Simon Scholes

So, it's Sunday evening, it's the end of 2 days off from the usual grind of the Monday to Friday week.....however, doesn't that really mean you should stop doing what you'd do on social during the week? Of course not, social media doesn't switch off for the weekend does it, so let's speak about the importance of keeping up with your social media regime on a weekend, even if the rest of your work slows down.

WE CAN ALL FIND TIME TO DO MORE How consistent are you with your content? One of the major issues for most brands and businesses is they tend to post once a month on instagram, or even now and again on Facebook, and ALL their messages are scattergun, not connected and end up muddying the water for their brand message and for the audience consuming them. So how do you battle this? When you put out brand new content, it’s hard enough putting out your own message without knowing your content is getting lost in the throng of everyone else’s posts. Social media is a huge opportunity but how can you help yourself be seen. We’ve all heard about how long content lasts on different social media channels.

So, in todays podcast we have a chat about perfection. So many people stuggle with putting out content as they aim for PERFECT rather than simply communicating. I show how to make your phone sound like a professional mic by simply sticking your head under your duvet, but, point out how unimportant it is that you have great sounding or lookign content.

This has got to be one of my favorite sayings. So many people worry about creating any form of content where they're putting themselves in the firing line, and the main reason for this amount of worry is......they usually go into doing it, especially live video, unprepared. This is why the 5P's are so powerful......PREPARATION, PREVENTS, PISS, POOR, PERFORMANCE. If you can write a blog on a subject matter and be succinct without going off on a tangent, and be a real voice of authority in a written format, then frankly nothing is stopping you doing that again with a live video, especially as you can no go into the content prepared.....have a listen to find out more. To find out more about Perception Studios at http://www.perceptionstudios.co.uk where you're also able to book a 1-2-1 with Simon to take your content to the next level for your businesses budget. Email Simon on simons@perceptionstudios.co.uk Find him online at : http://www.instagram.com/simon_scholes http://www.twitter.com/simonscholes77 ht

PATIENCE PATIENCE PATIENCE More and more people are using social media every single day for their brands and businesses. However, in connection to this, a lot of these people are also thinking that a single social media post will be the answer to their prayers and bring them lots and lots of business. Social media is not a place to sell, it is however and excellent place to build brand, to build confidence in what you do, and most importantly build a group of raving fans who’ll not only be potential customers in the future but will also share your amazing value driven content when you put it out. So, when you’re putting together your social content remember that consistency is key, and there’s no point in putting out one piece of content on Tuesday and the next one going out in a months time. You wouldn’t go into a gym and lift weights for one hour and expect to walk out looking like Arnie in Predator, so why would you expect to put in one days work on your social and it bring a return for you. Patience

Let's have a chat about giving away your content for free. I have a lot of people who think I'm 100% mad giving away all my best advice for FREE. I have a totally different view point on this though, simply put.....I want to see people succeed. I know how hard it is to build your own business. Over the last 7 years of doing this I've had many times where I've though, I'll give up, this is enough, I'm off to get a full time job where i get a regular pay packet, and every single time i've stopped myself in my tracks. I know I'm on the right path, and yes giving it away for FREE may seem crazy, but, as much as people will tell you it's wrong, it works, people will get value from your content, become a raving fan and spread the word about you to their fans......eventually. To find out more about Perception Studios at http://www.perceptionstudios.co.uk where you're also able to book a 1-2-1 with Simon to take your content to the next level for your businesses budget. Email Simon on simons@perceptionstudios.

Moving forwards with your content, and the potential amount you have to put out can be exceptionally daunting. One of the biggest sticking points for most brands and businesses I speak to is the fact they’re not prepared for the amount of content, and even more so, what they’re going to be talking about in the coming weeks and months. This is why in January I spent the entire month pushing for you to create a marketing plan for the coming 12 months. So many people will spend time setting goals etc. but forget to do the same with their marketing. If you understand what your message is going to be week on week, when you’re creating what, and when that what is going to be posted, and where, then life suddenly becomes a whole lot easier…..well at least your businesses ,marketing life does. However, the planning process isn’t just limited to January, so, if you’ve not got a plan in place yet, now is the time to star, because if you’ve been following my content for a while, you’ll remember, PREPARATION PREVEN

HOW CONSISTENT ARE YOU? We’ve all heard about how long content lasts on different social media channels. BLOGS 2 YEARS PINTEREST 4 MONTHS YOUTUBE 20 DAYS LINKEDIN 24 HOURS INSTAGRAM 8 HOURS FACEBOOK 5 HOURS TWITTER 18 MINUTES And these are constantly changing and reducing in life spans as the formats grow themselves. So, this raises the question, HOW CONSISTENT ARE YOU with your content. Without consistency, the chances are you content is getting lost in the throng, unless you’ve already got a huge dedicated audience, so you need to start thinking about posting more content. This is one of the most daunting things I speak to brands and businesses about, especially when I explain how much content I’m releasing on a daily basis, and I know I’m not doing enough. Now we can’t all have a team of creators behind us like people like @garyvee, @grantcardone etc. etc. however, we can all find the time to do more with our content and make more every single week. Start with writing a blog, and then build on that

DO YOU GIVE ENOUGH VALUE? So many people spend their time on social media SELLING. They forget to treat the platforms of choice and the people digesting their content the same way they’d like to be treated. How often do you go into a store, get sold to instantly and want out straight away. Social media is the best place to give value, value and a bit more value. However, too many see this as crazy as they’re giving away their content for free. However, keep giving for free and watch your brand and group of raving fans grow, and then as your audience grows you can start to drop in the ask now and again. To find out more about how my process helps you with this and the content creation, just drop me a line (email in bio) I’m always happy to chat and help where I can.

