Focus & Freedom For Entrepreneurs

Rod is the founder and Lead Ninja of Down, Set, Lead and helps organizations grow their business and people through coaching, training and mentoring. Rod and I have a fun conversation about ‘Having Fun’ and ‘Being Authentic.’ People love authenticity and that’s what draws them to you.   Highlights From This Episode: If you're happy you're going to be healthier, and if you're healthier, you're going to be happier Rod will send you his new book (a gift) if you give him an answer that makes him laugh to his joke … ‘How many guys in kilts does it take to put in a light bulb? You have to be intentional about making your life fun. People love authenticity and are drawn to you. You make them feel more confident in themselves and you are more comfortable yourself. We need that human connection and people telling us that we're okay. How often do the businesspeople say Thank you. I appreciate you coming in. Rod challenged us, 3 times a day, for the rest of this week, make sure that you say, Thank you, I appreciate yo

In this episode, Geoff Strauss shares his expertise in Case Studies, one of the most effective ways to market your business. You need to give people a reason to trust you and case studies provide that social proof.    Highlights From This Episode: Case studies are truly one of the most effective pieces for marketing for businesses A case study is the story of your customers experience with your business An excellent way to show Here's the situation. Here's the solution we provided. And here's the results that our customer got. You need to give people a reason to trust you and case studies provide that social proof piece The framework of a case study follows the hero’s journey   Links & Resources From This Episode:   Read more:   ‘Just Case Studies’ by Geoff Strauss Learn more:   Just Case Studies website Resources:  How To Use A Case Study   More About Geoff Strauss I help businesses tell their customer success stories using video and written case studies to build the trust customers need before they b

In this episode, Alexander Ford, of Measurable Genius shares the importance of figuring out how to get your customers attention, keeping that attention and turning it into a customer and that a personal brand and business brand will be the trend that wins. People want to develop relationships with the people who they're buying stuff from.   Highlights From This Episode: The magic box in your pocket … Google The owner’s biggest number one challenge … figure out how to get your customers attention, keep that attention and turn it into a customer Mistake number one would be to generically look at all social media as the same Learn what entertainment means to your audience and produce a video that aligns with those goals Personal brand and business branding on the back of good content marketing is gonna continue to be the trend that wins   Links & Resources From This Episode: Learn more: Measurable Genius   More About Alexander Ford Alexander Ford is the President and CEO of Measurable Genius, Calgary's onl

James Hipkin joins us to share about the consumer website journey to solving their problem and how you can make your website more effective and create value that persuades them to connect with you.   Highlights From This Episode: The consumer gets to the website on a journey trying to solve a problem The reality is most of their website traffic is getting there by referral What you're doing with the testimonial is providing reasons to believe you're offering me a solution Ninety percent of loyalty problems can be traced to a flawed sales process. A really effective website creates value for the visitors to the website   Links & Resources From This Episode: Learn more:   Red 8 Interactive   More About James Hipkin James is an accomplished, forward-thinking marketing professional with 30+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer packaged goods, durables, transportation, telecommunications, and

Avital Spivak, Tech Coach, shares with us how to untangle our tech. Avital warns that when you get a new tech tool know that you are marrying it and to think about it ahead of time and if it will play well with your other tools.   Highlights From This Episode: When you get a new tool tech tool know that you're marrying it Think about the new tool ahead of time Make sure it plays well with your other tools Cover the four areas of technology with your tools: marketing, operations, sales and fulfillment Ask yourself questions and take a look at your system as a whole   Links & Resources From This Episode: Learn more:   Avital Spivak and Vital Weave   More About Avital Spivak Avital Spivak is an online tech coach, educator, and computer engineer. For 15+ years, she has been breaking the myth that people who did not grow up with technology cannot get comfortable with it—at any age! She is a martial artist, multilingual, and enjoys helping clients from everywhere around the world get unstuck with tech so they

Victoria Hepburn is a Remote Work Strategist and specializes in remote work productivity and career development. Victoria shares with us that when you set intentions on your actions, your actions change.   Highlights From This Episode: Focus on a triple bottom line Set time at the top of your day for you and your success  Plan your routine, what are the three things that I need to do today before the world comes in When the Mega bombers happen its critical for us to have a practice to center ourselves Create transitions intentionally   Links & Resources From This Episode: Read more:   ‘Pressure Makes Diamonds’ by Victoria Hepburn Learn more:  Victoria's Website Resources:  Free Book ‘Unlock Productivity And Wellbeing At Work’ Entrepreneur Toolbox  Where you’ll find all our podcast guest gifts   More About Victoria Hepburn Remote Work Strategist Victoria Hepburn, PCC, is an author, speaker, and certified business transitions coach. She has nearly 20 years of award-winning experience in Fortune 500 engine

