold when it comes to their retirements and why it hasn't worked out  The shift in thinking that must happen for things to finally change for a secure retirement  Assets and passive income; why this is a game changer for your retirement Let me know if you have any questions.  Be sure to stop by t

  Today I have 5 tips that will help jump start your marketing NOW.  You know... marketing isn't rocket science.  But if you don't know the basics, you're going to have a hard time getting traction. You need a plan but that isn't all.  You also need to consistently implement your plan. By implementing these 5 steps, you will begin to fill your pipeline with leads, and you will be well on your way to growing your business and your bottom line. Just remember that marketing is a little like a tumbleweed; it takes a little time to build momentum so be patient.  Be sure to stop by the Louisville Gals Real Estate Blog for more podcasts, articles, and video's that will help you grow your investing business.    REI Marketing Mastery is Almost Here Just a heads up that I'll be co-hosing another 2 day event in Nashville on May 19th and 20th, 2018.  This is a small group event with a hands-on workshop where we will help you create your own customized marketing plan. You can check it  out here:  REI Marketing Mastery 201

  My guest today is Louisville investor Erik Hitzelberger.  Erik and his partner Bryan Snider are the founders of Louisville's premier turnkey investing company Freedom Property Group. They have built a successful business buying houses and rehabbing them to top notch standards.  From there, these properties either go into their portfolio of rentals or they are sold to a turnkey investor.  Their company is a little bit different because they don't think of themselves as a real estate company. They are a company that provides financial education and investment opportunities, while consistently providing a great rate of return while managing risk. They also understand how important it is to have a clearly defined "why".  At the end of the day, it's not just the money that gets you through the hard times. If your why isn't big enough, you will throw in the towel when the going gets rough.  In today's show we talk about goals and your why, but we also talk about understanding what investing really is.  You're als

I'm excited to tell you about what's been happening on the Louisville Gals Real Estate Blog and on this podcast.  I have covered "everything real estate investing" since I first started around 2010.  But time and time again, folks are coming to me saying, "I've done some deals now, but I have no idea how to take my to the next level. I really don't know how to market my business, and I keep hearing how important branding is, but I really have no idea how to do that. In a nutshell... Marketing is how you get leads, branding is what makes them choose YOU. Marketing is so important. But without branding, they really have no reason to choose you. Here's the thing I want you to really understand.  Marketing and branding are a couple. You need both of them to really stand out in your market place as the leader; as the obvious choice.  So hang on, and I'm going to show you exactly how you can do that going forward. For more on this branding and marketing tips, be sure to stop by the blog.        . 

Getting deals has gotten a lot harder. So the question is: what was working last year, and are those same strategies working this year? Get Beka Shea's take on marketing from a gal that spent $130,000 last year on direct mail as Sharon and Beka talk marketing. We believe you're going to need to "up your game" in 2018. Marketing and branding are the two things that will grow your business going forward.   Remember ... Marketing is how you get leads in the door. Branding is why they choose YOU (over your competition). In this show Beka will tell you something that was totally unexpected when she looked back at her numbers from 2017. (Beka tracks everything) She discovered that more than 50% of her deals came from something that didn't cost her a dime.  Listen in to find out what that was.  Be sure to stop by the Louisville Gals Real Estate Blog for more great shows.  And... coming to Nashville in May 2018, "REI Marketing Mastery".  Check it out.   This is a one of a kind, small group event that we only hold onc

  I am excited about this show today.  My guest is successful Pennsylvania investor, Beka Shea.  Beka is a wife, the mother of 3 girls and a really busy, successful real estate investor. She was also a mechanical engineer in her previous life. So how do you go from a Navy aircraft carrier to rehabbing houses?  Listen in as Beka shares her story and her success tips.        

  Would you like some tips for getting better results with your marketing?   There are some key components to follow in today's market when it comes to making your marketing work for you.  In this you you will learn: Why you need to get right to the point and tell the seller what's in it for them Why your message has to be quick and concise Why postcards generally outperform letters Long messages vs short messages Why less words=better results Why you need a strong CTA (call to action) Why you need to have a timeline in your messae Examples of phrases that convert The 1 question that you should always ask Why fewer options are better  Tips for effective website copy Implement these tips in your marketing pieces and campaigns and you wills see much better results. Be sure to stop by the blog and say hi. Louisville Gals Real Estate Blog.   Did You Miss this Show? How to Increase the Effectiveness of Your Marketing     .