In today's social media podcast, I discuss why lately I've had people asking about me doing the same messages over and over again, and why my message doesn't change over time at all. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet Check out my social media for FREE brand building tips. www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk

HOW DO I USE INSTAGRAM? It's a question I often get asked by small businesses, and there's so much more to this platform than posting your holiday pics. How can you set up your profile for your business and really start to make it work for you by posting regular content? How often should you be posting? Should you be using hashtags etc. etc. have a listen to todays podcast to find out more. https://perceptionstudios.co.uk/cheat-sheet/ Check out my social media for FREE brand building tips. www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk Brand Content specialists, Award winning visual marketing agency 2015, 2016, 2017, 2018 CAA approved, PfCO & Insured for aerial content Hootsuite Certified Social Media Professional

When it comes to content creation, I've heard all the excuses.....however, in an age where we nearly all walk around with a smart phone in our back pocket, with the ability to download apps onto them......there's NO EXCUSE for not creating content for your brand and or business. With meme creation apps, podcast creating apps, video editing software and so much more, all available on your mobile phone, what is it that's really stopping you from creating content to pass on your value and build a group of raving fans? Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet Check out my social media for FREE brand building tips. www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk

A while ago I was invited onto the Marketing Shorts podcast with The Funnel Marketing companies very own Charlie Keenan, to discuss....."The tv studio in your back pocket". There's plenty of myths when it comes to video, so we cover them and speak about the "How to 9 x your social media" process I'm so passionate about. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet Check out my social media for FREE brand building tips. www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk

HOW TO BUILD A GREAT RELATIONSHIP - THE SOCIAL MEDIA PODCAST (VALENTINES SPECIAL) by Simon Scholes

STOP AIMING FOR PERFECTION : One of the biggest things that’s stops people from putting out content is other peoples opinions of their content or even more so, aiming to get that perfect piece of content. It’s a huge fear, and it’s especially prevalent not just in content but it's also the same when it comes to going out and doing live video. We tend to find we’re all too cautious about what others will say about what we’re saying. The big thing we have to remember is we’re a voice of authority in our field of expertise, and frankly as you’re bloody awesome, it’s none of your business what anyone else thinks about you. We’re not going to appeal to everyone who sees our content. I can be 100% sure not everyone likes what I’ve got to say or the way I’m saying it, so they’ll tune out of my message, I do however know, my message is on point, on brand and RIGHT. So, when it comes to going live, remove that nobhead syndrome, you’re not an imposter, you’re a voice of authority, and people are going to gain

So many people ask me about the ROI when they put some effort into their social media content, so, it's about time we discussed this and the fact it might not always be monetary. Check out my social media for FREE brand building tips: www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk Brand Content specialists, Award winning visual marketing agency 2015, 2016, 2017, 2018 CAA approved, PfCO & Insured for aerial content

All social media platforms these days give you as the user the opportunity to search the medium for specific search catergories....so, have you considered using that search bar to find your ideal customers? Let's chat about it in the social media podcast Website : http://www.perceptionstudios.co.uk Facebook : http://www.facebook.com/perceptionstudiosuk Instagram : http://www.instagram.com/simon_scholes Twitter : http://www.twitter.com/perceptionstudiosuk

To many people come on to social media for their brand and / or business and believe that just because they don't use for example Snapchat, their audience also doesn't. The number of times I've heard the words "my audience isn't on facebook" come out of someones mouth is incredible, usually because they don't use the platform themselves. However, you need to forget how you're consuming content. The attention of the generation is on mobile phones, tablets and laptops all connected to the internet.....if you're not giving them value on those available platforms, your competition is, and you will more than likely lose in the long game. Check out my social media for FREE brand building tips: www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk Brand Content specialists, Award winning visual marketing

DON’T BELIEVE THE BULLSHIT I am sick to death of hearing about the MAGIC PILL from marketing agencies who promise they’ll get you 1000’s of followers, or help you create VIRAL content. Take it from someone who’ll give you the honest answer if you ask me to make you viral content. Anyone who says they can is talking 100% bullshit. Nobody knows the magic formula to making a piece of content viral. There are things you can aim to do with your content when it’s being made, but, it still doesn’t guarantee it will be shareable and liked by a huge audience and therefor go VIRAL. Now, if someone comes to @PerceptionStudiosUK my business and says can you make us nice looking content, that we can do. So, stop believing the hype and bollocks you hear all the time from different posts on this platform and others. If you see someone walking through their garage of supercars PRESS SKIP and move on to your content. Check out my social media for FREE brand building tips. www.instagram.com/simon_scholes www.twitt

STOP BEING SO SELFISH........It's a conversation I have to have with most business owners. Let's face it, we all get into business to make money, there's no getting away from that, and it's not a dirty word. However, the way people want to digest content and become a fan of you as a brand and business has changed. In a world where brand loyalty has shit all to do with anything in the B2C world, if you can create it, you're seriously onto a winner. This is why I talk so passionately about giving people value with your social content over selling, so stop being so selfish, don't think about what can you get out of your next piece of social content, think about what you can give to the audience. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet Check out my social media for FREE brand building tips. www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.