Tessa Lynne Alburn, business and life coach, joins us to share about the mistakes we make in accommodating others and rewriting our mindset issues that keep us playing small.   Highlights From This Episode: Showing up and owning your value The mistake of accommodating others A rewrite that women need to make in order to feel confident when setting boundaries Standing in your power, in your knowing, in your heart Create that connection with your true self and let her lead   Links & Resources From This Episode: Entrepreneur Toolbox  Where you’ll find all our podcast guest gifts Learn more:   Tessa Lynne Alburn Website   More About Tessa Lynne Alburn Tessa is a business and life coach for women. Utilizing two decades of experience as a trainer and facilitator of live and virtual events, Tessa helps women entrepreneurs get over the six-figure mark in their business, by creating a plan that works for them and rewriting the mindset issues that have kept them playing small. Her passion for life, culture and SC

Yo Elam joins us with ‘Love Yo Life’ and ‘Be Yo Self Everyday.’ Yo is a Joy Ignitor and shares with us those 3 important questions to designing your life by yourself. Come listen in to be inspired by Yo’s laugh! It’s infectious.    Highlights From This Episode: Choose the way you feel about anything ‘I had to realize that again the choices I made were my choices, and although they were choices that led me down that bad, the darkness, they still are my choices.’ Taking that journey to find out self discovery in order to get self recovered Hear Yo’s favorite joke and her energizing and joy creating laugh Your life designed by yourself and the 3 questions to ask yourself that create ‘Yo’ life   Links & Resources From This Episode: Entrepreneur Toolbox  Where you’ll find all our podcast guest gifts   Learn more:   Love Yo LIfe Resources:    37 Ways To Say Yes To U   More About Yo Elam ·    Creator and Founder of Be Yo-Self Everyday ·    Twenty + year Public School Educator ·    2x Master of Education Gradu

In this episode, Blair Kaplan Venables, social media rockstar, joins us again to share her take on what’s happening in the social media world. Blair encourages us to level up our social media skills and make sure we are telling our story.   Highlights From This Episode: Social media strategy is really the meat and potatoes of social media Being known as a thought leader and the expert where clients come to you Social media is one of the most important places to build up authority Social media should be a place to share your stories It’s ok to take a break from social media   Links & Resources From This Episode: Read more:   ‘Pulsing Through My Veins: Raw And Real Stories From An     Entrepreneur’ Blair Kaplan Venables  Learn more:   www.blairkaplan.com    and her Podcast ‘Dissecting Success’ Resources:   Stress Free Social Media Checklists   More About Blair Kaplan Venables Blair Kaplan Venables is an expert in social media marketing and the president of Blair Kaplan Communications, a British Columbia-b

Cindy Gersch of NEU Marketing Group joins us to share about marketing and social media. Cindy has started, and now runs the extremely successful Facebook Group, Supporting Small and Local Businesses Everywhere, which has more than 20,000 members and is recognized as one of the best Facebook groups for small businesses.   Highlights From This Episode: The best ways that you can market your business on a small budget is using social media Cindy’s strategy was to get on Facebook, support small businesses and low and behold within the first year she had 25,000 members It takes 15 seconds to do a video on your cell phone and show people what you do and to get your brand known Concentrate on two or three social media platforms maximum and go from there There are so many free networking opportunities so get out there and network   Links & Resources From This Episode: Entrepreneur Toolbox  Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable infor

Sartre Jean-Gilles, online personal fitness coach, joins us to share his Behaviour Change Program to form healthy habits and improve your overall fitness. When you nail down your behaviour goals and stack habits one on top of each other in a gradual and sustainable way the outcome goals will follow.   Highlights From This Episode: Stacking habits on top of one another in a gradual and sustainable way Sedentary lifestyles have become an issue Integrating all the activities of daily living Have a good idea of how to Eyeball your meals Nail down the behaviour goals and outcome goals will come   Links & Resources From This Episode: Entrepreneur Toolbox  Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.  Learn more:  Sartre Jean-Gilles on LinkedIn Resources:   Health & Nutrition Guide Special Offer from Sartre: Be the first listener to contact Sartre and you will receive FREE access t

Sherri Coffelt shares what it takes to fill your calendar with leads that turn into paying clients. She partners with service-based entrepreneurs to attract high-quality leads they can turn into high-paying clients … all while they live the life of freedom and flexibility they crave.   Highlights From This Episode: Live your bucket list now Choosing the right traffic strategies to get people on your calendar The 4 criteria to choose marketing strategies and doing the one that fits with what you love doing The rule of 3 marketing strategies Build Consistency in your plan and Bullet proof your follow up   Links & Resources From This Episode: Entrepreneur Toolbox  Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.  Learn more:   Results Partner Sherri Coffelt Resources:   Ultimate Checklist For Freedom and Flexibility In Your Coaching Business   More About Sherri Coffelt Sherri Coffelt pa

Arvee Robinson joins us to share her expertise as a Master Speaker Trainer. She teaches business owners how to use public speaking as a marketing strategy so they can attract more clients, generate unlimited leads, grow their business, and make a difference with their words.   Highlights From This Episode: Story telling is the most important technique for your speech and will relax your audience The 4 stories you need to set up and share How to structure your speech Building rapport before you ever give any content Being real and using naked authenticity   Links & Resources From This Episode: Entrepreneur Toolbox  Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.  Read more:   ‘Speak Up, Get Clients’ by Arvee Robinson Learn more:   https://arveerobinson.com/   More About Arvee Robinson Arvee Robinson is The Master Speaker Trainer, international keynote speaker, and author of Speak Up,

