Introvert Biz Growth Podcast

Fractional Integrator, Casey Gromer, joins me today to have a conversation on the difference between mission, vision and passion. Casey is a 20-year business and marketing expert. As an MBA (and mom to littles), she is widely regarded as a go-to source for visionary women entrepreneurs who dream of building businesses to run without them. She is passionate about creating a more equitable landscape for women in business and working to remove common barriers that hold them back. Casey hosts Female Founders Breaking Boundaries, encouraging women to forgo stale, inflexible business advice and adopt more workable ways of running their business while still achieving success. As founder and Fractional Integrator at SHE-Suite Boutique, Casey currently serves women entrepreneurs in an advisory role. Under her leadership, clients have scaled their businesses while working less and spending more time doing things they love. The industries she’s supported include retail, e-commerce, service businesses, and manufactur

This is a Muse Episode, no guest today.  I talked about our latest Humane Marketing Circle last week.  If you'd like to join us next month in the circle, it will open its doors (and we'll open our arms) to welcome new members in Feb. If you get on the waiting list now at humane.marketing/circle you get my Authentic & Fair Pricing mini-course as a welcome gift. That's a value of 97 USD. So if you think a community of Humane and Heart-Centered business owners would help you finding out what works for you and holding you accountable, then check it out at humane.marketing/circle Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening!   After you listen, check out Humane Business Mani

A lot of things changed last year. On the outside, it might look like a bigger change because of the rebranding. But underneath it all, I'm still the same and have the same values. So I wanted to make the first episode of the year a re-introduction of who I am, what I am passionate about and my plans for the Humane Marketing movement for 2022. If you have been a listener for a long time, this might be a refresher of what you know about me. If you're new, then, hi! I'm Sarah, and I'm a Humane Marketer. In this episode, you'll learn hear about me and Humane Marketing and... What things changes in 2021 The Humane Marketing creed My offerings for 2022 The plans for the podcast for 2022 and much more…   Sarah's Resources   (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podc

Find out more about the program at humane.marketing/program    Welcome to the last episode of 2021 on the Humane Marketing Podcast. If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Humane Marketing Mandala. (If you're new here and don't know what I'm talking about you can download your 1page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at humane.marketing/1page. It comes with 7 email prompts to really help you reflect on these different Ps). This episode is a bit different from other episodes, and if this is your first time here, you may be better served by listening to some previous episodes. Because I'm dedicating this episode to the upcoming Marketing Like We're human program, my flagship program for quietly rebellious entrepreneurs. After a 2 year hibernation I will run this live with a small group of changemakers and I'll be honest now that I have a small group that already said yes, I'm starting to get super excited to run this

Hello friends, this week I'm reflecting back on my business and my life like probably many of you. Celebrating wins, releasing stuff and forgiving so I don't start 2022 with emotional baggage. Death, rebirth and growth. Those are the three words that come up for me when I think about 2021. Sounds a bit dramatic when I hear myself saying it out loud. But I did really go through a dark night of the soul and came out wiser on the other side. On LinkedIn I prompted people to share about the 3 things they are most proud of this year: for me it was writing the 2nd book, Selling Like we're human', going through a major set back and rebouncing from it and the new brand and how it fits all together. I encourage you to also sit down and think about your 3 wins. And don't stop there. Also think about your personal wins. BEING and DOING. Who we become is just as important as our professional achievements. The podcast is one of the things in my business that I really enjoy. It gives me great joy to have these conversation

Today's conversation fits under the P of Partnership, the last P of the 7Ps of Humane Marketing. Sometimes Partnership applies to other humans, in today's case it's a partnership with you and the truth. For this conversation about The Future of Truth, I invited Kayleigh O'Keefe. Kayleigh O’Keefe is the USA Today Bestselling author of The Younger Self Letters and the founder of Soul Excellence Publishing, the publishing house for soulful, successful business leaders. She helps leaders share their stories of personal growth and transformation in multi-author, individual, and team books. The company has published two international bestsellers in 2021 - Leading Through the Pandemic: Unconventional Wisdom from Heartfelt Leaders and Significant Women: Leaders Reveal What Matters Most. Prior to founding the company, Kayleigh spent over a decade as an advisor to Fortune 500 executives with CEB (now Gartner) and as a commercial leader at Snapdocs, a real estate technology company. She also hosts The Kayleigh O’Ke

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021. The book follows a similar concept to what you're already used to here on the Humane Marketing show with the 7Ps of Humane Marketing and the Marketing Like We're Human book: we start with the being and then go into the doing. The 3 parts of the Selling Like We're Human book are : Being, Knowing and Doing (compared to Rumble, Rise and Resonate of the Marketing Like We're Human book) Today I'm reading a small section of Part 5 called Together we can reinvent Selling     Excerpt from Selling Like We're Human, Part 5 called Together we can reinvent Selling   The Potential for the Future “To sell is human,” said Daniel H. Pink, and I agree. By adding an e to the end of “human,” we also make it humane, gentle, and kind! That’s the way it was always supposed to be, and we’re slowly finding our way back to it. We are being asked to reinvent the way we do business, the way we mark