  Why does someone decide to become an entrepreneur?  I'm pretty sure it isn't to work 12 -14 hours a day.  If you're an entrepreneur and you think back to when you first started your business, you probably wanted freedom. Maybe you wanted freedom - From a boss From that 9 to 5 job To pursue your dreams To create a certain lifestyle; one that allowed time for family, friends and hobbies To be in charge of your income You probably had other reasons too. But at the end of the day, you wanted all the things you can't have working for someone else. The thing to remember is none of this just "happens".  You have to be the creator of your life. I hope this show helps you to begin to consciously create the business and the life you want to live.   Be sure to stop by the Louisville Gals Real Estate Blog for more articles, tips, videos and podcasts.     .

Want cash flow now and passive income later? Then investing in apartments is a great way to go.  Listen in as Chicago Investor John Casmon of Casmon Capital Group talks about why he chose this investing strategy. Why choose to invest in apartments over single family homes?  You will learn all about that in this episode. You will also learn how he "house hacked" his way into his first investment. John and his business partner which also happens to be his wife have built a profitable business doing what they love. Be sure to stop by the Louisville Gals Real Estate Blog for articles, videos, podcasts and more that will help you find your way to financial freedom. 

Today''s show is part 3 in this series on probate investing, and the topic is marketing to probates.  It's important to understand the process, the best direct mail piece to use for great results, and the length of time you need to mail to these folks. At the end of the day, these sellers have one thing on common with all sellers; they have a problem to solve. In this case they have inherited a property that they most likely have no interest in keeping. Added to that, many of these properties will need a lot of work in order to be listed on the MLS. These sellers simply don't want to sink their time and money into these inherited properties. This is provides real estate investors with a great opportunity to solve the seller's problem and put some cash in their pocket at the same time.  Be sure to stop by the Louisville Gals Real Estate Blog for more on probate investing and other investing strategies. Let me know if you have any questions.     . 

  On today's show, I'm going to do an overview of probate investing. I love the niche of probates. These folks are some of the most motivated sellers on the planet. They almost always want to sell the property. Get some tips on how you too can profit from this really lucrative niche.   Working with Probates It's really no different working with these folks than any other group of motivated sellers.  Stay tuned for more shows on this hot topic.   Coming up next time .... The terminology of probate. Be sure to stop by the Louisville Gals Real Estate Investing Blog where you will find more information on probate investing.      

  So how does a girl go from selling dump trucks to being a successful real estate investor?  Listen in as Whitney Nicely tells her story.  It's not as big of a stretch as you might imagine. Like me, Whitney would like to see more women in real estate investing. It is after all the perfect choice for women at any stage in their life.   Be sure to stop by the Louisville Gals Real Estate Blog for more tips and articles on building a successful real estate investing business.   

Today's show is part 4. in this mini-series on probate investing. Today I'm going down a little different path, and I want to go over some ways folks can actually avoid probate. This is important to understand mainly because some of these properties will eventually be sold. How do you know about these properties?  You buy a list of inherited properties.  Be aware that there will be duplicates or crossover between this list and your probate list, but you will find some new opportunities. Be sure to stop by the Louisville Gals Real Estate Blog for more information on probate investing or to schedule a coaching call.

  Welcome back for part 2 in my probate investing series. Once you understand a little bit about how probate works, then you need to have some basic understanding of the terminology.  Remember that you don't need any special knowledge or skills to work in this niche. However, if you understand the terminology it just makes you look a little smarter in the seller's eyes. You might want to jot these down if you're new to probate investing. I have a lot of information on the blog, so be sure to stop by and check it out. That's also the place to leave me any questions that you might have.  Louisville Gals Real Estate Blog.     .

My guest today is Kira Golden the CEO of Direct Source Wealth, a company that helps investors create passive income.  Kira has an impressive background.  She has been very successful in multifamily real estate, vacation rentals and syndication deals. Kira has a very interesting story where she tells how she got started in single family homes, how she moved to another area for the huge tax savings (this is really big) and how she grew this awesome business doing big deals.   If you've ever wondered how to scale your business, she has some great tips for you. For more information head on over to the Louisville Gals Real Estate Blog.  

Hiring an acquisition manager can be a game changer for your real estate business. First of all, many of us are not great at sales.  And of all of those that are skilled at negotiation, many people still don't like to do it. Once you have systems in place, this is probably one of the most important jobs in your business and it can easily be outsourced. I think you are going to learn a thing or two from this one. Be sure to stop by the Louisville Gals Real Estate Blog for more tips on building an awesome business.