In this episode, Kristen Westcott, The Sales Page Lady, shares about copy that fits with your business and values. Kristen specializes in writing conscious conversion copy that doesn’t trigger or shame clients into working with you, but rather helps them to see what’s possible if they do the work inside your program.   Highlights From This Episode: Writing conscious sales copy that fits with your business and values Changing the face of marketing through sales copy Digging into the pain point can trigger the reader to feel they’re not very good and they need to be fixed in some way Engaging with our audience in a way that is completely 100% aligned with them. The easiest place to start outsourcing is with a copywriter   Links & Resources From This Episode: Entrepreneur Toolbox  Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.  Learn more:    https://www.kristenwestcott.com/ https://w

Lori Osborne joins us to share her vast knowledge of having a website that works for you. Websites can be a big investment and it’s imperative that it is built with all the right pieces for you to be easily found and remembered.   Highlights From This Episode:   Making your website work for you to actually drive business and increase income Offering an opt in or freebie that you audience wants and needs and is valuable to them and shows your expertise When people go to the website you're immediately telling them you understand their problem and here's how you can help them How to use Google profile and sitemap for your website to be more easily found Using blogs with keyword rich material for SEO and the importance of backlinks   Links & Resources From This Episode: Entrepreneur Toolbox  Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.  Learn more:    Biz Bolster Web Solutions Resour

Beth Blaney from BBA Bookkeeping joins us to share her years of experience in bookkeeping and building a team around you that you can trust. Beth also talks about the importance of knowing your numbers and building systems that support your business.    Highlights From This Episode: Have some sort of accounting system to record your income and your expenses Hiring help usually starts with outsourcing Find somebody that you mesh with and trust to partner with you and your business Build a system together that works for both of you Start to think about stepping out of your business and letting it run on its own.   Links & Resources From This Episode: Entrepreneur Toolbox  Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.  Learn more:     BBA Bookkeeping   More About Beth Blaney As an entrepreneur herself, Beth understands the myriad of financial and administrative matters that can hold

Diann Alexander, Voice & Performance Coach, joins us to share how she empowers speakers and coaches to communicate their heartfelt message with confidence and how we can let others feel heard. She also shares some creative ways stay calm and in the flow when the fight or flight response kicks into emergency mode.   Highlights From This Episode: Letting others feel heard is a true gift to the person on the other side The strength of communication is powerful The trap door in our brain that goes from creative and intelligent to emergency mode Bobble your neck to calm yourself and open the trap door again We can forget we have our own special sauce and that people come to us because of the magic that we bring   Links & Resources From This Episode: Entrepreneur Toolbox  Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.    Read more:     ‘Leverage Your Expertise’  by Diann Alexander Le

In this episode, Vicki Noethling joins us to chat about her expertise in helping people find their confidence as a leader and speaker. She also shares how she is impacting high schoolers to find their voice and building skills that will help them through life.   Highlights From This Episode: Being shut down from speaking their voice that imprinted that fear of being able to express themselves When you get passionate about something that’s when you can really shine and be proud of what you’ve done Until we come to the realization that we can’t get where we want to go, because we don’t have a voice and the confidence Working with kids in high school to find their voice It takes constant action and commitment that you believe in yourself to do what you need to do and if you fail you just get up and try again   Links & Resources From This Episode: Entrepreneur Toolbox  Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers var

Catharine O’Leary, The Quiz Queen, takes us on a journey about quizzes and posing the question that is only good for your target audience, a question they are struggling with and providing the answers that are all around your offer.   Highlights From This Episode: Quizzes are a lot more about self discovery, a little bit of a treasure hunt The quiz hook is really around the question that your target audience is struggling with and your answers are all around your offer They get a little bit of an insight into what they could do to solve their problem and it's a nice warm handshake to your webinar or to your masterclass or to your one on one call Creating that targeted quiz hook that's able to draw the attention of your target audience You’ve got 60 seconds of a lead generation quiz to ask what you need and not ask everything   Links & Resources From This Episode: Entrepreneur Toolbox  Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable in

In this episode, Stephanie Moram, Girl Gone Green, shares all about sustainability for individuals and business as well. Sustainability doesn’t have to be hard, it’s about living more simply, to waste less and have more and save money at the same time.   Highlights From This Episode: The easiest way to jump into sustainability Adding sustainability practices into your business Using Facebook Marketplace or Thrift Stores to find used office items Getting people to think outside the box and how they can be more sustainable It’s not that hard to be sustainable. It’s about wanting to do it and make it a priority   Links & Resources From This Episode: Entrepreneur Toolbox  Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.  Learn more:   You can follow Stephanie on Instagram @thisisstephaniemoram Resources:  https://www.goodgirlgonegreen.com/ Stephanie’s Podcast ‘Green Junkie’ on Apple Podc