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021. The book follows a similar concept to what you're already used to here on the Humane Marketing show with the 7Ps of Humane Marketing and the Marketing Like We're Human book: we start with the being and then go into the doing. The 3 parts of the Selling Like We're Human book are : Being, Knowing and Doing (compared to Rumble, Rise and Resonate of the Marketing Like We're Human book) Today I'm reading a small section of Part 4 called Beyond Business and Selling     Excerpt from Selling Like We're Human, Part 4 called Beyond Business and Selling As entrepreneurs, we know that business is never just about business. Adopting Humane Selling will not only impact how you feel about making offers and having gentle sales conversations, it will change the way you relate to other human beings and it will probably also change your priorities. Because once you know who you really are and y

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021. The book follows a similar concept to what you're already used to here on the Humane Marketing show with the 7Ps of Humane Marketing and the Marketing Like We're Human book: we start with the being and then go into the doing. The 3 parts of the Selling Like We're Human book are : Being, Knowing and Doing (compared to Rumble, Rise and Resonate of the Marketing Like We're Human book) Today I'm reading a small section of Part 3 on DOING, Chapter 10 called 'After the Sale: Onboarding & Offboarding'     Excerpt from Selling Like We're Human, Part 3: DOING, Chapter 10: After the Sale: Onboarding & Offboarding Onboarding If you reached the end of the book, or almost, and think to yourself, “Yes, I adhere to the ideas outlined here and having beautiful sales conversations in my Serene Garden sounds lovely, but actually I’d still rather avoid them all together and have clients

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021. The book follows a similar concept to what you're already used to here on the Humane Marketing show with the 7Ps of Humane Marketing and the Marketing Like We're Human book: we start with the being and then go into the doing. The 3 parts of the Selling Like We're Human book are : Being, Knowing and Doing (compared to Rumble, Rise and Resonate of the Marketing Like We're Human book) Today I'm reading a small section of Part 3 on DOING, Chapter 9 called 'A Beautiful Sales Conversation'     Excerpt from Selling Like We're Human, Part 3: DOING, Chapter 9: A Beautiful Sales Conversation   Focus on How You Make Them Feel And so we find ourselves at the end of your sales path, in the middle of your Serene Garden, under the big old oak tree. The weather is warm, and there’s a slight breeze. Bees are buzzing, birds are chirping, and a small swarm of blue butterflies is sailing throu

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021. The book follows a similar concept to what you're already used to here on the Humane Marketing show with the 7Ps of Humane Marketing and the Marketing Like We're Human book: we start with the being and then go into the doing. The 3 parts of the Selling Like We're Human book are : Being, Knowing and Doing (compared to Rumble, Rise and Resonate of the Marketing Like We're Human book) Today I'm reading a small section of Part 3 on DOING, Chapter 8 called 'From Sales Funnel to Gentle Sales Path'     Excerpt from Selling Like We're Human, Part 3: DOING, Chapter 8: From Sales Funnel to Gentle Sales Path   The Sales Funnel Revisited We all know the spiel by now. I give you my e-mail in exchange for something I want and need. It could be a checklist, it could be a one-page marketing plan, it could be a video series . . . Once I enter my name and e-mail, I’m smart enough to know tha

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021. The book follows a similar concept to what you're already used to here on the Humane Marketing show with the 7Ps of Humane Marketing and the Marketing Like We're Human book: we start with the being and then go into the doing. The 3 parts of the Selling Like We're Human book are : Being, Knowing and Doing (compared to Rumble, Rise and Resonate of the Marketing Like We're Human book) Today I'm reading a small section of Part 2 on KNOWING, Chapter 7 called 'Manage Your Sales Energy'     Excerpt from Selling Like We're Human, Part 2: KNOWING, Chapter 7: Manage Your Sales Energy   I’m in the middle of cooking dinner, a veggie stir-fry, when my phone rings. I don’t know about you, but my friends never call around that time. Sure, we often chat over WhatsApp to check in on each other, but we never call. So I immediately cringe because I intuitively know it’s a telemarketing call.

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021. The book follows a similar concept to what you're already used to here on the Humane Marketing show with the 7Ps of Humane Marketing and the Marketing Like We're Human book: we start with the being and then go into the doing. The 3 parts of the Selling Like We're Human book are : Being, Knowing and Doing (compared to Rumble, Rise and Resonate of the Marketing Like We're Human book) Today I'm reading a small section of Part 2 on KNOWING, Chapter 6 called 'Calculate Your Worth'     Excerpt from Selling Like We're Human, Part 2: KNOWING, Chapter 6: Calculate Your Worth   Time Is money. Or Is It? The reason why many of us don’t like selling is because we are not comfortable discussing prices and investments. There are many reasons for this, society making money a taboo being one, our own uncertainty about our prices being another one. But if we have worked on our Unique Value P

