Go-to Gal With Jaclyn Mellone

About Becca: Becca Harpain is the self-taught website designer turned educator behind InsideTheSquare. She helps entrepreneurs get started with Squarespace, offering free training and tutorials on her YouTube channel. Her videos have been viewed over one million times in just three short years! From creation to customization, she is the go-to gal for all things Squarespace.When she’s not creating new codes or tutorials to share with the world wide web, you can find her running, hiking, and backpacking her way across the trails of the Pacific Northwest.Connect with BeccaWebsiteInstagramFacebookYouTubeFavorite Quotes“About 80% of consumers visit a website for a business before doing business with them. You really do need to have a website that has a positive impact on people who might be interested in working with you. It's not something that you can just throw up there and call it good to go. It's going to be the first impression. And it's so important to remember this first impression.”“Give ev

About TracyTracy Sherriff is a coach who helps entrepreneurs, experts, and service-based professionals scale their businesses online. Her podcast, Scale Your Course, focuses on helping her audience in the process of designing and delivering impactful learning experiences for their tribe.A lifespan educator, with experience teaching and consulting learners from birth through adulthood, Tracy has a background rooted in early childhood education and an MA in Education from Central Michigan University, where she developed extensive knowledge, specifically in the area of adult education. Her expertise guides her work with clients to ensure the curriculum of their courses and online programs are effectively designed and ready to be efficiently delivered for maximum impact.Connect with TracyWebsiteInstagramFacebookLinkedInFavorite Quotes“When people get into your course and struggle, we can't always figure out the reasons why. There are gaps and all kinds of things are going on there. But what it has a lot to d

Episode #222. Looking to grow your online community and following but can’t seem to keep up the balancing act between business and life (or worse: work and more work)?You want to build your following and foster an online community that’s engaged and energized. And you know you need to show up for them - and keep showing up - and offer products and services to help meet their needs.But there are just some days where you either don’t have that level of energy to put out valuable content or maybe have the resources and energy but just don’t know where to start. This week, we have Ellie Diop talking to us about the core of how she quickly grew her community that takes out their wallets, joins her programs, and pays for her variety of offerings. Ellie breaks down the framework she uses for her funnel and the process for how she's built her community and turned content into cash.In This Episode You’ll Learn:How being consistent and showing up without fail helped establish Ellie’s brand and businessDoing lives

Episode #221. Thinking about launching a new offer or even a whole new business? Wanting to scale but beyond frustrated about being the bottleneck? Or just oh so ready to get out from the daily grind and step into CEO status? You are precisely why we had Abbey Ashley come back on the Go-To Gal podcast! Abbey, founder of The Virtual Savvy, has scaled her business from being a virtual assistant to building a company that brings in $3M+ ARR (Annual Recurring Revenue) with a team of 20 fully remote employees! AND…she is about to launch HelloSavvy, a new freelancer marketplace. Abbey is here to share with us the ins and outs, the messy middle, and behind the scenes of how she is juggling it all in real-time!In This Episode You’ll Learn:What it looks like to scale your team and drop your workload down to a fraction of the size. Behind the scenes with how Abbey is keeping her ‘bread and butter’ business running and growing, while preparing to launch something new. Discipline vs distraction, what it actually looks an

Episode #220. “Storytelling is our oldest form of communication. Studies show that parts of the brain literally light up when stories are being told and that people tend to absorb information better. With a story, it’s an easier pill to swallow.”So HOW do we tell stories that captivate and convert our communities? That is why I invited Marisa Corcoran to join us! I’m a big fan of frameworks, but with storytelling, sometimes frameworks can be too stifling or complicated. Marisa’s approach, the story strip-down method makes it easy to figure out which stories to tell and how to tell them! PLUS…I ever-so-bravely volunteered to workshop a story using this method! You can hear us in real-time working through it and bringing it to life! In This Episode You’ll Learn:The must-have tool to help streamline (and uplevel) your copyMarisa’s philosophy on copy (hint: it’s EVERYTHING!)The actor-training technique you can apply to your own storytelling The step-by-step framework for telling compelling stories that convert! H

Episode #219. How *do* you build an online community from scratch? Or once you have a community, how do you keep them engaged? And what if engagement dies down - can you revive it? Our guest today, Jordynn Wynn, has built an incredible community in an unexpected niche, and she is here to take us behind the scenes of her 8-figure business to show us how it’s done! What’s the niche? Jordynn is the cofounder of Insert Name Here, an LA-based premium hair extension brand, offering high-quality pieces at an affordable price point. You don’t think hair extensions and hyper-engaged community - but it’s the driving force behind their viral multi-million dollar business! And the best part - Jordynn’s implementable strategies for growing an engaged community would work for pretty much any industry or niche! This is the part where I feel like I should make a just-for-men joke… Listen, sometimes I daydream about having a closet app like in Clueless- and maybe eventually a Moire Rose wig wall! (Shoutout to my fellow Schitt

Episode #218. Are you leveraging your strengths in your business? I’m passionate about building a business based on our strengths and our guest today, Natalie Gingrich shares this mission with me. While many may nod their heads in agreement with this sentiment, I’ve noticed it's easy to get swept up in what is working for OTHER people and not even realize that this course and that coach have pulled you away from leveraging your OWN gifts. In this episode, Natalie takes us behind the scenes of her business to show how she was able to leverage her own strengths while creating an opportunity for other leaders with similar skills to do the same.  If you are looking for more ease and flow in your business, this episode is for you! In This Episode You’ll Learn:How to optimize your business that really leans into your strengthsNatalie’s mission of matching businesses with people who are aligned with their passion and valuesLeveraging your strengths more in order to scale and create more ease and flow in your bu

Episode #217. As experts, we don’t typically think about selling our business, especially if it's a personal brand! However, the same foundation that goes into creating a business that is saleable goes into creating one that is SCALABLE.  In this episode, Erin Austin breaks down for us how to shift our business from an income-generating hustle to a wealth-building asset. In This Episode You’ll Learn:What are intellectual assets?Defining Saleable vs. sellable How to uncover your “Rembrandt in the attic” What needs to be in place to have a certification program.How to button up your intellectual property rights.How to establish a strong business foundation (both internally and externally) Favorite Quotes“Add leverage to your business so that you can either increase profits through a more efficient use of time or more efficient delivery of services.”“Contracts do not have to be complicated. I don't want anyone to think this is the point of friction because it's going to be this big, complicated th

Episode #216. Whether you’re an entrepreneur, professional, or coach, writing a book is one of the most powerful ways to anchor in your authority. But…how??????? Just thinking of writing a book can feel daunting!That is why I’m so excited to have Stacy Ennis join us in this week’s episode! Stacy breaks down her book development process and reveals the behind-the-scenes of what it takes to write a book. She also shares how she and her students have been able to leverage writing a book as an ‘entry ticket’ to more opportunities. In This Episode You’ll Learn:Shifting to being a specialist helps you skyrocketLeveraging the book, launch, and have that momentum from a launchThe most profound internal benefit: the journey of writing a bookWriting a book can align with your business goals and visionSpend a good amount of time planning and thinking of a great book ideaHave at least the seeds of a book idea that's worth exploringBe a couple of steps ahead of the person who needs the books you’re writing right nowF

Episode #215. I have to be completely honest: hearing the word “consistency” makes me want to break out in hives! It’s safe to say it’s not my favorite thing in the world - especially when it comes to the things that I don’t enjoy doing or don’t necessarily excite me. Thankfully, I’ve hacked my brain into doing the things I would normally dread. In this episode, I’m sharing four strategies that helped me with whatever I’m trying to be consistent with. And would you believe these are born out of my newfound obsession with Wordle?   In This Episode You’ll Learn:Being really specific about what you want to be consistent about and adding some constraint to itAdding in a community element, whether it's sharing on social media or an accountability buddyTracking your streak so you can create momentum Making it more fun and enjoying the process to itReally being intentional to help anchor in that habit Favorite Quotes“It’s unrealistic to expect ourselves to be consistent every single day when our bodies are not