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021. The book follows a similar concept to what you're already used to here on the Humane Marketing show with the 7Ps of Humane Marketing and the Marketing Like We're Human book: we start with the being and then go into the doing. The 3 parts of the Selling Like We're Human book are : Being, Knowing and Doing (compared to Rumble, Rise and Resonate of the Marketing Like We're Human book) Today I'm reading a small section of Part 2 on KNOWING, Chapter 5 called 'Know Your People'     Excerpt from Selling Like We're Human, Part 2: KNOWING, Chapter 5: Know Your People   From “People Buy Stuff” to “People Buy People” As one of the early adopters of LinkedIn consulting, I had to learn that my skills and even ten-plus years of experience just weren’t enough anymore. Sure, when I first started offering LinkedIn coaching ten years ago, I was pretty much the only one with that specialty, a

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021. The book follows a similar concept to what you're already used to here on the Humane Marketing show with the 7Ps of Humane Marketing and the Marketing Like We're Human book: we start with the being and then go into the doing. The 3 parts of the Selling Like We're Human book are : Being, Knowing and Doing (compared to Rumble, Rise and Resonate of the Marketing Like We're Human book) Today I'm reading a small section of Part 2 on KNOWING, Chapte4 3 called 'Get Clear On Your Value'     Excerpt from Selling Like We're Human, Part 2: KNOWING, Chapter 4: Get Clear on Your Value   KNOWING Overview: Your Value, People, and Worth I’ve made this mistake several times in my LinkedIn consulting business: I created a new product or service, and then ran out to sell it. Or tried to sell it. And failed. It wasn’t the quality of the product that was the problem. It’s that I rushed it and d

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021. The book follows a similar concept to what you're already used to here on the Humane Marketing show with the 7Ps of Humane Marketing and the Marketing Like We're Human book: we start with the being and then go into the doing. The 3 parts of the Selling Like We're Human book are : Being, Knowing and Doing (compared to Rumble, Rise and Resonate of the Marketing Like We're Human book) Today I'm reading a small section of Part 1 on BEING, Chapter 3 called 'Boost Your Sales Confidence:'     Excerpt from Selling Like We're Human, Part 1: BEING, Chapter 3: Boost Your Sales Confidence   Overcome the Expert Fear The second most frequently asked question, after your name, is probably “what do you do for a living?” From that short answer of what we do for work, others will make assumptions about our societal level, income, ambition, etcetera. No wonder people feel defined by what they

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021. The book follows a similar concept to what you're already used to here on the Humane Marketing show with the 7Ps of Humane Marketing and the Marketing Like We're Human book: we start with the being and then go into the doing. The 3 parts of the Selling Like We're Human book are : Being, Knowing and Doing (compared to Rumble, Rise and Resonate of the Marketing Like We're Human book) Today I'm reading a small section of Part 1 on BEING, Chapter 2 called 'Clear your Own Objections:'     Excerpt from Selling Like We're Human, Part 1: BEING, Chapter 2: Clear Your Own Sales Objections   Ground Yourself in Your Own Worth Often, the two terms ‘self-worth’ and ‘self-esteem’, are used interchangeably. But they are actually not the same and there’s a reason we start with selfworth. Self-worth is the foundation. Remember the big tree in the middle of our secret garden? The reason that

This episode is part of a 12 days of Christmas read-along of the Selling Like We're Human book, recorded in 2021. The book follows a similar concept to what you're already used to here on the Humane Marketing show with the 7Ps of Humane Marketing and the Marketing Like We're Human book: we start with the being and then go into the doing. The 3 parts of the Selling Like We're Human book are : Being, Knowing and Doing (compared to Rumble, Rise and Resonate of the Marketing Like We're Human book) So today we start with an excerpt from Part 1, BEING, and Chapter 1: Change Your Perspective. So much of my work has to do with changing your perspective and doing things differently, and selling is no different.   Excerpt from Selling Like We're Human, Part 1: BEING, Chapter 1: Change Your Perspective   Selling Is Human In various old dialects, the word selling had a completely different meaning and vibe than it has today. Here are a few according to the Etymology Dictionary: Old English: sellan

I was recently a guest on Shioban Jones’ wonderful The Unlocked Creative podcast to talk about Humane Marketing and Selling. She was so kind to give me the recording so I could share it here. So in this bonus episode, I’ll be the guest for once and the lovely Shioban Jones is asking me about Humane Marketing and Selling.

Lian Angelino is a career coach for female professionals in their 20s and 30s who feel unfulfilled in their careers. During our time together we talked about sharing the mess and the message. Lian combines her background in Work Psychology, Mental Health Sciences and Leadership Development to help women get clear about what makes them tick and to map out how they can create a life and career based on that. Besides online career coaching, Lian also offers online consults, for professionals, entrepreneurs and leaders/managers, on how to combat Impostor Syndrome in the workplace or their business. In this episode, you'll learn about sharing the mess and the message and... The quote 'carry the message-not the mess' and it's roots in AA How the opposite holds truth as well Mental health: is it still a taboo? The hero journey and how it's overrated and much more… Lian’s Resources   Lian's Website Connect with Lian on: LinkedIn Facebook   Sarah's Resources Watch this episode on Yout