Episode #214. Paid ads. Click-through rates. Web traffic. We love to integrate these marketing terms when planning to promote our businesses. But how do we really make sure that we get our message in front of the right people at the right time? Vix Reitano shares the secret behind great marketing campaigns - and it’s not the tech! She also talks about what every business should actually prioritize: creating impactful change that will leave a lasting legacy to their customers.In This Episode You’ll Learn:Humans, habits and quirks: the keys to connectingWhat pay-per-click means for your business and growthConverting clicks by actually knowing what your customer needsHow SEO can be a short game with the right keywordsWhere you can get some quick wins and optimize from thereWhy micro testing your ads worksThe wonder that is Google toolsWhy personalization and contextualization is the big trend in contentFavorite Quotes“You can't scale if you don't target.”“Our mission as a company is to put humanity bac

Episode #213. Most entrepreneurs find that the exceedingly challenging part about business is how to get customers coming back. In this episode, Tracy Matthews talks about evolving your business and your team and having the desired brand effect to scale. Whether you’re a product-based business or offer different types of programs and services, making these crucial pivots and mindset shifts will help keep you on track. In This Episode You’ll Learn:Why you need the desired brand effect as your roadmap How delivering a great experience creates customer loyaltyThe challenge of the middle market and how to communicate with itHow to shift from chief visionary officer mindset vs. maker mindsetThe best way to position yourself in your companyFavorite Quotes“I love entrepreneurship. I love the freedom that it offers. I love how there is no glass ceiling on how much money you can earn and all those things.  But it's a quick spiral down to the bottom If you aren't constantly taking a look inside of yourself an

Episode #212. It’s that time of year when we feel the immense pressure of living up to all the resolutions and goals that we've set for ourselves. And with that comes a whole lot of overwhelm. But there is a pathway for creating emotional freedom in your business, especially if you're feeling burnt out and energetically drained. In this episode, I talk about what I do when I'm caught in that push and pull that we're all too familiar with.

Episode #211. Does email marketing ever feel a little generic to you? Is it possible to automate messages and still come across as your authentic self? Bev Feldman, your personal tech fairy and ConvertKit maven is here with answers! I can’t wait for you to hear her unique approach to email automation because I am totally resonating with the way she focuses on connection and trust. Ready to create an email experience that helps you build genuine relationships in a natural way? Press play and let’s get to it!In This Episode You’ll Learn:How to look at email marketing through a lens of connection Why an opt-in thank you page makes a big impactHow to relieve the pressure of showing up enough in emailTips for choosing your email platform and when to switchHow to ensure subscribers get just the right amount of emailsFavorite Quotes“Email marketing is all about creating connections with your audience. When people hear automation, they’re like, ‘How could that possibly be a way to connect with your audience?’ It’s al

Episode #210. Do you feel like you’re the definition of a best-kept secret? You’re someone’s secret weapon behind the scenes but something inside you is ready to be heard. Making the transition to be in front of the business can seem like a major leap but Ron Reich is here to share how he did just that. Not only did Ron step in front of his business, but he also created strategies to scale to six figures and beyond. In this episode, you’ll get that extra encouragement you need to step center stage and find out how marketing higher end with high ticket offers can be just what you need to reach your revenue goals.In This Episode You’ll Learn:The extra push you need to go from behind the scenes to front and centerWhy figuring out how you're a unicorn unlocks your six-figure potentialA smart strategy for figuring out what offers your audience wants most How focusing on the higher end market can transform your businessWhy high ticket offers don’t always need fancy sales pagesWhat actions will help you move fr

Episode #209. Visibility is a word that's thrown around a lot, but it’s also easier said than done. If you’re not getting the visibility you really want, you may be unintentionally hiding and holding yourself back from really getting out there.Here to clear the air on what visibility is and what it means to get it is Coach in Demand Founder Kylie Hodges. Join us now to get a new perspective on visibility and the mindset that comes in behind it.In This Episode You’ll Learn:Why getting in front of your audience isn’t the only thing that mattersHow you’re hiding from visibility without even knowing itWhat spirited action means and how it can propel you forward How to manage visibility when you lean towards introversionWhy you don’t need a crazy, unique story to get visibilityFavorite Quotes“You can literally be standing in front of people talking to them, but if you're not showing up in the way that they need to see you, you're not getting visible.”“How can you be the conduit of joy for what you h

Episode #208. Buzz isn’t something that just happens. But when we intentionally create it, we can build momentum for our offers and our energy. In this episode, I’m going to walk you through a strategy I’m using in my business right now to build buzz.  Join me behind the scenes and get a look at a process that you can use to create momentum in your business too!In This Episode You’ll Learn:Why meaningful engagement is the real key to building buzzHow to move from disconnected strategies to meaningful connectionWhy you don’t have to worry about changing algorithms The growth strategy that will work no matter what your goals areFavorite Quotes“When you think about building buzz, think about meaningful engagement. Capture interest and then deepen the connection.”“The algorithm changes every five seconds. We can sit here and stress about it or we can just get to know our people. The more we know our people, the less we’re going to have to worry about the algorithm.”“Doing a survey will help you with literally any

Episode #207. What's the best way to start off the new year? I keep going back to an exercise I walked through in our Best Quarter Ever workshop and today I’m excited to share it with you here. If you’ve ever found that a vision board doesn’t quite get you to your goals or you just really need an extra boost of inspiration, this one’s for you!In This Episode You’ll Learn:Why a vision board can get you in a state of disconnectThe visualization exercise to get you more in alignment How to manage the negative feelings around your goals A backward way to look at your goals for a big mindset shiftFavorite Quotes“A vision board is all about the things that you want. It’s acknowledging that you’re in a state of want and lack. That resistance is not helping you get there any faster.” “In 2020, my word of the year was ‘No’. I’m very sorry and yes, I have a lot of regrets about that. So I’m not doing anything like that this year, but I'm feeling the good year energy, and I hope you are too.”“What were you fee

Episode #206. How are you going to get from dreaming and scheming your goals to actually achieving them? The outer-transformation of achieving your goals begins with an inner-transformation from your mindset.In this episode, I’m sharing a goal-getting assignment that will help you step into the person you’re becoming and get to that next version of who you are, accomplishing the goals you set out this year. In This Episode You’ll Learn:What to do when real life gets in the way of your goalsThe inner-transformation that needs to happen firstHow to journal your way into the right state of mindWhy your identity has everything to do with your successFavorite Quotes“Your goal is not just about the strategy, it's not just about the implementation, it’s about showing up as the person who achieves that goal.”“When we set a big goal, we can see it so clearly. But then we show up and we're like, ‘But I'm the same person and I have the same clients and the same business.’ There's this big disconnect

Episode #205. Goal planning on your mind? Whatever goal-setting system you use, make sure you aren’t making these mistakes!I’m going to share several goal-setting tips that you can implement whether you’re simply writing goals on a piece of paper or following a step-by-step framework. I’ll also be sharing goal-setting mistakes I’m seeing clients, students, friends, and all of the above make when it comes to dreaming up all the incredible things they want to accomplish. Learn the mindset that’s unknowingly keeping you stuck and the keys to connecting with your goals in a way that makes them happen.Listen now to get excited about setting goals and achieving them and get on the right track for all the amazing things you’re going to bring to life this year!In This Episode You’ll Learn:The big-picture perspective you need to approach goalsWhy you can say goodbye to guilt and go bigger than everHow to open your mind to all the opportunities around youWhy commitment + belief is the spark that makes things happenHow